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Marketing Strategy to Maintain Bank Customer Churn
Marketing Strategy to Maintain Bank Customer Churn
Marketing & Business Analyst
・
Bekasi, West Java, Indonesia
Marketing Strategy to Maintain Bank Customer Churn (Kaggle Dataset)
Business Problem: The company have 10.000 customers, but 2.022 customers or 20,22% choose to leave the bank and right now there were no targeted marketing campaigns for certain customer groups.
Objective: To decrease churn rate from 20% to 15% in 6 months.
Method: Customer Segmentation
Result: Python | Tableau Dashboard | Deck Presentation
DASHBOARD
- Business Problem: The company have 10000 customers, but 2022 customers or 20,22% choose to leave the bank and right now there were no targeted marketing campaigns for certain customer groups.
- Objective: To decrease churn rate from 20% to 15% in 6 months.
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