AceKing Group / Rainbow Tech -- Digital Marketing Manager (Japanese market) 2020/12 - 2022/12

• Develop Japanese market digital marketing strategies for a global mobile game app, plan and execute campaigns and promotions based on user behavior and sales data, and set detailed KPIs for performance verification.
  
• Clarify issues using data analysis tools, and ensure that the PDCA cycle is used to improve effectiveness. Achieved annual revenue growth in the Japanese market of 210% and active user growth of 240% in one year.
  
• Manage the company's official website and Twitter, and was in charge of SEO and SNS marketing. Grew website organic traffic by 335% and 300% increase in official Twitter followers (from 2.5K to over 10K+), enhance the brand's reputation in the Japanese market.
  
• Organized a large scale event (combined online and offline) in Tokyo with local Japanese partner, attracting over 1,700 attendees.
  
• As Digital Marketing Manager for the Japanese market, liaised with the product operation team in the UK headquarters, the R&D team in the Taiwan office, and Japanese clients; Be able to work in English, Japanese, and Chinese, and has experience working with teams consisting of cross-cultural members.
  
• Selected as the best performer of the office for the second quarter of 2021.
  

Sonar Digital Marketing -- Digital Marketing Project Manager 2017/07 - 2020/12

• As a project manager for a digital marketing agency, responsible for a total of more than 70 projects. The average annual amount of project management is approximately JPY 35 million. Major clients include major e-commerce sites, FMCG, and B-to-B international trade.
  
• Plan and develop total digital marketing strategies for our clients, and achieve the best results through digital advertising, influencer marketing operation, SEO planning and operation, data analysis to identify issues, and continuous PDCA cycle.
• Responsible for a FMCG client project, plan their annual digital marketing campaign, also including web advertising budget planning and influencer promotion planning. Increased the client's annual online revenues by 203% over last year and annual total revenues by 62%.
  
• Responsible for a SEO project for Rakuten Market Taiwan. After the project, more than 250 keywords appeared on Google search top page and organic traffic increased by about 15%.
• Promoted to Department Manager in May 2019 due to excellent project management performance and responsible for managing 6 project managers. 
  

AmazingTalker -- Digital Marketing Manager 2016/10 - 2017/06

• Developed marketing strategy for a startup online language tutor matching platform and executed user research, campaign planning, and online advertising to acquire early adopters. Achieved significant revenue growth by validating data and optimizing marketing effectiveness.
  
• Managed external marketing in conjunction with the brand's owned media (official blog, Facebook, Instagram) and influencer marketing to increase brand awareness and overall effectiveness of marketing campaigns.
  
• Planning and implementation of more than 10 marketing activities to bring new users to produce consumption, quarter revenue from JPY600K to JPY 5 million. 
• Using Facebook AD/Google Adwords for marketing campaigns, testing and optimizing, resulted in a 15X ROI.
• Organizing the community activities to implement advertising to obtain registered users, reduce the 73% of the cost per action.
• Collaborating with partners for content marketing strategy planning, result in monthly traffic from 15000+ to 120000+.

LES CONNECTION INTERNATIONAL -- Digital Marketing Specialist 2015/11 - 2016/08

• Responsible for directing the official website project of a B2B shoe materials international trading company. Planning and operation of Digital Ads such as Google AdWords to acquire leads(potential clients). Also made a significant contribution to reducing the cost of acquiring leads.
  
• Completed a project to build an official website with SEO friendly function.
• Increased inquiries per month by more than 100 through Google AdWords.
  

EVA AIR--Cabin Crew Administration HR executive, Taoyuan, Taiwan  2014/03 - 2015/10

NATIONAL CHENGCHI UNIVERSITY, Taipei, Taiwan  2007/09 - 2012/06 

Cultivating a good logical thinking and ability to solve the problem.