Major Marketing Projects

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Avatar of Leo Sun.

Major Marketing Projects

Customer Experience and Marketing Lead
Taiwan
 


1. Pi Card released in August 2018, a major partnership between E.SUN Bank and PChome Group, reached over a million card issue status within 18 months. 2. Key card product launches of U-Bear, Hanshin Arena and Only credit card between July and Sep. 2019, delivered digital go-to-market strategies, over 500,000 new card applications within 6 months of launch(2019 Q3-Q4), E.SUN ranked No.1 card issuer for 4 consecutive months.
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Published: Oct 13th 2021
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Payment
Financial product
Credit Card
Digital Marketing

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