How AI is Changing the Networking Game

Avatar of Naomi Huang.
Avatar of Naomi Huang.

How AI is Changing the Networking Game

Tainan City, Taiwan

How AI is Changing the Networking Game in the Digital World 


Meta description: learn how to upgrade your networking game in the fast-changing world by leveraging AI-powered services. 


Artificial Intelligence (AI) is evolving at a fast pace, dramatically changing the way business works. A survey conducted in 2020 indicated that more than 90% top businesses have an ongoing investment in AI, which is shown to leave a great impact on boosting customer engagement and increasing efficiency in networking.


(alt text: AI is transforming the way we network with people in the digital age.)


Indeed, as AI-enabled tools grow more common, managing business relations also becomes easier. With cutting-edge technologies such as chatbots and virtual assistants, a wide range of network-related tasks could be completed automatically, helping business organizations manage relationships more effectively. 


Whether you are tech-savvy or not, utilizing these AI-enabled tools is crucial to keep up with the Fourth Industrial Revolution where transformative technologies such as IoT will significantly disrupt business sectors. Networking technologies will allow you to expand your business network and enhance connectivity -- by exploring and contacting people for you!  


Below are 3 different ways in which AI is changing the networking game in the digital world:


  1. It builds lasting relationships fast

Maintaining personal relationships is as complicated as it is important. However, keeping up with an overwhelming number of old and new contacts could be difficult and time-consuming. Grave mistakes are often made as we try to reach the right individuals with the appropriate message. 


One fast and efficient solution to this problem is AI-enabled contact managers. 


Intelligent tools like the Covve Intelligent address book build a comprehensive database of contacts that is enriched with information for you. In addition to scanning and storing your business cards digitally, it creates simple, clean and user-friendly pages containing everything you need to know about your contacts: their job title, your past activity with them, and news relevant to their professional background. 


(alt text: Covve helps you manage your contacts efficiently by digitizing your business cards.)


Covve also checks for updates in contacts and sends you automatic reminders, helping you stay in touch with individuals. All these features help you navigate through a dense pool of contacts, making sure that you are always staying on top of your business network. 


Other options for relationship management apps include Salesforce and Cloze, which syncs details of your contacts from your social media and sends status messages based on interactions with your contacts.

(alt text: Salesforce and Hubspot are both popular options for relationship management apps.)


 If you wish to level up your networking game and diving into the territory of customer service, CRM tools such as Insightly and Hubspot track sales statistics of your lead in the sales pipeline, allowing you to track each action in real-time


  1. It makes recruiting easier. 

Screening job candidates in the digital age efficiently isn’t easy. 


About 52% of the talent acquisition leaders say the hardest part of recruitment is finding the right person from a large applicant pool. The job market is getting increasingly competitive with more and more talent from the digital-native Millennials and Gen-Z entering the workforce. 

(link to the Instagram post) 


AI can help streamline the recruiting process, specifically repetitive tasks involving scanning resumes. For recruiters, automating high volume tasks can significantly lessen their workload and turnover rate. For applicants, improving the precision of job matching through AI reduces the risk of getting into the wrong job.  


Ideal, for instance, utilizes AI to scan applicants from the existing database and grade them in real-time. It helps the HR team make fair and accurate talent decisions by giving insights extracted from the employee lifecycle. It also automates the administrative workflow, sending out messages to qualified candidates instantly. 


(alt text: myInterview and Hiretual both leverages its AI-powered technologies to make recruitment easier.)


In addition to screening, AI recruiting tools also help with conducting video interviews, sourcing, scheduling interviews, and managing referrals. 


Some examples include MyInterview which specializes in analyzing candidates’ professionalism and reasoning, Humanly which sets up interviews with candidates in a user-friendly manner, and Hiertual which optimizes the talent-sourcing experience by taking a personalized approach to recruitment. 


  1. It helps reach a greater diversity of contacts 

It takes effort and luck to reach influencers; your email might be buried in a sea of other similar messages that flood the relevant person’s inbox. 

(alt text: it could take a lot of time and effort for your emails to reach a popular key opinion leader, slowing down your networking progress.)


What role does AI play in your networking effort? Intelligence-infused relationship management tools make you stand out from the crowd by optimizing the timing and content of your interactions with influencers. 


As a mediator between your marketing team and social media influencers, AI-powered services filter brands and influencers from their database and match brands with influencers based on similar key interests, the sentiment of comments, and objectives. 


A full-scale influencer platform, Upfluence helps you identify influencers with a database of more than 3 million profiles. Its search engine is equipped with more than 20 customizable filters that allow you to narrow your search by applying criteria like location and number of followers.  

(alt text: Upfluence helps you network with influencers more effectively.)


One feature that makes AI a powerful solution to networking in the digital age is its ability to analyze media content, namely unstructured data that is difficult to digest. The quality of content is difficult to measure and brand representatives often encounter fake engagements and social bots. 


With its advanced algorithms, AI-based analytics are efficient at recognizing well-performing influencers, offering insights such as sentiment analysis that help with valuing key opinion leaders. AI refines the search process, stores useful contacts, and allows you to monitor interactions and campaign progress with each individual. 


Conclusion 

It should be clear by now that AI-enabled solutions bring immense opportunities and changes to the way you grow your network. By making use of contact management software, you can increase your productivity by building value-added relations with diverse individuals in a world of emerging technologies. 


Start learning your best options and upgrade your networking game now!  


A blogpost written for Covve, a CRM software, for a class project.
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Published: May 23rd 2021
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