Following the growth of digital apps in Jakarta, personalization has become a vital need in the growing digital culture along with thriving culinary hype in Jakarta. Yumbox which currently known as Yummybox emerges to connect both trends to create an entirely new personalization experience. Under ISMAYA Group, the app provides a platform for users to curate their daily culinary experience. Yummybox takes users from picking their favorite meal to organizing their meal plans just under their fingertips.