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彭鈺雯
母嬰親子|品牌文案:日本王妃御用犬印 inujirushi 托腹帶
母嬰親子|品牌文案:日本王妃御用犬印 inujirushi 托腹帶
母嬰親子|品牌文案:日本王妃御用犬印 inujirushi 托腹帶
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彭鈺雯
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// 和日本皇室王妃一起, 犬印inujirushi完美詮釋安產祈福「祝願托腹帶」// 孕期進入中後期一定都會感覺到寶寶垂墜所帶來的不安感,以及伴隨重量的腰酸疼痛感,這時候「托腹帶」是守護媽咪們的最佳選擇。來自日本的百年好孕品牌——犬印 inujirushi,產品功能主要分為 4 階段:產前的腹卷、托腹帶到產後的束腹帶、骨盆帶,更是日本皇室王妃指定的御用品牌 ! [文化奠基下誕生の犬印] 犬印之所以選用「犬」作為吉祥動物命名是因為狗是非常多產的動物,而且產程十分輕鬆,在古時候作為安產的象徵。此外,狗又代表著戌日(每月祭拜神明的日子),衍生出日本一項獨特為孕婦祈求安產的傳統儀式,分別在第 5 個月的戌日及第 9 個月的「戌日」進行,這項「著帶安產儀式」舉凡市井小民到皇后妃子,不論貧富,只要懷有身孕都可以參加。 而在 1959 年見任的美智子皇后當初的「祝願帶」便是使用由日本以祈求安產非常著名的《帶解寺》委託犬印公司專門縫紉制作的,上頭印有狗的圖案做為安產象徵,之後的雅子妃和紀子妃也都是使用犬印特製的「安產祝願帶」。由於犬印接連獲得皇室的親睞與賞識,久而久之便成為《帶解寺》唯一販賣的托腹帶專門品牌,也成為民眾選購的愛用牌。 [各階段托腹用品の小掌握] #產前:安產順利の腹卷和托腹帶 腹卷(haramaki)在日本已經有幾個世紀的歷史,傳統日本人認為在腹部和肚臍裡儲藏著精氣神,必須做好腹部和肚臍的禦寒保暖工作,因此對於腹卷和托腹帶都相當重視,許多日本專家也都建議孕婦在懷孕期間佩戴腹帶較好。基於這個文化背景,犬印早在 1902 年就創立了,至今已經百年。 #產後:做好月子の束腹帶和骨盆帶 當然,日本媽咪之所以能在產後快速恢復體態也不是沒有原因的,除了產前托腹外,他們對於產後子宮及骨盆的歸位和調整也相當重視。在日本強調做好月子比瘦身更重要,一定要先讓身體充分休息調養後再作塑身,因此在產後的第一階段,以輔助恢復為原則,犬印設計加強型的束腹帶,針對下腹部(子宮)及骨盆做固定,等到排完惡露之後(約 2 周~ 1 個月後)才開始使用有拉力的骨盆帶,讓鬆弛的腹肉得以固定。 [犬印 TOP3 功能] 1. 可調式骨盆固定設計,不論胖瘦都適合,e.g.機能型護腰骨盆固定托腹褲 2. 背後交叉環繞設計,能解決孕期腰部酸痛無法久站的困擾,e.g.加強型/全腹式(腹卷)托腹帶 3. 三段魚骨軟鋼條,替常常腰酸不適的媽媽提供支撐力,e.g.腰部舒緩保護帶 相信初為人母的各位媽咪們,對於生產、育兒都還在學習,很多觀念也一直在汰換更新,替自己挑款最合適的托腹帶作為安產祈福的「祝願帶」吧!
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彭鈺雯
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Published: Mar 28th 2020
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