Dear Sir, Madam, October 01st, 2020 Julaya SAS 32 avenue Henri Varagnat 93140 Bondy, France Registre de Commerce de Bobigny 838 578 516 Julaya is a fintech providng African SMEs with digital financial services. We have to offices in France and Ivory Coast. Vanesa Chen reported to me at Julaya from June 2020 to October 2020. She was a marketing specialist who worked in most areas of our company's marketing department. As an intern marketing generalist Vanessa contributed to marketing communications in two main areas : - She was first tasked with drafting and deploying our digital acquisition strategy. She successfully managed to integrate paid social networks campaign in our CRM solution (Hubspot). She provided insightful reports and allowed us to quickly estimate our CAC per social channel. Although the strategy did not yield meaningful results in terms of lead conversions, Vanessa helped us quickly take decisions in terms of marketing investments. - She then worked on our inbound marketing strategy. She wrote articles for our blog in order to drive inbound leads (see https://blog.julaya.co) and she drafted our social selling strategy, including the organization of a blended physical / digital strategy (webinars coupled with private dinners for our target audience). I enjoyed working with Vanessa. She was eager to learn new areas of marketing and did an excellent job expanding our marketing department. She was able to collaborate with an international team distributed across two offices. Although she never met her colleagues in person, she created fruitful relationship with them. As a specialist with her time divided across many responsibilities, she balanced competing needs with humor and professionalism. I recommend Vanessa for any position that will draw upon her skills and her proven record of contribution to marketing. She was a remarkable colleague and contributor. Call me if you need additional information. I'd be happy to tell you more about Vanessa’s achievements at Julaya.