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Definition of Reputation Credits
Amber Lee
Brand Marketing Supervisor • TPE，TW • [email protected]
A bright, talented, and ambitious individual who welcomes new challenges and new opportunities for growth, Amber is an individual with marketing and sales experience who does not shy away from big expectations. She is a quick learner who can absorb new ideas and can communicate clearly and effectively with work colleagues, clients, and management.
Career Highlights
• Launched 7 new products within a year. Achieved and surpassed revenue KPI by more than 100% for 2 consecutive seasons through marketing efforts.
• Grew social following by more than 200% on multiple social platform.
• Attained 6,141 unit sales, NT$4.21 million revenue during a 2-day pop-up event.
• Coordinated Masterclass event which attracted more than 200 attendees.
• Coordinated monthly beer tasting events which attracted more than 400 attendees.
Work Experience
Brand Marketing Supervisor
Taiwan, Taipei; St. Finesse Inc. — 2020 APR – PRESENT
• Plan and manage LINE@ promotional campaigns in collaboration with various restaurants to promote wine brands and increase brand awareness among customers.
• Organize and execute retail store events that increase customer purchase intention.
• Plan and coordinate VIP banquets/ events to strengthen client relationships.
• Provided translations of various marketing materials, accurately depicting each wine producer's brand story and product information.
• Coordinated wine tasting events to grow customer base and promote wine culture.
• Manage online communities (e.g. Facebook & Instagram) to increase, reach, and foster audience engagement.
• Collaborate with influencers on events to increase brand visibility and credibility, and in turn generate leads and sales.
• Evaluate and review marketing campaigns and advertising.
• Prepare and proactively analyze sales results in order to refine and improve upon future strategies to develop opportunities and maximize sales.
Marketing Executive
Taiwan, Taipei; King Car Group, Buckskin Beer — 2018 OCT – 2020 MAR
• Planning and implementing yearly marketing strategies, reporting directly to the General Manager.
• Ensure projects have been executed on time and within budget and scope.
• Coordinate internal and external resources to ensure flawless execution of projects.
• Negotiating partnerships and sponsorship with different industries to increase brand exposure.
• Planning and implementing yearly major brand events from scratch.
• Work closely with in-house design team or external creative agencies to design marketing materials.
• Run social media channels (e.g. Facebook & Instagram) to increase reach and foster audience engagement.
• Collaborate with designers to improve user experience of brand official website.
• Evaluate and review marketing campaigns and advertising.
• Track marketing performance and prepare monthly reports for management.
Client Advisor
United Kingdom, London; FENDI Harrods— 2017 AUG – 2018 AUG
• Engage in upselling, cross-selling, and multiple selling for all product categories.
• Monitor individual sales and achieve performance target and KPI set by Department Manager/ Store Manager; maintained position within the top 15 performing salesperson across Europe.
• Provide customer feedback on products, especially newly launched products.
• Strengthen customer relations, groom loyal FENDI customer base, and implement appropriate CRM tools.
• Maintain high standards of display & visual merchandising to ensure products are well presented within the store.
Senior Marketing Executive
Taiwan, Taipei ; Breeze Development Co., LTD — 2013 SEP -2016 AUG
• Negotiating partnerships and sponsorships for campaigns.
• Planned and executed large-scale promotional events - BreezeNight (Closed-door invitation-only sales for VIPs), Annual sales.
• Responsible for seasonal and monthly campaign activation.
• Planning and implementing marketing activities across all channels.
• Setting up new marketing strategies.
• Responsible for campaign tracking, measurement, evaluation and reporting on all activity.
• Responsible for managing a team of four and inter-department communication and coordination.
• Responsible for sourcing and procuring promotional gifts.
• Managing customer relationships.
• Writing and proofreading marketing material content for shopping catalogs.
Education
Taiwan, Taipei, Ming Chuan University — Bachelor of Arts in Journalism and Mass Communication Program, 2008 - 2012
Competencies
• English Ability: Fluent • Chinese Ability: Native
Amber Lee
Brand Marketing Supervisor • TPE，TW • [email protected]
A bright, talented, and ambitious individual who welcomes new challenges and new opportunities for growth, Amber is an individual with marketing and sales experience who does not shy away from big expectations. She is a quick learner who can absorb new ideas and can communicate clearly and effectively with work colleagues, clients, and management.
Career Highlights
• Launched 7 new products within a year. Achieved and surpassed revenue KPI by more than 100% for 2 consecutive seasons through marketing efforts.
• Grew social following by more than 200% on multiple social platform.
• Attained 6,141 unit sales, NT$4.21 million revenue during a 2-day pop-up event.
• Coordinated Masterclass event which attracted more than 200 attendees.
• Coordinated monthly beer tasting events which attracted more than 400 attendees.
Work Experience
Brand Marketing Supervisor
Taiwan, Taipei; St. Finesse Inc. — 2020 APR – PRESENT
• Plan and manage LINE@ promotional campaigns in collaboration with various restaurants to promote wine brands and increase brand awareness among customers.
• Organize and execute retail store events that increase customer purchase intention.
• Plan and coordinate VIP banquets/ events to strengthen client relationships.
• Provided translations of various marketing materials, accurately depicting each wine producer's brand story and product information.
• Coordinated wine tasting events to grow customer base and promote wine culture.
• Manage online communities (e.g. Facebook & Instagram) to increase, reach, and foster audience engagement.
• Collaborate with influencers on events to increase brand visibility and credibility, and in turn generate leads and sales.
• Evaluate and review marketing campaigns and advertising.
• Prepare and proactively analyze sales results in order to refine and improve upon future strategies to develop opportunities and maximize sales.
Marketing Executive
Taiwan, Taipei; King Car Group, Buckskin Beer — 2018 OCT – 2020 MAR
• Planning and implementing yearly marketing strategies, reporting directly to the General Manager.
• Ensure projects have been executed on time and within budget and scope.
• Coordinate internal and external resources to ensure flawless execution of projects.
• Negotiating partnerships and sponsorship with different industries to increase brand exposure.
• Planning and implementing yearly major brand events from scratch.
• Work closely with in-house design team or external creative agencies to design marketing materials.
• Run social media channels (e.g. Facebook & Instagram) to increase reach and foster audience engagement.
• Collaborate with designers to improve user experience of brand official website.
• Evaluate and review marketing campaigns and advertising.
• Track marketing performance and prepare monthly reports for management.
Client Advisor
United Kingdom, London; FENDI Harrods— 2017 AUG – 2018 AUG
• Engage in upselling, cross-selling, and multiple selling for all product categories.
• Monitor individual sales and achieve performance target and KPI set by Department Manager/ Store Manager; maintained position within the top 15 performing salesperson across Europe.
• Provide customer feedback on products, especially newly launched products.
• Strengthen customer relations, groom loyal FENDI customer base, and implement appropriate CRM tools.
• Maintain high standards of display & visual merchandising to ensure products are well presented within the store.
Senior Marketing Executive
Taiwan, Taipei ; Breeze Development Co., LTD — 2013 SEP -2016 AUG
• Negotiating partnerships and sponsorships for campaigns.
• Planned and executed large-scale promotional events - BreezeNight (Closed-door invitation-only sales for VIPs), Annual sales.
• Responsible for seasonal and monthly campaign activation.
• Planning and implementing marketing activities across all channels.
• Setting up new marketing strategies.
• Responsible for campaign tracking, measurement, evaluation and reporting on all activity.
• Responsible for managing a team of four and inter-department communication and coordination.
• Responsible for sourcing and procuring promotional gifts.
• Managing customer relationships.
• Writing and proofreading marketing material content for shopping catalogs.
Education
Taiwan, Taipei, Ming Chuan University — Bachelor of Arts in Journalism and Mass Communication Program, 2008 - 2012
Competencies
• English Ability: Fluent • Chinese Ability: Native