In B2B marketing, an well-designed solution demo in the expo and event is usually convincing for showing customer the solution's feasibility and capability. I had designed 7 solution-oriented demo kits which are widely used globally by sales and distributor partner.
Also, the marketing campaign and literature also is an important way to engage with customer, one of my white paper was selected by one of the top industrial journal.
Reference link:
http://www.iebmedia.com/index.php?id=13067&parentid=74&themeid=255&hft=106&showdetail=true&bb=1
https://www.moxa.com/Event/controller-and-io/iiot-smart-io/index.htm