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Definition of Reputation Credits
盧威宇 Lu, Wei Yu
email: [email protected]
WORK EXPERIENCE
Product Manager • LINE TAXI
九月 2022 - Present
LINE TAXI is one of Taiwan's most prominent ride-hailing & transportation platforms. We are an affiliate of LINE.
• Responsible for building rider-hailing products, driving product innovation and roadmap. Collaborated with cross-functional teams, including marketing, operation, data, engineering, and UX/UI.
[Initiate new service]
• Project leader of the on-demand airport pick-up. Responsible for the product launch and end-to-end service development. Led the operation and marketing department to execute the go-to-market plan.
• Pioneered the launch of Parallel Matching, a groundbreaking feature that simultaneously matches riders with traditional and multi-purpose taxis, boosting match rates by 5% and reducing wait times by 30%.
• Addressed passenger demands by revamping the ride type listing page and introducing four new ride options, including accessibility cars, XL vehicles, and more.
[Grow the product]
• Worked with the data team to build a surge pricing model and increased peak-time matching rates by 10%.
• Revamped airport shuttle ordering process, resulting in a conversion rate increase and 45% YoY order growth.
[Enhance product experience]
• Renew a series of trip information pages with the UXR team, resulting in a 40% reduction in complaints.
• Introduced a cancellation fee, coordinated the driver app, operation, and marketing teams. Leading to a 40% reduction in cancellations post-driver arrival.
Associate Product Manager • 創業家兄弟Kuobrothers Corp.(生活市集)
八月 2020 - 六月 2022
Top 5 Online Shopping Platform in Taiwan
• The product owner of the CRM team, responsible for the product roadmap, boosting the CRM ROAS 1.7 times.
• Analyzed web & app user behavior. Familiar with MySQL, Google Analytics, Firebase, and BI dashboards.
• Integrated the CRM system with 3rd party, including LINE account, email, app notification, and SMS.
• Initiated new projects for user activation, renewed member gain member features to boost campaign revenue 3 times more than last year, and rebuilt the App & web user center to grow PV by 28%.
• Rolled out features with new personalized recommendation models and A/B/N tests to increase revenue by 6%.
• Held Agile/Scrum team and worked closely with data scientists, designers, and engineers. Implemented project management tools and trained new colleagues on the PM team.
Project Manager • MIXXIN
三月 2019 - 四月 2020
• Built go-to-market strategies for startups from Asia and the U.S. and coordinated marketing, logistics, and customer service for clients.
• Responsible for creating the campaign site, digital marketing, and Ads strategy. Implemented user research and competitor analysis, launched products on the crowdfunding platform for clients, and raised 25 million.
• Achieved 90% higher revenue than average and increased the conversion rate twice that of other sites.
Skills
- Figma
- Adobe XD
- Firebase
- MySQL
- Google Analytics
- Google Data Studio
- Google Tag Manager
- ClickUp
- Jira
Language Skills
- English — Advanced
- TOEIC 905
- IELTS 6.5
- Chinese — Native
Education
National Taipei University, Real Estate and Built Environment • 2014/09 - 2018/06
盧威宇 Lu, Wei Yu
email: [email protected]
WORK EXPERIENCE
Product Manager • LINE TAXI
九月 2022 - Present
LINE TAXI is one of Taiwan's most prominent ride-hailing & transportation platforms. We are an affiliate of LINE.
• Responsible for building rider-hailing products, driving product innovation and roadmap. Collaborated with cross-functional teams, including marketing, operation, data, engineering, and UX/UI.
[Initiate new service]
• Project leader of the on-demand airport pick-up. Responsible for the product launch and end-to-end service development. Led the operation and marketing department to execute the go-to-market plan.
• Pioneered the launch of Parallel Matching, a groundbreaking feature that simultaneously matches riders with traditional and multi-purpose taxis, boosting match rates by 5% and reducing wait times by 30%.
• Addressed passenger demands by revamping the ride type listing page and introducing four new ride options, including accessibility cars, XL vehicles, and more.
[Grow the product]
• Worked with the data team to build a surge pricing model and increased peak-time matching rates by 10%.
• Revamped airport shuttle ordering process, resulting in a conversion rate increase and 45% YoY order growth.
[Enhance product experience]
• Renew a series of trip information pages with the UXR team, resulting in a 40% reduction in complaints.
• Introduced a cancellation fee, coordinated the driver app, operation, and marketing teams. Leading to a 40% reduction in cancellations post-driver arrival.
Associate Product Manager • 創業家兄弟Kuobrothers Corp.(生活市集)
八月 2020 - 六月 2022
Top 5 Online Shopping Platform in Taiwan
• The product owner of the CRM team, responsible for the product roadmap, boosting the CRM ROAS 1.7 times.
• Analyzed web & app user behavior. Familiar with MySQL, Google Analytics, Firebase, and BI dashboards.
• Integrated the CRM system with 3rd party, including LINE account, email, app notification, and SMS.
• Initiated new projects for user activation, renewed member gain member features to boost campaign revenue 3 times more than last year, and rebuilt the App & web user center to grow PV by 28%.
• Rolled out features with new personalized recommendation models and A/B/N tests to increase revenue by 6%.
• Held Agile/Scrum team and worked closely with data scientists, designers, and engineers. Implemented project management tools and trained new colleagues on the PM team.
Project Manager • MIXXIN
三月 2019 - 四月 2020
• Built go-to-market strategies for startups from Asia and the U.S. and coordinated marketing, logistics, and customer service for clients.
• Responsible for creating the campaign site, digital marketing, and Ads strategy. Implemented user research and competitor analysis, launched products on the crowdfunding platform for clients, and raised 25 million.
• Achieved 90% higher revenue than average and increased the conversion rate twice that of other sites.
Skills
- Figma
- Adobe XD
- Firebase
- MySQL
- Google Analytics
- Google Data Studio
- Google Tag Manager
- ClickUp
- Jira
Language Skills
- English — Advanced
- TOEIC 905
- IELTS 6.5
- Chinese — Native