Swipecool Inc., Marketing Manager, Jan 2022 ~ Jun 2022

Swipe App - Your Online Dance Class

• Cross-functional project management:
  - Led the product, content, and market team to be on the same page by aligning the operation goal and TA
  - Launch a new course content & new product function - app coupon
  
  
• Business corporation project management: 
  - Planned the marketing project with the external team
  - Integrated the resources of the internal team to launch the new MVP product
  - Won The 8th TWBC Marketing Competition - 1st Place
  
  
• Course Planning: 
  - Empathized the product TA's needs, planned the course with teachers, and arranged the project schedule
  - Launched the MVP course to run user research and optimize a more suitable curriculum
  
  
• Product Marketing: 
  - Acquisition: collaborating with course teachers
  - Activation and Retention: matched with the event - Dancing with teachers online
  - Referral: posted the homework on Instagram
  - Revenue: let the user subscribe to the app after feeling the value
  

Colby & Bella Dev. Co., LTD., Marketing Manager, Mar 2021 ~ Nov 2021

Newentor Australia - Australian Overseas bedding brand

• Overseas Website project management: 
  - Cross-departmental cooperation with operation/ engineer/ design team to plan and build a website by Shopify
  - Master the progress with WBS to accomplish the project
  - Run the website successfully in Australia
  
  
• Operation Management: 
  - Build a Cross Border Brand from 0
  - Planned the product's annual operation, prices, and sales workflow
  - Arranged the consumer service and shipping issues
  - Ensure the product was open for sale in Australia
  
  
• Collaborate with cross-border influencers:
  - Creating an impressive press kit
  - Negotiated online and collaborated successfully with 10+ local KOL in two months
  
  

Lenz Marketing Co., Ltd., Project Manager, Apr 2020 ~ Oct 2020

• Project Management: 
  - Analyzed the situation of the app by communicating fully with the client
  - Making the most effective use of resources
  - Growing over 10,000 APP Users within half a year
  
  
• Word of Mouth Marketing:
  Planned and wrote the copy, which brought 1046 App downloads in 4 days
    

OPENDOOR DIGITAL CO., LTD., Marketing Manager, Mar 2018 ~ Nov 2019

E-commerce

• Operation Management: 
  - Planned the product sales, ads strategy, and managed the consumer service, platform cooperation matters
  - Let the company's revenue triple within half a year
  
  
• Campaign Schedule Planning: 
  - Through the incentive of gifts, increased willingness to purchase peripheral products & sales mix
  - Increase the Average Selling Price by more than 32%
  - Achieved a performance of breaking one million in two weeks
   
• Advertising:
  -3C product: Achieved over ten thousand interactions with FB posts, and thousands of orders in a single month
  -Pets product: Single-month performance broke 3 million; Return On AD Spending 7.57
  
  

TSA INTERNATIONAL DEVELOPMENT CO., LTD., Marketing Specialist, Mar 2017 ~ Aug 2017

Subscription fruit box

• E-commerce Funnel: 
  - Build a growth marketing funnel with appropriate resources
  - Accumulated more than two thousand subscribers within half a year
  
  
• Teamwork:
  - Led our interns in completing different marketing projects
  ex. Shoot the commercial video, collaborate with bloggers, and plan brand cooperation