Value creation is delivered via Customer-centric propositions & Innovation in the mode of delivery within the Health & life insurance sector. Love-to-see people live their lives every day better than the last.
Strategy Office Role with Transformation Focus on Product Proposition, Marketing & Innovation in Insurance Space
email: [email protected]
Mobile: +852 97278048
Location: Hong Kong
Language: English/ Cantonese/ Mandarin
Be a go-to-market business partner and drive enterprise-wide transformation initiatives, ensuring cohesion across initiatives and bringing about impact.
Provided strategic thinking and constructive advisory to business leaders on key initiatives, playing a role of a problem-solving partner to drive changes and delivered value.
Provided counsel to initiate owners to push initiatives from the idea stage to the implementation stage.
Interfaced with Proposition team and provided strategic market data which helps the development of proposition paper and later business case KPI setting.
First-in-market product proposition
Responsible for companywide marketing budget via formulation of company’s yearly Go-to-market plan.
Headed a team of seven marketers in delivering customer-facing communications & Segment GTM plan from breath small midmarket enterprises to vertical industries.
Market Share & Profitability
Microsoft
09/ 2007 - 10/ 2008
Acquisition Marketing
“Bernard is a veteran in sales and marketing role for IT and telco. I was impressed by his deep understanding and insight to these industries. He has super strong communication skill, very creative and is very customer-focused which are important competencies for a sales and marketing professional.”
Alan Chan, National Technology Officer at Microsoft Hong Kong Limited
“Bernard is very resourceful and a quick learner. I like his teamwork attitude and tenacity in identifying root cause of problem and relentless effort to drive to success. He has the ability to work with, not only people from his team, but also able to drive orchestration among different team to deliver what is needed. He was reported to the Group partner marketing manager at the team and was viewed as potential to be developed to a role with bigger capacity”
Andrew Wong, Director, SMS&P at Microsoft Hong Kong Limited
"Diabetes is preventable, treatable and insurable. Awareness, education and a good care plan make all the difference. Thanks to Bernard for being instrumental in designing and launching the AXA Diabetes and 3 Highs Management Program. I am impressed with his persistence and commitment in making this innovative care plan a reality."
Prof. Juliana Chan, Professor of Medicine and Therapeutics, Director, Hong Kong Institute of Diabetes and Obesity
"Bernard is an all rounded innovative marketer, I enjoy working with him."
Jon Chung, Director - Sales Consulting Business at Fuji Xerox (Hong Kong)
Toronto, Canada
1994-1998
Bachelor of Commerce in Hospitality & Tourism Management
Hong Kong
HKCEE
Value creation is delivered via Customer-centric propositions & Innovation in the mode of delivery within the Health & life insurance sector. Love-to-see people live their lives every day better than the last.
Strategy Office Role with Transformation Focus on Product Proposition, Marketing & Innovation in Insurance Space
email: [email protected]
Mobile: +852 97278048
Location: Hong Kong
Language: English/ Cantonese/ Mandarin
Be a go-to-market business partner and drive enterprise-wide transformation initiatives, ensuring cohesion across initiatives and bringing about impact.
Provided strategic thinking and constructive advisory to business leaders on key initiatives, playing a role of a problem-solving partner to drive changes and delivered value.
Provided counsel to initiate owners to push initiatives from the idea stage to the implementation stage.
Interfaced with Proposition team and provided strategic market data which helps the development of proposition paper and later business case KPI setting.
First-in-market product proposition
Responsible for companywide marketing budget via formulation of company’s yearly Go-to-market plan.
Headed a team of seven marketers in delivering customer-facing communications & Segment GTM plan from breath small midmarket enterprises to vertical industries.
Market Share & Profitability
Microsoft
09/ 2007 - 10/ 2008
Acquisition Marketing
“Bernard is a veteran in sales and marketing role for IT and telco. I was impressed by his deep understanding and insight to these industries. He has super strong communication skill, very creative and is very customer-focused which are important competencies for a sales and marketing professional.”
Alan Chan, National Technology Officer at Microsoft Hong Kong Limited
“Bernard is very resourceful and a quick learner. I like his teamwork attitude and tenacity in identifying root cause of problem and relentless effort to drive to success. He has the ability to work with, not only people from his team, but also able to drive orchestration among different team to deliver what is needed. He was reported to the Group partner marketing manager at the team and was viewed as potential to be developed to a role with bigger capacity”
Andrew Wong, Director, SMS&P at Microsoft Hong Kong Limited
"Diabetes is preventable, treatable and insurable. Awareness, education and a good care plan make all the difference. Thanks to Bernard for being instrumental in designing and launching the AXA Diabetes and 3 Highs Management Program. I am impressed with his persistence and commitment in making this innovative care plan a reality."
Prof. Juliana Chan, Professor of Medicine and Therapeutics, Director, Hong Kong Institute of Diabetes and Obesity
"Bernard is an all rounded innovative marketer, I enjoy working with him."
Jon Chung, Director - Sales Consulting Business at Fuji Xerox (Hong Kong)
Toronto, Canada
1994-1998
Bachelor of Commerce in Hospitality & Tourism Management
Hong Kong
HKCEE