• Launched 7 new products within a year. Achieved and surpassed revenue KPI by more than 100% for 2 consecutive seasons through marketing efforts.
• Grew social following by more than 200% on multiple social platform.
• Attained 6,141 unit sales, NT$4.21 million revenue during a 2-day pop-up event.
• Coordinated Masterclass event which attracted more than 200 attendees.
• Coordinated monthly beer tasting events which attracted more than 400 attendees.
Taiwan, Taipei; St. Finesse Inc. — 2020 APR – PRESENT
• Plan and manage LINE@ promotional campaigns in collaboration with various restaurants to promote wine brands and increase brand awareness among customers.
• Organize and execute retail store events that increase customer purchase intention.
• Plan and coordinate VIP banquets/ events to strengthen client relationships.
• Provided translations of various marketing materials, accurately depicting each wine producer's brand story and product information.
• Coordinated wine tasting events to grow customer base and promote wine culture.
• Manage online communities (e.g. Facebook & Instagram) to increase, reach, and foster audience engagement.
• Collaborate with influencers on events to increase brand visibility and credibility, and in turn generate leads and sales.
• Evaluate and review marketing campaigns and advertising.
• Prepare and proactively analyze sales results in order to refine and improve upon future strategies to develop opportunities and maximize sales.
Taiwan, Taipei; King Car Group, Buckskin Beer — 2018 OCT – 2020 MAR
• Planning and implementing yearly marketing strategies, reporting directly to the General Manager.
• Ensure projects have been executed on time and within budget and scope.
• Coordinate internal and external resources to ensure flawless execution of projects.
• Negotiating partnerships and sponsorship with different industries to increase brand exposure.
• Planning and implementing yearly major brand events from scratch.
• Work closely with in-house design team or external creative agencies to design marketing materials.
• Run social media channels (e.g. Facebook & Instagram) to increase reach and foster audience engagement.
• Collaborate with designers to improve user experience of brand official website.
• Evaluate and review marketing campaigns and advertising.
• Track marketing performance and prepare monthly reports for management.
United Kingdom, London; FENDI Harrods— 2017 AUG – 2018 AUG
• Engage in upselling, cross-selling, and multiple selling for all product categories.
• Monitor individual sales and achieve performance target and KPI set by Department Manager/ Store Manager; maintained position within the top 15 performing salesperson across Europe.
• Provide customer feedback on products, especially newly launched products.
• Strengthen customer relations, groom loyal FENDI customer base, and implement appropriate CRM tools.
• Maintain high standards of display & visual merchandising to ensure products are well presented within the store.
Taiwan, Taipei ; Breeze Development Co., LTD — 2013 SEP -2016 AUG
• Negotiating partnerships and sponsorships for campaigns.
• Planned and executed large-scale promotional events - BreezeNight (Closed-door invitation-only sales for VIPs), Annual sales.
• Responsible for seasonal and monthly campaign activation.
• Planning and implementing marketing activities across all channels.
• Setting up new marketing strategies.
• Responsible for campaign tracking, measurement, evaluation and reporting on all activity.
• Responsible for managing a team of four and inter-department communication and coordination.
• Responsible for sourcing and procuring promotional gifts.
• Managing customer relationships.
• Writing and proofreading marketing material content for shopping catalogs.
Taiwan, Taipei, Ming Chuan University — Bachelor of Arts in Journalism and Mass Communication Program, 2008 - 2012
• English Ability: Fluent • Chinese Ability: Native
• Launched 7 new products within a year. Achieved and surpassed revenue KPI by more than 100% for 2 consecutive seasons through marketing efforts.
• Grew social following by more than 200% on multiple social platform.
• Attained 6,141 unit sales, NT$4.21 million revenue during a 2-day pop-up event.
• Coordinated Masterclass event which attracted more than 200 attendees.
• Coordinated monthly beer tasting events which attracted more than 400 attendees.
Taiwan, Taipei; St. Finesse Inc. — 2020 APR – PRESENT
• Plan and manage LINE@ promotional campaigns in collaboration with various restaurants to promote wine brands and increase brand awareness among customers.
• Organize and execute retail store events that increase customer purchase intention.
• Plan and coordinate VIP banquets/ events to strengthen client relationships.
• Provided translations of various marketing materials, accurately depicting each wine producer's brand story and product information.
• Coordinated wine tasting events to grow customer base and promote wine culture.
• Manage online communities (e.g. Facebook & Instagram) to increase, reach, and foster audience engagement.
• Collaborate with influencers on events to increase brand visibility and credibility, and in turn generate leads and sales.
• Evaluate and review marketing campaigns and advertising.
• Prepare and proactively analyze sales results in order to refine and improve upon future strategies to develop opportunities and maximize sales.
Taiwan, Taipei; King Car Group, Buckskin Beer — 2018 OCT – 2020 MAR
• Planning and implementing yearly marketing strategies, reporting directly to the General Manager.
• Ensure projects have been executed on time and within budget and scope.
• Coordinate internal and external resources to ensure flawless execution of projects.
• Negotiating partnerships and sponsorship with different industries to increase brand exposure.
• Planning and implementing yearly major brand events from scratch.
• Work closely with in-house design team or external creative agencies to design marketing materials.
• Run social media channels (e.g. Facebook & Instagram) to increase reach and foster audience engagement.
• Collaborate with designers to improve user experience of brand official website.
• Evaluate and review marketing campaigns and advertising.
• Track marketing performance and prepare monthly reports for management.
United Kingdom, London; FENDI Harrods— 2017 AUG – 2018 AUG
• Engage in upselling, cross-selling, and multiple selling for all product categories.
• Monitor individual sales and achieve performance target and KPI set by Department Manager/ Store Manager; maintained position within the top 15 performing salesperson across Europe.
• Provide customer feedback on products, especially newly launched products.
• Strengthen customer relations, groom loyal FENDI customer base, and implement appropriate CRM tools.
• Maintain high standards of display & visual merchandising to ensure products are well presented within the store.
Taiwan, Taipei ; Breeze Development Co., LTD — 2013 SEP -2016 AUG
• Negotiating partnerships and sponsorships for campaigns.
• Planned and executed large-scale promotional events - BreezeNight (Closed-door invitation-only sales for VIPs), Annual sales.
• Responsible for seasonal and monthly campaign activation.
• Planning and implementing marketing activities across all channels.
• Setting up new marketing strategies.
• Responsible for campaign tracking, measurement, evaluation and reporting on all activity.
• Responsible for managing a team of four and inter-department communication and coordination.
• Responsible for sourcing and procuring promotional gifts.
• Managing customer relationships.
• Writing and proofreading marketing material content for shopping catalogs.
Taiwan, Taipei, Ming Chuan University — Bachelor of Arts in Journalism and Mass Communication Program, 2008 - 2012
• English Ability: Fluent • Chinese Ability: Native