Redesign and create a more minimalist and user-friendly interface by aligning the UI with core brand values and increasing overall brand identity throughout the mobile app.
OVA is a fashion e-commerce platform offering high-quality unisex clothing. However, its website lacks mobile-friendliness, resulting in poor user experience. Through research, I aim to enhance the overall usability and visual aesthetics of the platform while staying true to the brand identity. The goal is to improve the mobile shopping experience and align it with the brand's standards.