CakeResume Talent Search

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4-6 years
6-10 years
10-15 years
More than 15 years
Avatar of 廖庭儀.
Avatar of 廖庭儀.
Past
社群行銷專員 @KKday
2018 ~ 2023
社群行銷、數位行銷
Within one month
廖庭儀 Social Media Coordinator Queensland, Australia / 目前在澳洲Working Holiday / 已卸任的KKday社群編輯 / 喜歡聽音樂&音樂祭 https://as6032r.wixsite.com/website-1 工作經歷 社群行銷專員 • KKday🔺 社群創意專案發想與管理執行 🔺 App Push數據分析、策略規劃與執行 🔺 Facebook日常經營(文案撰寫、圖片影片製
powerpoint
excel
Social Media Marketing
Unemployed
Ready to interview
Full-time / Interested in working remotely
4-6 years
國立臺灣科技大學
企業管理系
Avatar of Leo Sun.
Avatar of Leo Sun.
Marketing Lead(Analysis, Strategy, CRM) | Taipei Market Team @IKEA
2023 ~ Present
Customer experience director, growth director, operation, strategy management Consulting
Within one month
經歷 Work Experience Marketing Lead(Analysis, Strategy, CRM) | Taipei Market Team | IKEA 12/2023-Present • Market analysis and customer insights: Analyze market trends and competitor activity, define local customer profiles and shopping behaviors within the Primary Market Area (PMA), identify new growth areas and potential risks, develop key marketing initiatives and propose actionable recommendations. • Commercial strategy and execution: Collaborate with commercial leaders to define business goals, marketing strategy and budgeting process. Strengthen the commercial calendar, devise integrated marketing campaigns based on financial simulations, and utilize different media mixes and in-store commercial activities to maximize brand
Word
PowerPoint
Excel
Employed
Open to opportunities
Full-time / Interested in working remotely
4-6 years
國立政治大學(National Chengchi University)
Marketing
Avatar of 陳芊羽.
Avatar of 陳芊羽.
Founder @Getahead Ltd.
2023 ~ Present
管理職
Within one month
Vsy Chen (CHEN, CHIEN-YU) Chief Marketing Officer with 19 years of experience in digital marketing and website design. Serving clients in both the government and corporate sectors. Dedicated in leading marketing professionals to meet goals. Skilled at organising complex tasks into processes to make them easy to implement for all team members. Taichung City, Taiwan / [email protected] Work Experience Getahead Ltd. • Apr 2023 ~ Present Founder & CEO ・ Apr 2023 ~ Present Getahead revolutionizes English education by merging technology with deep marketing insights, focusing on personalised, student-centric learning
Word
PowerPoint
Google Drive
Employed
Open to opportunities
Full-time / Remote Only
6-10 years
National Taichung University of Science and Technology
International Business
Avatar of 許維涵.
Avatar of 許維涵.
成品規劃小組-通路企劃 @開元食品股份有限公司
2021 ~ 2022
PM、活動企劃相關、行銷企劃相關
More than one year
Jul 2017 主責旅遊內容平台ReadyGo文章撰寫與SEO設置、優化,2016撰寫萬聖節相關文章,不重複訪客數WOW+50%,瀏覽量提升47% 社群媒體(Facebook)經營,任職期間粉絲數成長25%、每月粉絲團總瀏覽次數維持MOM15%成長 協助客戶執行SEO優化、Google analytics、Facebook社群數據分析 規劃並媒
行銷 / 公關 / 媒體 (例:Growth Hacker,內容行銷,社群經營)
數據分析
Word
Employed
Full-time / Interested in working remotely
4-6 years
淡江大學
中國文學
Avatar of the user.
More than one year
Digital Media
Facebook廣告投放
Google AdWords
6-10 years
Avatar of the user.
Avatar of the user.
Past
Marketing Manager @幫你優股份有限公司 BoniO Inc. / 閱讀優有限公司 TaaO Company Limited
2021 ~ Present
Marketing Manager
Within one month
WordPress
Google Analytics
Project Management
Unemployed
Ready to interview
Full-time / Interested in working remotely
4-6 years
淡江大學
英文學系
Avatar of 王信棋 WANG XIN QI.
Offline
Avatar of 王信棋 WANG XIN QI.
Offline
Growth Marketing Specialist @Hahow 好學校
2023 ~ Present
Senior Growth Marketing
Within one month
the serial KOL/celebrities campaigns, Desirable Signals. Social Content Account Manager • Digit Spark DecDec 2021 | Taipei, Taiwan Utilized various Martech tools to conduct market research. Crafted a comprehensive digital marketing strategy that ultimately resulted in orders totaling 2.5 million NTD. Drove the followers on Facebook and Instagram +300 per month and average post engagement rate +65% via strong social insights and optimizing client's copywriting and designs in 6 months. Social Media Marketing Specialist • Hypercore Fitness MarDec 2020 | Taipei, Taiwan Self-taught social media marketing from scratch, utilizing data analysis and
Microsoft Office
Communication
Google Analytics
Employed
Ready to interview
Full-time / Interested in working remotely
4-6 years
National Central University
Finance, General
Avatar of 白庭華.
Avatar of 白庭華.
Past
網紅經營專員 @Cofit Healthcare Inc. 群健科技
2023 ~ 2023
品牌專案企劃、網路行銷企劃、專案管理師、內容行銷企劃
Within one month
創造、黏著經營 3.透過數據追蹤與成效分析,持續在方向策略與成長引擎上建構新的假設,進行軸轉 具備能力: 1. Social Media Marketing 2. Content Marketing 3. Marketing and Content Strategy 4. Lean Startup 5. Requirements Analysis 指標性成就: 從 0 至 1 參與社群從搭建、上線、拉新,到提升互動與黏著的過程
Word
PowerPoint
Excel
Unemployed
Ready to interview
Full-time / Interested in working remotely
4-6 years
私立淡江大學Tamkang University
Public Administration
Avatar of the user.
Avatar of the user.
Past
專案行銷企劃 @山海觀國際整合行銷有限公司
2023 ~ 2024
Community Management / Social Media Marketing / Senior Copywriter
Within one month
Word
PowerPoint
Excel
Unemployed
Ready to interview
Full-time / Interested in working remotely
4-6 years
Chung Hua University (CHU) 中華大學
觀光會議與展覽規劃學位學程
Avatar of Salie Chien.
Avatar of Salie Chien.
Product design & PM @LINE Bank (台灣連線商業銀行)
2022 ~ Present
Senior UX Designer, Product Designer, Design Lead
Within one month
from large scale revamping to the marketing campaign. Clients from e-commerce, jewelry to the industrial industry. • Launched a movie forum from scratch, which is an internal initiative project. Designer & Writer . Freelance . 2016//5 • Worked with multiple companies and online media on web design and advertorial. Clients have included Acer, The News Lens and SMEs. Social Media Editor . VidaOrange . 2015//5 • Reorganized the content strategy of VidaOrange.com, supported content marketing, native advertising, and wrote articles. • Achieved page likes by 142% on Facebook business page a...
Sketch App
Design Thinking
Web Design
Employed
Ready to interview
Full-time / Interested in working remotely
6-10 years
National Central University
Business Administration

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Definition of Reputation Credits

Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
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Within one month
Growth Marketing Specialist at Hahow 好學校
Logo of Hahow 好學校.
Hahow 好學校
2023 ~ Present
Taiwan
Professional Background
Current status
Employed
Job Search Progress
Ready to interview
Professions
Growth Hacker, Digital Marketer, Performance Marketing Manager
Fields of Employment
Work experience
4-6 years
Management
None
Skills
Microsoft Office
Communication
Google Analytics
Mixpanel
Insider
MailChimp
Ahrefs
SEO
Meta Ads
Google Ads
Asana
Google Looker Studio
Project Management
Languages
Chinese
Native or Bilingual
English
Fluent
Job search preferences
Positions
Senior Growth Marketing
Job types
Full-time
Locations
Remote
Interested in working remotely
Freelance
Educations
School
National Central University
Major
Finance, General
Print

Experiences


Growth Marketing Specialist  •  Hahow

Dec 2022 - Present  |  Taipei, Taiwan

  • Collaborated in integrating a CDP system, fostering partnerships with third-party vendors to optimize user purchasing experiences and learning behaviors.
  • Utilized Mixpanel and GA to deeply understand user behaviors, strategically planning automated messages at different touchpoints such as first purchase, repeat purchase, reminders for expiring offers, and cart abandonment within the user journey.
  • Employed data analysis and A/B Testing to iteratively refine automated message scripts, resulting in a remarkable 16.07% increase in registration conversion rates and a 4.16% increase in purchase conversion rates within a year, contributing over 600 additional registrations and over 1.6 million in revenue monthly to the platform.
  • Collaborated with multiple departments to establish a hierarchical grading system for promotional discounts.
  • Managed website marketing banners to maximize platform revenue.

Content Marketing Specialist  •  Hahow

Dec 2021 - Dec 2022  |  Taipei, Taiwan

  • Through comprehensive marketing planning, including own media and paid media planning, successfully increased website article traffic by 105% within one year. Additionally, achieved registration CVR from article traffic +56%.
  • Effectively decreased CPC by 92.31% and reduced CAC by 95.5% through ad optimization.
  • Utilizing SEO, boosted the organic traffic of articles by 92.2% within one year.
  • Increased the number of registrations by over 500% via unique engagement of the articles in the serial KOL/celebrities campaigns, Desirable Signals.

Social Content Account Manager  •  Digit Spark

Dec 2020 - Dec 2021  |  Taipei, Taiwan

  • Utilized various Martech tools to conduct market research. Crafted a comprehensive digital marketing strategy that ultimately resulted in orders totaling 2.5 million NTD.
  • Drove the followers on Facebook and Instagram +300 per month and average post engagement rate +65% via strong social insights and optimizing client's copywriting and designs in 6 months.

Social Media Marketing Specialist  •  Hypercore Fitness

Mar 2019 - Dec 2020  |  Taipei, Taiwan

  • Self-taught social media marketing from scratch, utilizing data analysis and social media

    insights, resulted in a growth of 10,000 followers on Instagram, with a 1371% increase in reach and a 28% increase in engagement rate within one year. Additionally, achieved over 400% growth in YouTube channel subscribers and over 300% growth in total viewing hours within one year.

  • Successfully launched the first online course about muscle-building on Hahow, the biggest fundraising platform for online courses in Taiwan, and overachieving fundraising target of 530%.

Education


National Central University

Finance, General  •  2014 - 2018

Skills


  • Marketing
    • Meta Ads
    • Google Ads
    • SEO / GSC
    • Ahrefs
    • Insider
    • MailChimp
    • Omnichannel Marketing Strategy and Competitor Analysis
  • Data Analysis
    • Google Analytics
    • Mixpanel
    • Google Looker Studio
  • Documentations
    • Microsoft Office
    • Google Sheet / Doc / Slide
  • Others
    • Asana

Language


  • Chinese — Native
  • English — Proficient
Resume
Profile

Experiences


Growth Marketing Specialist  •  Hahow

Dec 2022 - Present  |  Taipei, Taiwan

  • Collaborated in integrating a CDP system, fostering partnerships with third-party vendors to optimize user purchasing experiences and learning behaviors.
  • Utilized Mixpanel and GA to deeply understand user behaviors, strategically planning automated messages at different touchpoints such as first purchase, repeat purchase, reminders for expiring offers, and cart abandonment within the user journey.
  • Employed data analysis and A/B Testing to iteratively refine automated message scripts, resulting in a remarkable 16.07% increase in registration conversion rates and a 4.16% increase in purchase conversion rates within a year, contributing over 600 additional registrations and over 1.6 million in revenue monthly to the platform.
  • Collaborated with multiple departments to establish a hierarchical grading system for promotional discounts.
  • Managed website marketing banners to maximize platform revenue.

Content Marketing Specialist  •  Hahow

Dec 2021 - Dec 2022  |  Taipei, Taiwan

  • Through comprehensive marketing planning, including own media and paid media planning, successfully increased website article traffic by 105% within one year. Additionally, achieved registration CVR from article traffic +56%.
  • Effectively decreased CPC by 92.31% and reduced CAC by 95.5% through ad optimization.
  • Utilizing SEO, boosted the organic traffic of articles by 92.2% within one year.
  • Increased the number of registrations by over 500% via unique engagement of the articles in the serial KOL/celebrities campaigns, Desirable Signals.

Social Content Account Manager  •  Digit Spark

Dec 2020 - Dec 2021  |  Taipei, Taiwan

  • Utilized various Martech tools to conduct market research. Crafted a comprehensive digital marketing strategy that ultimately resulted in orders totaling 2.5 million NTD.
  • Drove the followers on Facebook and Instagram +300 per month and average post engagement rate +65% via strong social insights and optimizing client's copywriting and designs in 6 months.

Social Media Marketing Specialist  •  Hypercore Fitness

Mar 2019 - Dec 2020  |  Taipei, Taiwan

  • Self-taught social media marketing from scratch, utilizing data analysis and social media

    insights, resulted in a growth of 10,000 followers on Instagram, with a 1371% increase in reach and a 28% increase in engagement rate within one year. Additionally, achieved over 400% growth in YouTube channel subscribers and over 300% growth in total viewing hours within one year.

  • Successfully launched the first online course about muscle-building on Hahow, the biggest fundraising platform for online courses in Taiwan, and overachieving fundraising target of 530%.

Education


National Central University

Finance, General  •  2014 - 2018

Skills


  • Marketing
    • Meta Ads
    • Google Ads
    • SEO / GSC
    • Ahrefs
    • Insider
    • MailChimp
    • Omnichannel Marketing Strategy and Competitor Analysis
  • Data Analysis
    • Google Analytics
    • Mixpanel
    • Google Looker Studio
  • Documentations
    • Microsoft Office
    • Google Sheet / Doc / Slide
  • Others
    • Asana

Language


  • Chinese — Native
  • English — Proficient