Senior Account Executive •  Storytable, Taipei

November - December 2021

Served brands in the Electronics/cosmetics category such as HP and TKLAB in regional digital communication. 

Led communications with KOLs/celebrity endorsers for brand collaborations.

Managed client's regional social media platforms: Facebook, Instagram,
to deliver always-on content and activations, and monthly social report analysis.

Assisted in the planning and execution of commercial shoots, further monitored the production on-set. 

Senior Account Executive  •  Ogilvy & Mather, Taipei

March - June 2021

Served brands in the Electronics/Food & Beverage category such as Samsung, Diageo, and Coca-Cola in regional IMC communication. 

Led communications with KOLs/celebrity endorsers for brand collaborations. 

Led the client’s official site re-launch project through brainstorming ideas and further assisted with the site's front/back-end development. 

Assisted in the planning and execution of commercial shoots, further monitored the production on-set.                                                       

Senior Account Executive  •  Ogilvy & Mather, Shanghai

January 2020 - June 2020

Served brands in the travel/FMCG category such as Korean Air Top
five clients in Shanghai, Abu Dhabi Tourism Board, and Chivas in
global IMC communication.

Planned and executed IMC campaigns to raise clients' brand
awareness and sales numbers in key markets.

Assisted in the development of client's WeChat Mini-program in
response to improve overall CRM and overall ticket sales.

Operated client's global social media platforms, Facebook, Instagram,
WeChat, and Weibo to deliver always-on content and activations,
monthly social report analysis.