CakeResume Talent Search

built buying, redeem, billing mechanisms for Gift+ during this job. Assistant Marketing Manager at Ezfly | AprJan 2012 Ezfly is one of leading online travel agent in Taiwan. I led marketing department to introduce traffic and to design promotion events to bring in transactions. Our department also stimulated existing members before holidays, reminded them to plan the upcoming travel with our service and goods. Marketing Planner at Startravel | SepMar 2010 Startravel is one of leading online travel agent in Taiwan. In the first place, I was in charge of a travel-information-sharing-platform, Starblog

analyzed the brand and set the brand positioning; led a team of 7 people working on communication and brand activation plan for pharmaceutical and food brands # Innovation strategies - built growth plan for a luxury brand from consumer analysis to develop product matrix and customer acquisition and experience improvement plan; stimulated 25% sales growth in 1 month Associate Director • Kung Fu Commerce 三月一月 2018 # Market entry strategy and implementation - developed China digital business strategy from market analysis and competitors to agency audit and selection; provided business solutions and plans for RMB 34 million scope # Agencies