Strategy Partnering, Principal (Transformation Office)

11/2021~ Present

Be a go-to-market business partner and drive enterprise-wide transformation initiatives, ensuring cohesion across initiatives and bringing about impact. 

Provided strategic thinking and constructive advisory to business leaders on key initiatives, playing a role of a problem-solving partner to drive changes and delivered value. 

Provided counsel to initiate owners to push initiatives from the idea stage to the implementation stage. 

Interfaced with Proposition team and provided strategic market data which helps the development of proposition paper and later business case KPI setting.

Senior Manager - Proposition Development & Management

07/ 2016 - 11/2021

 First-in-market product proposition 

• Successfully launched an end to end project . Managed the development of  Service redemption system with external providers system integration in a segment specific insurance product in Long-Term Care space. Expended substandard risk class solution in HealthTech enabled Chronic Disease Management Programme.

• Award: Won AXA Entrepreneurship Award by successful launching of "AXA Diabetes & Three-Highs Management Programme" in Aug 2018.
  

• Launched Medical school backed DNA screening test in early propensity checking of diabetes followed up by a unique chronic disease management program designed exclusively by a worldwide renowned NGO in diabetes detection and management.
  

Senior Manager - Proposition Development Marketing

08/ 2014 -  04/ 2015

• Designed and developed both individual and corporate health insurance product propositions to support volume & revenue in terms of customer acquisition and retention. 

• Archived through customer insight researches to ensure the products and services developed would create an excellent customer experience.

• Independently run in-house customer focus groups (qualitative) with external market research agency (quantitative) joined effort in building up a brand new semi-private room level hospitalization plan in filling product portfolio gap catering towards direct & bancassurance channels.

Manager, Marcom & Segment Marketing

Responsible for companywide marketing budget via formulation of company’s yearly Go-to-market plan. 

Headed a team of seven marketers in delivering customer-facing communications & Segment GTM plan from breath small midmarket enterprises to vertical industries.

 Market Share & Profitability

•  Campaign resulted in 500 sales leads (70% from new customers) with several millions of revenue. ROI at 20 times of marketing budget spent. 

•  Gained 30% YoY market share growth versus competitors benchmark via partnership with industry leaders in vertical solution provider. 
  

Marketing Manager, Marketing Operation

 Proposition Strategy 

• Product differentiation through the launching of a SmarTone-Vodafone self-developed unique Tablet user interface and web applications. 
  

•  Positioned tablet devices subscribed through SmarTone-Vodafone has loaded with “HK people most welcome information” and letting customer ‘Making the most of customer experience – Only from SmarTone” 
  

Segment Marketing Manager, Small & Midmarket Solutions & Partners

•  Timely revised marketing plan in combat with the economic downturn in CY08/09. Turned around MoM Revenue drop (-20%) to (+7%) within 2 months vs industry recovery benchmark at 6-month. 

• Revenue stabilization was achieved by the launching of a high profile “Customer AcheieveMORE” campaign with join-effort from industry associations and partners. The campaign success was backed up by strategic revamp of reseller channel resources allocation. 
  

• Job Promotion granted within 1 year of service & earned Departmental Hero Award  

Assistant Marketing Manager, Premium Market

 Acquisition Marketing 

• Manage mobile business performance acquisition, usage and churn on mobile services by leading a team of Marketing Executives to implement marketing campaigns to foster growth under commercial and premium personal segment of the company.
  

Partnership Development Specialist, PayTV

Consultant,  Intelligent Network Services 

04/ 2000 - 04/ 2003

 Project Management

•  Liaisons between OFTA, network operators, building management and internal technical departments to ensure the best execution of project schedules.