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雙十一整合行銷專案含廣告投放
雙十一整合行銷專案含廣告投放
數位行銷企劃
・
Taoyuan, Taoyuan District, Taoyuan City, Taiwan
HANNFORT 雙十一整合行銷含廣告投放
電商年度屬目大節慶，除了商品最殺優惠，以幾十萬元預算投放，達到ROAS 5，轉換達5倍以上，
總營收破百萬。
社群曝光：
https://www.facebook.com/hannforttw/posts/2527584220661121
https://www.facebook.com/hannforttw/videos/1686010418201094
https://www.facebook.com/hannforttw/posts/2517469138339296
除了雙十一預熱前期，收集新客數量後變成舊客再行銷，也針對這群受眾做多元興趣的設定跟調整，最後再配合多元廣告格式做收網！
最高有達到Roa3.69
電商年度大節，促銷優惠投放廣告缺一不可，以求提高變現力。
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