Find more images here: https://ryanmctang.com/gaming-brand-manual.html ViewSonic ELITE was looking for a designer with gaming experience to join the company to start working on ELITE's branding, so soon after I joined the branding project kicked off. There are some predetermined constrains for ELITE's branding therefore we don't have full range of freedom in terms of style, design, and storytelling. Despite its difficulty, the challenge is refreshing and I believe we've found the way. This brand manual outlines high to mid level definitions of brand message architecture, logo usage, colors, dos-and-don'ts, type, layout, and more. Since ViewSonic ELITE is selling internationally, we put extra attention on defining layouts of different language for various of marketing medium.