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世新大學
Avatar of Erin Liu.
Avatar of Erin Liu.
公關副理 @Yahoo奇摩
2018 ~ 2022
More than one year
institutes and industrial players. The videos reached 150K views, and 70% of people joined the e-certification courses. The campaign won Gold of Best Content Marketing and was shortlisted Best Corporate Event in 2022 Event Marketing Awards hosted by Campaign Asia; also won Bronze of Greater China PR Campaign of the Year in 2022 PR AWARDS Asia. Senior Marketing and PR Specialist • Meitu MarchApril 2018 Stakeholders Management: Communication with internal and external counterparts like sales, telecom and channel partners to develop online/offline marketing campaigns to create market awareness and support sales goals. Product Marketing
Full-time / Interested in working remotely
6-10 years
世新大學
公共關係暨廣告學系
Avatar of Gisele Liang.
Offline
Avatar of Gisele Liang.
Offline
Sales and Marketing Representative @x-lighting Canada
2019 ~ 2019
專案執行/業務
More than one year
to improve advertising customer experience and ensure higher return in investment. - Gather client and partner feedback to enhance ad products and the customer experience . Freelance (Southeast Asia), Details list below AugJul 2020 SilverNet global (盈望實業有限公司) (Taiwan, Taipei), MayAug 2018 Sales and marketing manager Responsible for BeautyBlender(make up tools), OFRA(cosmetics) short and long-term marketing strategy and plan including trade, public relations. digital campaigns, electronic commerce and collaboration events in Taiwan and oversea. - Annual Marketing strategy, execution - Social media(digital content, campaign, advertisement) - Event(ex, press event, pop
Word
PowerPoint
Excel
Full-time / Interested in working remotely
4-6 years
世新大學
傳播管理學系

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Definition of Reputation Credits

Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
More than one year
Digital marketing @ 4b studios
4b studios
2018 ~ Present
Taipei City, Taiwan
Professional Background
Current status
Job Search Progress
Professions
Sales
Fields of Employment
Advertising
Work experience
4-6 years
Management
Skills
Word
PowerPoint
Excel
Google Drive
Outlook
專案管理
Photoshop
Illustrator
Languages
Chinese
Native or Bilingual
English
Fluent
Job search preferences
Positions
專案執行/業務
Job types
Full-time
Locations
Singapore
Remote
Interested in working remotely
Freelance
Educations
School
世新大學
Major
傳播管理學系
Print
Profile 03 00@2x 0f8539d7f013fd11030f4f7a7b97caf8c2dc5732bc61cba71764f3365c568794

Gisele Liang(梁曼娟)

- I have been working in customer relations industry for 3 years, been working in marketing and communications for 5 years.

- Enjoy communicating with people.

- Outgoing and positive.

- Currently in Singapore.

Client Associate/ Marketing/ Advertising 
Singapore / Taipei, Taiwan / Vietnam / Cambodia

[email protected]

Education


2011 - 2015

Shih Hsin University (私立世新大學)

(Department of Communication Management) 傳播管理學系暨行銷組


Skill


Word Processing

Windows: word、excel、PowerPoint Adobe: Photoshop、illustrator


Consumer insight

Periodical effectively communicate with customer, 

Understand a consumption need in time, 

Insight into it latent need


Language

Chinese: Native

English:

High-intermediate


Experience


TDCX Pte Ltd (Singapore) Sep 2020 - present 

 Client associate @ social media platform

- To provide post-sales customer service support / troubleshooting support through email/phone/chat to the client's B2B customers. 
- To support advertising customers and deliver consultative support Perform data analysis to improve advertising customer experience and ensure higher return in investment. 
- Gather client and partner feedback to enhance ad products and the customer experience.


Freelance (Southeast Asia),  Details list below Aug 2018 - Jul 2020


SilverNet global (盈望實業有限公司)(Taiwan, Taipei), May 2017 - Aug 2018

Sales and marketing manager

Responsible for BeautyBlender(make up tools), OFRA(cosmetics) short and long-term marketing strategy and plan including trade, public relations. digital campaigns, electronic commerce and collaboration events in Taiwan and oversea.

- Annual Marketing strategy, execution

- Social media(digital content, campaign, advertisement)

- Event(ex, press event, pop up store)

- Creating a symbiotic relationship between media channels(cosmetics)

- Communication with EC channel and execution

- Communication with retailer

Elite PR Group (楷模公共關係顧問股份有限公司)(Taiwan, Taipei),Jun, 2015 - Aug, 2017

Account Executive

Brand: MIDO、adidas、Haagen Dazs、evian、summersby、Justgold、The North Face、casio

- Industry、customer analysis

- Media analysis and planning

- Integrated marketing communication

- proposals

- mainly contact person

- event coordination and execution

- Creating a symbiotic relationship between media channels(trends, lifestyle)

- exposure and clipping

- performance evaluation and final report



Freelance

I had been freelancer during 2018 -2020, living in Southeast Asia, helping my clients to improve reputation, achieve the sale's target by on/off line evert, managing social media account and draft the sales and marketing plan.


It was a challenging adventure with sense of accomplishment and joy. Make myself more independence, efficiently and effectively manage my own timeline.

Paragraph image 00 00@2x

Project - Social media maintenance 

-KOR Taipei 
-THE KEY Fitness

- Planning the interesting Facebook/

Instagram posts to increase the engagement.

- Invite KOL to celebrating our event.

Paragraph image 02 00@2x

Project - Business develop(oversea)

X-lighting Sales and Marketing Representative(Singapore, Vietnam, Cambodia, Taiwan, China) 


Focusing on product manufacturing, exploiting market in South East Asia, cooperating with Singapore company. 


- Provide mainly marketing plan 

- Presentation 

- Planing the exhibition(in Vietnam, HongKong)

- Maintaining customer relationship 

Paragraph image 04 00@2x
Paragraph image 04 01@2x

Project - word-of-mouth marketing 

BitYard Exchange Platform - marketing representative(oversea)

- Building relationship between platform and crypto currency related influencer.

- Educating the marketing team and draft the launch plan for the first year.

- Have cooperated with more than 30 unit media/influencer in the first 3 months, planing the affiliate program.  

Project - Customer relationship management 

Paktor Pte Ltd 

- Enhance interplay 

- Improve customer support 

- Customer communication 

- Improve reporting and analysis 

- Valuable customer information management  

Marketing/branding


I have learned to mediated between different department in this role. Team work is always the key to maximized the sales and results. 

We distributed beautyblender at 2017, and the sales and awareness are booming, lead the most famous outlet in Taiwan (SHINKONG MITSUKOSHI(Xinyi) reach out to us, we open more than 10 pop-ups a year in the end of the year.

Also, we did KOL,  social media marketing a lot to maintain the brand awareness.

Paragraph image 04 00@2x 0a60eca693a10c928b852fbc59ecb80f69e59f0d26acd4c74f39c7f256369567
Paragraph image 04 01@2x d7b528f9ab8e34777562695011fbbc2a4f3f28d8b47f4c8e57ee7c3410afdfa8

PR event


I am really proud and feel blessed being in media industry as my first job. It require the skill in communication, negotiation and execution. Furthermore, I have learned to achieve the goal efficiently. 

Left: adidas (adigirl bootcamp)

KOL invite, media invite, press release, media follow up

- got more than 150 media reports(80% of online media)


Right: Just gold (new launch press event)

Media analysis and planning, proposal, KOL invite, event coordination and execution, media invite, press release, media follow up

- More than 120 media coming(30% of TV), 150% of client's expectation.

Paragraph image 04 00@2x 0a60eca693a10c928b852fbc59ecb80f69e59f0d26acd4c74f39c7f256369567
Paragraph image 04 01@2x d7b528f9ab8e34777562695011fbbc2a4f3f28d8b47f4c8e57ee7c3410afdfa8

Event photos


Paragraph image 06 00@2x
Paragraph image 06 01@2x
Paragraph image 06 02@2x
Paragraph image 06 00@2x
Paragraph image 06 01@2x
Paragraph image 06 02@2x
Resume
Profile
Profile 03 00@2x 0f8539d7f013fd11030f4f7a7b97caf8c2dc5732bc61cba71764f3365c568794

Gisele Liang(梁曼娟)

- I have been working in customer relations industry for 3 years, been working in marketing and communications for 5 years.

- Enjoy communicating with people.

- Outgoing and positive.

- Currently in Singapore.

Client Associate/ Marketing/ Advertising 
Singapore / Taipei, Taiwan / Vietnam / Cambodia

[email protected]

Education


2011 - 2015

Shih Hsin University (私立世新大學)

(Department of Communication Management) 傳播管理學系暨行銷組


Skill


Word Processing

Windows: word、excel、PowerPoint Adobe: Photoshop、illustrator


Consumer insight

Periodical effectively communicate with customer, 

Understand a consumption need in time, 

Insight into it latent need


Language

Chinese: Native

English:

High-intermediate


Experience


TDCX Pte Ltd (Singapore) Sep 2020 - present 

 Client associate @ social media platform

- To provide post-sales customer service support / troubleshooting support through email/phone/chat to the client's B2B customers. 
- To support advertising customers and deliver consultative support Perform data analysis to improve advertising customer experience and ensure higher return in investment. 
- Gather client and partner feedback to enhance ad products and the customer experience.


Freelance (Southeast Asia),  Details list below Aug 2018 - Jul 2020


SilverNet global (盈望實業有限公司)(Taiwan, Taipei), May 2017 - Aug 2018

Sales and marketing manager

Responsible for BeautyBlender(make up tools), OFRA(cosmetics) short and long-term marketing strategy and plan including trade, public relations. digital campaigns, electronic commerce and collaboration events in Taiwan and oversea.

- Annual Marketing strategy, execution

- Social media(digital content, campaign, advertisement)

- Event(ex, press event, pop up store)

- Creating a symbiotic relationship between media channels(cosmetics)

- Communication with EC channel and execution

- Communication with retailer

Elite PR Group (楷模公共關係顧問股份有限公司)(Taiwan, Taipei),Jun, 2015 - Aug, 2017

Account Executive

Brand: MIDO、adidas、Haagen Dazs、evian、summersby、Justgold、The North Face、casio

- Industry、customer analysis

- Media analysis and planning

- Integrated marketing communication

- proposals

- mainly contact person

- event coordination and execution

- Creating a symbiotic relationship between media channels(trends, lifestyle)

- exposure and clipping

- performance evaluation and final report



Freelance

I had been freelancer during 2018 -2020, living in Southeast Asia, helping my clients to improve reputation, achieve the sale's target by on/off line evert, managing social media account and draft the sales and marketing plan.


It was a challenging adventure with sense of accomplishment and joy. Make myself more independence, efficiently and effectively manage my own timeline.

Paragraph image 00 00@2x

Project - Social media maintenance 

-KOR Taipei 
-THE KEY Fitness

- Planning the interesting Facebook/

Instagram posts to increase the engagement.

- Invite KOL to celebrating our event.

Paragraph image 02 00@2x

Project - Business develop(oversea)

X-lighting Sales and Marketing Representative(Singapore, Vietnam, Cambodia, Taiwan, China) 


Focusing on product manufacturing, exploiting market in South East Asia, cooperating with Singapore company. 


- Provide mainly marketing plan 

- Presentation 

- Planing the exhibition(in Vietnam, HongKong)

- Maintaining customer relationship 

Paragraph image 04 00@2x
Paragraph image 04 01@2x

Project - word-of-mouth marketing 

BitYard Exchange Platform - marketing representative(oversea)

- Building relationship between platform and crypto currency related influencer.

- Educating the marketing team and draft the launch plan for the first year.

- Have cooperated with more than 30 unit media/influencer in the first 3 months, planing the affiliate program.  

Project - Customer relationship management 

Paktor Pte Ltd 

- Enhance interplay 

- Improve customer support 

- Customer communication 

- Improve reporting and analysis 

- Valuable customer information management  

Marketing/branding


I have learned to mediated between different department in this role. Team work is always the key to maximized the sales and results. 

We distributed beautyblender at 2017, and the sales and awareness are booming, lead the most famous outlet in Taiwan (SHINKONG MITSUKOSHI(Xinyi) reach out to us, we open more than 10 pop-ups a year in the end of the year.

Also, we did KOL,  social media marketing a lot to maintain the brand awareness.

Paragraph image 04 00@2x 0a60eca693a10c928b852fbc59ecb80f69e59f0d26acd4c74f39c7f256369567
Paragraph image 04 01@2x d7b528f9ab8e34777562695011fbbc2a4f3f28d8b47f4c8e57ee7c3410afdfa8

PR event


I am really proud and feel blessed being in media industry as my first job. It require the skill in communication, negotiation and execution. Furthermore, I have learned to achieve the goal efficiently. 

Left: adidas (adigirl bootcamp)

KOL invite, media invite, press release, media follow up

- got more than 150 media reports(80% of online media)


Right: Just gold (new launch press event)

Media analysis and planning, proposal, KOL invite, event coordination and execution, media invite, press release, media follow up

- More than 120 media coming(30% of TV), 150% of client's expectation.

Paragraph image 04 00@2x 0a60eca693a10c928b852fbc59ecb80f69e59f0d26acd4c74f39c7f256369567
Paragraph image 04 01@2x d7b528f9ab8e34777562695011fbbc2a4f3f28d8b47f4c8e57ee7c3410afdfa8

Event photos


Paragraph image 06 00@2x
Paragraph image 06 01@2x
Paragraph image 06 02@2x
Paragraph image 06 00@2x
Paragraph image 06 01@2x
Paragraph image 06 02@2x