questionnaires, 21 prototyping, and the final strategic recommendations. The project was finally presented to the president of the Taiwan area and the director of CX from their HQ. 2. Lead and execute a research project and make strategic recommendations about the new services and the website’s performance for an international training institution. The project includes desktop research, GA analysis, Hotjar, 8 competitive analysis, 5 stakeholder interviews, 6 in-depth interviews, 5 focus group discussions, 1 prototype, and the final strategic recommendations. The project was presented to the board of directors and got a 30

goals, marketing strategy and budgeting process. Strengthen the commercial calendar, devise integrated marketing campaigns based on financial simulations, and utilize different media mixes and in-store commercial activities to maximize brand awareness, traffic/visitation and sales for IKEA's greater Taipei market(5M+ population). Evaluate campaign performance and highlight findings. • CRM and member loyalty: Work on CRM projects to drive member activation, engagement and loyalty based on customer status and behavior data, optimizing marketing effectiveness and ROI. Commercial & Experience Architect and Marketing Lead | Innovation Team | IKEA 11//2023 Commercial launch and go