Bhawna Patkar | Personal Brand Building for Women

People are the most fundamental asset to any organization. They are the source of an organization’s strength, ingenuity, and success. Women have a lot of roles to juggle, especially when balancing time as working professionals. They are always looking for ways to be better at these roles. For women in entrepreneurship, this is especially challenging, as women continue to have more hurdles to jump through than their male counterparts.

Women leaders should develop their brand because it is a unique asset that differentiates them from others, provides them with visibility and influence, and gives them a competitive advantage in their careers. Personal branding also helps women create a positive reputation as leaders who make a difference in their organizations and communities. Read on for some tips on how to make an effective personal brand.

Read the full article on Bhawna's blog.