Facebook Group Growth
Objectives:
- Increase Facebook group membership.
- Collect and analyze audience preferences and trend data.
Actions:
- Established a Facebook auction group.
- Posted in similar groups to drive traffic.
Results:
- Developed the largest Facebook group of its kind in Taiwan.
- Achieved a monthly reach of over 300,000 people.
- Grew the group membership to over 50,000 people.
- Sustained a monthly influx of over 2,000 new members.
[Link to the Facebook group]