Taipei Digital Group                                                                                                        Largest digital agency in Taiwan that owns an international pet supply e-commerce brand

Product Manager (E-commerce brand MAOUP)                                                                             June 2018 - Present 

Taipei, Taiwan

・ Working with engineering and design team to move the whole e-commerce system to Shopify, researching on pricing and 

      promotion functions and implementing gamified motivator, driving 12% growth of avg. time on site.

・ Releasing up-sell popup feature with engineers to display up-selling products with discount after adding products to cart, 

     driving growth of inventory turnover rate and increasing avg. order value by 4%. 

・ Managing multiple projects and leading our team to develop pet supply products from shampoo to health supplements, 

     expanding 20% SKU and increasing 30% annual revenue.

・ Delivering brand strategies and launch plan, launching a new pet food sub-brand and exceeding 2021 Q3 sales goal by 32%.

・ Collaborating with multiple stakeholders such as marketing, design, CS, RD, logistic, and engineering team to manage both   

     pet supply products (pet food, cleansing, and health supplements) and shopping website. 

NHN Ent. Inc (Iamcompany. Inc, acquired by NHN Entertainment)                     International edu-tech startup from Korea, a dominant school contact book app with 6M+ users worldwide

Marketing Manager (IAMSCHOOL)                                                                                                 June 2016 - May 2018 

Taipei, Taiwan

・ Worked as the third employee in Taiwan branch, developed and conducted both marketing and BD strategies to achieve 

     300% user growth and doubled the market share in Taiwan within a year.

・ Gathered feedbacks from parents and schools, managed backlog, and coordinated engineering team to deliver functions 

     with crawler in a timely manner. 

・ Coordinated with 50+ content partners from bloggers to education professionals, enhanced retention rate and MAU to 40% 

     by providing high-quality articles to users.

・ Worked with IR manager in HQ to maintain relationship with investors including Foxconn and 5+ banks.

・ Conducted education market research of Taiwan and Southeast Asia to evaluate the business feasibility. 

Ogilvy Public Relations                                                                                                   Intern (Team Client: VISA)                                                                                                                    Dec 2015 - May 2016 

・ Conducted media monitoring and competitor analysis, supported PR events.