經歷 Work Experience Marketing Lead(Analysis, Strategy, CRM) | Taipei Market Team | IKEA 12/2023-Present • Market analysis and customer insights: Analyze market trends and competitor activity, define local customer profiles and shopping behaviors within the Primary Market Area (PMA), identify new growth areas and potential risks, develop key marketing initiatives and propose actionable recommendations. • Commercial strategy and execution: Collaborate with commercial leaders to define business goals, marketing strategy and budgeting process. Strengthen the commercial calendar, devise integrated marketing campaigns based on financial simulations, and utilize different media mixes and in-store commercial activities to maximize brand

a personal finance podcast with more than one million total plays [email protected] Work Experience Senior Marketing Manager • Omnichat OctoberPresent Social Media and Community Manager • Omnichat SeptemberOctober 2021 Omnichat is a conversation commerce Saas startup. To achieve the goals of the growth marketing team, I procure leads through content marketing, social media marketing, email marketing, and event marketing. 【Social Marketing and Community Management】 Create informative content to drive awareness and trust of Omnichat, and maintain connection and interaction with industrial KOLs and the target audience. Grew company Facebook page followers

網站規劃與執行 -粉絲團主題貼文規劃 -媒體採買建議與議題規劃 -線下策展 全家便利商店 全家聲音故事館 -活動網站文案 -FACEBOOK/YT 主題系列貼文規劃與撰寫 美粒果 蘋果蘇打 -行銷提案規劃與撰寫 -行銷TAGLINE -影片腳本撰寫潤飾 LEXUS 官方通路維運 -文案

客單價與利潤 - 領導規劃與執行季節與節慶性公關促銷活動，透過與公關經理的合作，創造議題，提升品牌認知與銷售。 - 官方Facebook粉絲團經營：領導數位行銷專員，透過贈獎活動、Facebook廣告，將粉絲團粉絲從零增加到9,000人以上。 - 異業合作： 2013野台開唱官方

to source contact, engage prospective clients interested in evaluating GCP. Cross functional working with Marketing, CE, DA, GWS Team for multiple target. Certification－ Cloud Digital Native (Proven) Achieve 100% Quarterly sales quota according to Potential Client develop and dig out value information push to sales goal. Integrated Marketing Consultant (Hybrid) Freelance/ Taipei, Taiwan/ JuneAug 2023, 5 years 3 months Client Sources: Self Development, Brand of mouths, Self Fan Page. Work with Multiple Client on Digital Marketing by Project Base, Depends on Clients needs. Service: Digital Ads promote(Google, Meta, Tik Tok)/ SEO

Francis Onell Peng 彭語萱 New Taipei City, Taiwan 工作經歷 Marketing Specialist & VIP Customer Service • MICO WORLD 三月Present •Build up VIP customer-oriented membership concept and framework to provide value-added offer to customers. • Developing strategy, building framework, and completing end-to-end implementation as a project leader. • Running social media management (Instagram, Facebook). • Create social media influencer for each LIVE streamer in MICO App, based on their brand and plans. • Created and scheduled all social media posts across Instagram, TikTok and Facebook. • Developed and owned the social media

並規劃年度行銷活動細節，提升品牌曝光及營收轉化。 2. 線上及實體廣告：與內部及外部廣告公司合作，製作廣告並投放Facebook、Google Ads、Apple Ads。 3. 品牌公關：媒體關係經營及企業形象建立，編寫品牌新聞資料發稿，確保品牌曝光及知名度。 4. 文案撰寫