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Definition of Reputation Credits
教育背景
2000-2002 加州商業科技大學 (U.S.A) 企業管理學系
1990-1993 台北市私立東山高中
1987-1990 台北市私立再興中學
Summary
Driven to boost revenues and cut costs through innovative management techniques and digital thinking. Demonstrated expertise in integrated projects and customer services with excellent negotiation skills and interpersonal communication skills. Successful in building and motivating dynamic teams for over 16 years professional experiences in digital media and lead organizations injecting the digital energy.
經歷
台灣壹傳媒集團 - 數位媒體業務部
General Manager, Digital Media Sales
Taiwan Next Digital Group，07/2016~08/2017
藉由過去豐富的數位媒體經驗，為集團內部挹注嶄新的數位能量，建立數位思維的領導風格，驅動台灣壹傳媒集團數位轉型以迎接市場浪潮。協助旗下各品牌「蘋果日報、壹週刊、壹動畫、台灣Fami通」虛實及平網整合，涵蓋範疇包括業務面的藍圖、開發獲利性更高的商業模式、提升人員效率與產能。
提升 talent , data , social , digital service 四大核心能力，建立團隊total solutions的能力，提供符合客戶需求的銷售計畫，有效提升客戶滿意度及擴大市佔率。短短3個月內打造Fami通成為台灣最有影響力的遊戲資訊平台，以及壹週刊社群經營互動率成長170%...等創新表現。
帶領集團跳脫傳統媒體思維，積極拓展異業結盟，如結合iBeacon 和數據應用發展場域行銷、與未來商務展合作推廣壹動畫TomoLive (即時影音互動系統) 的亞洲獨家技術、首創台灣VR360沈浸式體驗的Ｏ2O整合行銷專案、主導多場Agency Roadshows 以及職棒賽事直播等…。
With solid experience in digital media in the past, I have injected digital energy into the Group. Established a leadership style of digital thinking, and drove the digital transformation of Next Digital to meet the tide of markets. Assist all brands, including “Apple Daily, Next Magazine, Next Animation Studio, and Famitsu(TW)” to integrate the virtual and real net-works. Covering areas including business blueprints, developing profitable business models and enhancing staffs’ efficiencies and productivities.
Enhancing the core competences of talent, data, social and digital service. Built team's abilities to provide total solutions with sales plans that meet customer needs. Effectively improved customer satisfactions and increased market share. Moreover, Famitsu(TW) has become the most influential game platform in just 3 months, as well as the social interaction rate of Next Magazine increased 170%.
Leaded the Group in breaking away from traditional media thinking and actively developing alliances with other industries. Such as development of iBeacon and data, and cooperation with “2017 Future Commerce” business show to promote TomoLive (Instant Video Interactive System) which is the exclusive technology in Asia. Developed immersive user ex-periences of VR360, and integrated online to offline marketing projects. Leaded the agency roadshows and CPBL live broadcast, and so on. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam porttitor dapibus ipsum ut efficitur. Aliquam feugiat nec sem dapibus blandit.
相關報導：
動腦雜誌：最懂閱聽眾的數位行銷媒體
http://www.brain.com.tw/news/articlecontent?ID=44630
廣告Adm：數位、社群、內容 一呼百應！
http://adaround.blogspot.tw/2017/07/blog-post_18.html
DMA：迎接市場浪潮，台灣壹傳媒集團轉型為數位科技公司！
http://www.dma.org.tw/newsPost/143
Yahoo!奇摩 - 數位媒體業務部
Senior Sales Manager, Media Sales
Yahoo! Taiwan， 04/2007~07/2016
為台灣遊戲產業以及大陸市場全產業負責人，主導Yahoo進軍大中華市場，藉由營銷分析、開發市場的潛力、風險評估以及競爭對手的策略分析等，成功拓展Yahoo在大陸地區的市場。身兼台灣Yahoo 遊戲頻道版主，並於2009年起連續六年參與製作並發佈堪稱台灣遊戲產業聖經的「Yahoo台灣遊戲市場白皮書」。提供客戶解決方案以及全台遊戲產業概況與趨勢，奠定Yahoo遊戲在產業媒體的領導地位，帶領遊戲產業成為Yahoo! Taiwan業務營銷的Top 3。
Head of the Taiwan game industry as well as the whole industry in mainland China. Successfully generated new business opportunities of game industry in Great China by marketing analysis, market potential, risk assessment and competitor strategy analysis.
As a game channel owner of Yahoo! Taiwan since 2009, I participated in the production and release of “Yahoo! Game White Paper" which can be proclaimed as the bible of Taiwan game industry. To provide customer solutions and overviews of the game industry in Taiwan. Lay the leading position of Yahoo game channel in digital media. And also leaded the game channel to become the Top 3 of Yahoo! Taiwan business.
相關報導：
上方網：現在世界遊戲市場的狀況
https://read01.com/OQB7Lm.htmlhttps://read01.com/OQB7Lm.html
商業周刊 - 廣告業務部
Deputy Manager, Sales Dep.
Business Weekly ，10/2002-03/2006
主要負責3Ｃ科技、精品、汽車、房地產…等業務，並成功開拓中南部市場, 為公司於開創另一片藍海。
Responsible for 3C , technology, luxury industry, automotive, real estate and other services ...etc. Successfully developed new markets in central south of Taiwan.
教育背景
2000-2002 加州商業科技大學 (U.S.A) 企業管理學系
1990-1993 台北市私立東山高中
1987-1990 台北市私立再興中學
Summary
Driven to boost revenues and cut costs through innovative management techniques and digital thinking. Demonstrated expertise in integrated projects and customer services with excellent negotiation skills and interpersonal communication skills. Successful in building and motivating dynamic teams for over 16 years professional experiences in digital media and lead organizations injecting the digital energy.
經歷
台灣壹傳媒集團 - 數位媒體業務部
General Manager, Digital Media Sales
Taiwan Next Digital Group，07/2016~08/2017
藉由過去豐富的數位媒體經驗，為集團內部挹注嶄新的數位能量，建立數位思維的領導風格，驅動台灣壹傳媒集團數位轉型以迎接市場浪潮。協助旗下各品牌「蘋果日報、壹週刊、壹動畫、台灣Fami通」虛實及平網整合，涵蓋範疇包括業務面的藍圖、開發獲利性更高的商業模式、提升人員效率與產能。
提升 talent , data , social , digital service 四大核心能力，建立團隊total solutions的能力，提供符合客戶需求的銷售計畫，有效提升客戶滿意度及擴大市佔率。短短3個月內打造Fami通成為台灣最有影響力的遊戲資訊平台，以及壹週刊社群經營互動率成長170%...等創新表現。
帶領集團跳脫傳統媒體思維，積極拓展異業結盟，如結合iBeacon 和數據應用發展場域行銷、與未來商務展合作推廣壹動畫TomoLive (即時影音互動系統) 的亞洲獨家技術、首創台灣VR360沈浸式體驗的Ｏ2O整合行銷專案、主導多場Agency Roadshows 以及職棒賽事直播等…。
With solid experience in digital media in the past, I have injected digital energy into the Group. Established a leadership style of digital thinking, and drove the digital transformation of Next Digital to meet the tide of markets. Assist all brands, including “Apple Daily, Next Magazine, Next Animation Studio, and Famitsu(TW)” to integrate the virtual and real net-works. Covering areas including business blueprints, developing profitable business models and enhancing staffs’ efficiencies and productivities.
Enhancing the core competences of talent, data, social and digital service. Built team's abilities to provide total solutions with sales plans that meet customer needs. Effectively improved customer satisfactions and increased market share. Moreover, Famitsu(TW) has become the most influential game platform in just 3 months, as well as the social interaction rate of Next Magazine increased 170%.
Leaded the Group in breaking away from traditional media thinking and actively developing alliances with other industries. Such as development of iBeacon and data, and cooperation with “2017 Future Commerce” business show to promote TomoLive (Instant Video Interactive System) which is the exclusive technology in Asia. Developed immersive user ex-periences of VR360, and integrated online to offline marketing projects. Leaded the agency roadshows and CPBL live broadcast, and so on. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam porttitor dapibus ipsum ut efficitur. Aliquam feugiat nec sem dapibus blandit.
相關報導：
動腦雜誌：最懂閱聽眾的數位行銷媒體
http://www.brain.com.tw/news/articlecontent?ID=44630
廣告Adm：數位、社群、內容 一呼百應！
http://adaround.blogspot.tw/2017/07/blog-post_18.html
DMA：迎接市場浪潮，台灣壹傳媒集團轉型為數位科技公司！
http://www.dma.org.tw/newsPost/143
Yahoo!奇摩 - 數位媒體業務部
Senior Sales Manager, Media Sales
Yahoo! Taiwan， 04/2007~07/2016
為台灣遊戲產業以及大陸市場全產業負責人，主導Yahoo進軍大中華市場，藉由營銷分析、開發市場的潛力、風險評估以及競爭對手的策略分析等，成功拓展Yahoo在大陸地區的市場。身兼台灣Yahoo 遊戲頻道版主，並於2009年起連續六年參與製作並發佈堪稱台灣遊戲產業聖經的「Yahoo台灣遊戲市場白皮書」。提供客戶解決方案以及全台遊戲產業概況與趨勢，奠定Yahoo遊戲在產業媒體的領導地位，帶領遊戲產業成為Yahoo! Taiwan業務營銷的Top 3。
Head of the Taiwan game industry as well as the whole industry in mainland China. Successfully generated new business opportunities of game industry in Great China by marketing analysis, market potential, risk assessment and competitor strategy analysis.
As a game channel owner of Yahoo! Taiwan since 2009, I participated in the production and release of “Yahoo! Game White Paper" which can be proclaimed as the bible of Taiwan game industry. To provide customer solutions and overviews of the game industry in Taiwan. Lay the leading position of Yahoo game channel in digital media. And also leaded the game channel to become the Top 3 of Yahoo! Taiwan business.
相關報導：
上方網：現在世界遊戲市場的狀況
https://read01.com/OQB7Lm.htmlhttps://read01.com/OQB7Lm.html
商業周刊 - 廣告業務部
Deputy Manager, Sales Dep.
Business Weekly ，10/2002-03/2006
主要負責3Ｃ科技、精品、汽車、房地產…等業務，並成功開拓中南部市場, 為公司於開創另一片藍海。
Responsible for 3C , technology, luxury industry, automotive, real estate and other services ...etc. Successfully developed new markets in central south of Taiwan.