Precision Marketing Strategy:

Enhancing Promotion Efficiency through Location-based Notifications

Keywords: Precision Marketing, Personalized Marketing, Spatial Analysis

Skills: SQL, R

To maximize promotion efficiency and increase awareness and usage of the new site, we implemented a precision marketing approach. First, we analyzed the locations of customers and vehicles during reservation, and determined an acceptable travel distance. Based on this information, we recommended the nearest station to customers within that distance, and sent personalized push notifications to them based on their location. By recommending the nearest station and using a precision marketing approach, we were able to achieve a 90% reduction in marketing costs and a cost-benefit ratio of up to 25 times. This approach allowed us to engage more effectively with our customers and deliver a more targeted and personalized experience.