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世新大學
Avatar of Erin Liu.
Offline
Avatar of Erin Liu.
Offline
公關副理 @Yahoo奇摩
2018 ~ 2022
More than one year
institutes and industrial players. The videos reached 150K views, and 70% of people joined the e-certification courses. The campaign won Gold of Best Content Marketing and was shortlisted Best Corporate Event in 2022 Event Marketing Awards hosted by Campaign Asia; also won Bronze of Greater China PR Campaign of the Year in 2022 PR AWARDS Asia. Senior Marketing and PR Specialist • Meitu MarchApril 2018 Stakeholders Management: Communication with internal and external counterparts like sales, telecom and channel partners to develop online/offline marketing campaigns to create market awareness and support sales goals. Product Marketing
Full-time / Interested in working remotely
6-10 years
世新大學
公共關係暨廣告學系
Avatar of Gisele Liang.
Avatar of Gisele Liang.
Sales and Marketing Representative @x-lighting Canada
2019 ~ 2019
專案執行/業務
More than one year
to improve advertising customer experience and ensure higher return in investment. - Gather client and partner feedback to enhance ad products and the customer experience . Freelance (Southeast Asia), Details list below AugJul 2020 SilverNet global (盈望實業有限公司) (Taiwan, Taipei), MayAug 2018 Sales and marketing manager Responsible for BeautyBlender(make up tools), OFRA(cosmetics) short and long-term marketing strategy and plan including trade, public relations. digital campaigns, electronic commerce and collaboration events in Taiwan and oversea. - Annual Marketing strategy, execution - Social media(digital content, campaign, advertisement) - Event(ex, press event, pop
Word
PowerPoint
Excel
Full-time / Interested in working remotely
4-6 years
世新大學
傳播管理學系

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Definition of Reputation Credits

Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
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Teamwork
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Leadership
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More than one year
Yahoo奇摩
2018 ~ 2022
Professional Background
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6-10 years
Management
I've had experience in managing 1-5 people
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Interested in working remotely
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世新大學
Major
公共關係暨廣告學系
Print

Erin Liu

Email: [email protected]
Mobile: +886-922255626
LinkedIn

  • 7 years of public relations experience in technology industry, specialized in strategy development, corporate communications, brand events and product launches.
  • 2.5 years of marketing experience, proficient in online/offline event planning, creative development, and online advertising optimizing.

Work Experience

Corporate Communication Assistant Manager  •  Yahoo
August 2018 - February 2022 

  • Stakeholders Management: Work closely with Taiwan leadership team and cross-functional stakeholders to develop external communication strategies, also ensuring and influencing communication plans are in line with business goals.
  • Public Relations: Play a key role in coordinating and planning major PR initiatives for corporate, XR/immersive content, B2C App products and B2B ad products to maximize media volume.
  • Project Management: Lead and organize multiple major cross-sector partnership projects to maximize the share of voice on the topic of 5G, XR, and immersive content.
  • Key achievement:

    Manage and execute the "Yahoo TV immersive Academy" program to raise and strengthen awareness of XR/immersive content production/ad solutions and extend partnerships with government institutes and industrial players. The videos reached 150K views, and 70% of people joined the e-certification courses. The campaign won Gold of Best Content Marketing and was shortlisted Best Corporate Event in 2022 Event Marketing Awards hosted by Campaign Asia; also won Bronze of Greater China PR Campaign of the Year in 2022 PR AWARDS Asia.

Senior Marketing and PR Specialist   •  Meitu
March 2016 - April 2018 

  • Stakeholders Management: Communication with internal and external counterparts like sales, telecom and channel partners to develop online/offline marketing campaigns to create market awareness and support sales goals.
  • Product Marketing: Raise consumer awareness of Meitu Smartphone, develop and execute online/offline marketing plans to reach target audience. Establishing Meitu Smartphone as a fashion accessory and successfully distinguishing it from other mobile brands. Meitu Smartphone has become Taiwan influencer's favorite.
  • Online Marketing: Develop overall online media strategy, including KOL campaign, social media content, online advertising, to maximize awareness and memorability. 
  • Public Relations: Initiate PR activities, create news angles and written materials, maintain and build relationships with tech/lifestyle/fashion/business media, to build up awareness and leadership of Meitu and its all products. Drove 1600+ news coverage in 2017.
  • Key achievement: 

Account Executive  •  Apex Communications
April 2014 - November 2015 

  • Serving and consulting for both B2B/B2C technology companies. Such as IBM, Synology, DTS.
  • Assist clients to develop local communication strategies based on global guidelines and policy. 
  • Excelled in developing written materials, event organizing and project management.
  • IBM Taiwan communications:
    • Build and maintain relationships with tech/business/TV media and local analysts by distributing news releases, pitching feature stories/byline articles and media events.
    • Maximize IBM's media awareness and thought leadership on hardware, software solution, big data and AI fields.
    • The "Watson Chef" project combines technology with lifestyle topic, which expands the media pool and successfully raises awareness on IBM's AI technology in Taiwan market.  

Marketing Assistant  •  Posiflex Technology Inc.
September 2012 - March 2014 

Award

PR AWARDS Asia 2022

"Yahoo TV Immersive Academy" won the Bronze of Greater China PR Campaign of the Year.

Event Marketing Awards 2022

"Yahoo TV Immersive Acadamy" won the Gold of Content Marketing, and was shortlisted Best Corporate Event.

Education


Shih Hsin University, Taiwan
B.A., Public Relations and Advertising, 2011 

Skills


  • Strategy Development
  • Project Management
  • Event Management
  • Stakeholders Management
  • Product Marketing
  • Online Marketing

Languages


  • Chinese - Native
  • English - Intermediate
Resume
Profile

Erin Liu

Email: [email protected]
Mobile: +886-922255626
LinkedIn

  • 7 years of public relations experience in technology industry, specialized in strategy development, corporate communications, brand events and product launches.
  • 2.5 years of marketing experience, proficient in online/offline event planning, creative development, and online advertising optimizing.

Work Experience

Corporate Communication Assistant Manager  •  Yahoo
August 2018 - February 2022 

  • Stakeholders Management: Work closely with Taiwan leadership team and cross-functional stakeholders to develop external communication strategies, also ensuring and influencing communication plans are in line with business goals.
  • Public Relations: Play a key role in coordinating and planning major PR initiatives for corporate, XR/immersive content, B2C App products and B2B ad products to maximize media volume.
  • Project Management: Lead and organize multiple major cross-sector partnership projects to maximize the share of voice on the topic of 5G, XR, and immersive content.
  • Key achievement:

    Manage and execute the "Yahoo TV immersive Academy" program to raise and strengthen awareness of XR/immersive content production/ad solutions and extend partnerships with government institutes and industrial players. The videos reached 150K views, and 70% of people joined the e-certification courses. The campaign won Gold of Best Content Marketing and was shortlisted Best Corporate Event in 2022 Event Marketing Awards hosted by Campaign Asia; also won Bronze of Greater China PR Campaign of the Year in 2022 PR AWARDS Asia.

Senior Marketing and PR Specialist   •  Meitu
March 2016 - April 2018 

  • Stakeholders Management: Communication with internal and external counterparts like sales, telecom and channel partners to develop online/offline marketing campaigns to create market awareness and support sales goals.
  • Product Marketing: Raise consumer awareness of Meitu Smartphone, develop and execute online/offline marketing plans to reach target audience. Establishing Meitu Smartphone as a fashion accessory and successfully distinguishing it from other mobile brands. Meitu Smartphone has become Taiwan influencer's favorite.
  • Online Marketing: Develop overall online media strategy, including KOL campaign, social media content, online advertising, to maximize awareness and memorability. 
  • Public Relations: Initiate PR activities, create news angles and written materials, maintain and build relationships with tech/lifestyle/fashion/business media, to build up awareness and leadership of Meitu and its all products. Drove 1600+ news coverage in 2017.
  • Key achievement: 

Account Executive  •  Apex Communications
April 2014 - November 2015 

  • Serving and consulting for both B2B/B2C technology companies. Such as IBM, Synology, DTS.
  • Assist clients to develop local communication strategies based on global guidelines and policy. 
  • Excelled in developing written materials, event organizing and project management.
  • IBM Taiwan communications:
    • Build and maintain relationships with tech/business/TV media and local analysts by distributing news releases, pitching feature stories/byline articles and media events.
    • Maximize IBM's media awareness and thought leadership on hardware, software solution, big data and AI fields.
    • The "Watson Chef" project combines technology with lifestyle topic, which expands the media pool and successfully raises awareness on IBM's AI technology in Taiwan market.  

Marketing Assistant  •  Posiflex Technology Inc.
September 2012 - March 2014 

Award

PR AWARDS Asia 2022

"Yahoo TV Immersive Academy" won the Bronze of Greater China PR Campaign of the Year.

Event Marketing Awards 2022

"Yahoo TV Immersive Acadamy" won the Gold of Content Marketing, and was shortlisted Best Corporate Event.

Education


Shih Hsin University, Taiwan
B.A., Public Relations and Advertising, 2011 

Skills


  • Strategy Development
  • Project Management
  • Event Management
  • Stakeholders Management
  • Product Marketing
  • Online Marketing

Languages


  • Chinese - Native
  • English - Intermediate