Regular Posting: Create visually appealing posts featuring high-quality images and videos of your properties. Consistency is key to maintaining an active social media presence. Paid Advertising: Invest in paid advertising on social media platforms to target specific demographics and reach potential buyers or sellers. Facebook Ads, for instance, allows you to set detailed criteria for your audience. Engage with Followers: Respond promptly to comments and messages. Engage with your audience by running polls, contests, and Q&A sessions. Building a rapport on social media can lead to more referrals and repeat business.