drive growth, engage target audiences, and foster brand success. [email protected] May Luong may.samatech.tw Upwork: Thi Minh Khue Luong WORK EXPERIENCE Digital Marketing Specialist (for the Vietnamese market) • CakeResume | Taiwan 03/Present 1. SEO: Develop comprehensive SEO strategies, focusing on keyword research and competitor analysis, successfully ranking branding keywords within the top 10 search results. Manage a team of 7 freelance writers (including overseeing article assignments and quality control), achieving remarkable team consistency with minimal turnover over two years. 2. Social Media: Craft and manage compelling content

CRM projects to drive member activation, engagement and loyalty based on customer status and behavior data, optimizing marketing effectiveness and ROI. Commercial & Experience Architect and Marketing Lead | Innovation Team | IKEA 11//2023 Commercial launch and go-to-market strategy of IKEA's new B2B Rental business: • Market research and Competitive analysis: Identify the needs and challenges of companies for furniture solutions. Analyzed the competitive landscape and developed differentiation strategies. • Product positioning and Pricing strategies: Defined core value propositions, translated features into tangible benefits and developed pricing schemes based on service offerings. • Customer Experience and