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林若涵 JOHAN LIN
Study Central企業網站規劃
Study Central企業網站規劃
Study Central企業網站規劃
By
林若涵 JOHAN LIN
行銷企劃 / 編輯 / 文案寫手
・
Taichung City, Taiwan
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Study Central企業網站規劃 Study Central是一間專業的澳洲留遊學代辦,創辦人、顧問群、行銷團隊曾經都是澳洲背包客,風格年輕、有活力、朝氣。 舊版的網站於2016年建置,風格簡約清新,但由於網頁內容少,且動線規劃不良,甚至使用者無法辨別企業產品為何,導致網站跳出率極高(約有80%~88%)。 我於2020第二季正式接手官網2.0規劃,目前新版官網已於當年11月完工。目前正著手進行官網的SEO工程(配合廠商為AWOO)。 負責內容:網站架構規劃/主頁內容撰寫/網站設計溝通/SEO規劃 新版官網: 1. 首頁增加最新資訊,網站動態即時更新,使用者獲得第一手消息 2. 首頁增加服務內容,客戶快速識別企業產品與服務 3. 主頁新增澳洲介紹文章,幫助毫無留學概念的客戶能更快認識澳洲小常識、澳洲學制、澳洲留學優勢解析 4. 新增澳洲學校介紹近百間,3分鐘找到理想學校 5. 新增澳洲技術移民職業解析,3分鐘了解澳洲各行各業移民途徑 6. 新增部落格區,各種澳洲打工、留學、簽證資訊一覽無遺 新版官網視覺 連結:https://studycentral.com.au/ 除了承襲舊官網首頁的簡約風格,所有資訊即時更新,內容更豐富多元
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林若涵 JOHAN LIN
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Published: Feb 23rd 2021
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網站企劃
澳洲留學代辦
澳洲留學
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