Real estate can be a very lucrative field, but it can also be very challenging, especially when it comes to attracting clients. One study by the National Association of Realtors found that 73 percent of buyers only interview one real estate agent when shopping for a new home. Finding new clients is clearly difficult for most real estate agents, but modern marketing tips can make it a little bit easier. Creating a Website First of all, any modern realtor should have their own website. Most prospective home buyers turn to the Internet to find realtors or properties, and a well-designed website can show them what you have to offer. This includes listings, a mortgage calculator for potential buyers, reviews from satisfied clients, and a blog to keep visitors updated on changes to your business. This blog should be updated frequently since it serves both as a source of news and a great way to improve your site’s rankings on Google and other search engines.