Context: Marketing Principles is one of the foundation courses for first year students.

Brief: There are 2 main assignments in this course, both require the students to select a brand and conduct a brand analysis. Based on this analysis, they should then give the brand some recommendations to achieve specific goals.

Our idea:

• For the group assignment, we choose Coca Cola and propose a renovative sustainable packaging as the core USP for the campaign
• For the individual assignment, I choose Maggi and propose a campaign "Tết ba miền - Nối liền yêu thương" for the brand within the Tet context

Achievements:

• For the group assignment we attained the score of 32/40 (High Distinction)
• For the individual assignment I attained the score of 35/40 (High Distinction) - highest among the course

What have I done:

• Research for the FMCG market and and set objectives for the campaign 
• Analyse the current 4Ps marketing strategy of the brand and provide insights for better improvements
• Brainstormed the Big Idea for the campaign and supporting activities for the campaign execution
• Worked under high pressure with a short timeline
• English presentation to the classes and lecturer

Lessons learned:

• Basic conceps of Marketing and their application
• The importance of brand analysis for further improvements in generating marketing strategy
• The application of SWOT analysis in Marketing specifically and business/ project management in general
• Teamwork and support in teamwork