Product Management 

Cross-function communication skills, Scrum Management , Lean Thinking , Growth Hacking

Business Management

Profit & Loss (P&L) management,

Market survey (new market evaluation),

Product & Market Matrix. 

Marketing Management

SEO, Content Marketing & editing , Social Media Marketing, A/B Testing

Whoscall Business Unit Head                                                                                                Jan. 2022 – Present

Whoscall Business Unit, Gogolook Inc.                                                                                                                                              Taipei, TW

Gogolook is the Trust-Tech company based in Taiwan, uses its huge database and advanced AI technology to provide services in the field of fraud prevention, financial technology, and SaaS risk services. The most famous product of Gogolook is Whoscall, a caller ID which is loved by more than 15M users worldwide, server Taiwan, Thailand, Japan, Malaysia, Philippine, HongKong , Korea and Brazil.

As a BU head, I am in charge of profit and loss, and drive the growth of the BU by establishing growth plans for existing products, effectively manage their life cycle and innovation. Also, I explore and analyze market trends and identify new opportunities in assigned region with global team.

Major Accomplishments: 

• During my two year of this role, the revenue growth rate of Whoscall is 60% (2022, YoY) and 82% (2023 forecast, YoY), with good operational efficiency that margin matins average 68%. The growth rate surpass the record Whoscall had since 2012 has been create, and proven to market its potential as a SaaS company which been asked annual growth rate should meets 40%.
• I lead the business unit with more than 60 members belong global marketing and product team, directly lead 10 product managers to achieve the goal of company according the my strategy 'Dual Path of Product Strategy': 
• Path 1-Mastering Core Strengths, Caller ID & Revenue Growth : In this path, I located 80% of BU's members to improve operational efficiency based on the actual service (Caller ID) and actual business model (ADs & IAP) , this makes Thailand become the No.1 market we server surpass Taiwan. And keep evaluate new market to penerstration such as Philippine, Myanmar and Cambodia. 
• Path 2-Diversifying Reach New Channels and Addressing Scams : In this path, I located 20% of BU's member to evolve Whoscall from Caller-ID become a Communication Anti-Fraud App to sustain the feature's growth, initiatives like launching WhatsApp caller ID and the URL Scanner for scam detection have resonated well with our users, attracting a younger demographic. 

Lead Product Manager                                                                                                      Nov. 2020 – Feb. 2022

Whoscall Business Unit, Gogolook Inc.                                                                                                                                             Taipei, TW

As Lead Product Manager, I was responsible for Whoscall in-app purchases product (IAP, subscription model), server market includes Taiwan, Thailand, Japan and Brazil, through the marketing funnel, product optimization, business analytics, price & plan adjustment to achieve the business goal.

Major Accomplishments:

• The revenue contributed from IAP increased 97% year-on-year, making subscription revenue equal to Whoscall ADs (which was the only revenue source before I joined), enabling 2 sustain revenue growth in Whoscall and was the key for company to IPO.

• The subscribers in Whoscall 's  life timevalue increase 2 times during my optimization, through product optimization and price & plan adjustment, means 3 % of subscribers can contribute equal revenue compare with 97% of free users.

• Launch new feature 'Smart SMS Assistant' for subscribers which allow them can easily manage SMS and scan the fraud content or URL before read or click it. This feature blocked more than 52M scam on SMS in 2021, showed Whoscall has the ability to protect users from SMS scams which was grow fast during Covid-19.

Digital Product Development, Manager                                                                            Nov. 2018 – Oct. 2020

Digital Product Development Center, CommonWealth Magazine Group                                                                                             Taipei, TW

CommonWealth Magazine (天下雜誌) is one of the biggest of media group in Taiwan, and also the first one to launch digital subscription and import the digital transformation.  As the product leaders I participated transformation and lead digital products strategy, including 7 websites and 3 Apps from B2C to B2B digital products.

Major Accomplishments:

• Organized a new department "Digital Product Development Center", and lead 7 team members to turn abstract business and customer problems into products that deliver clear and measurable value. Define the feature of digital products include 7 website (more then 15 millions per month), subscription service (more then 30,000 digital subscribers) , 3 Apps (more then 400,000 downloads). 
• Obtained US$200,000+ funding from Asia-Pacific Google News Initiative Innovation Challenge, will used to develop sustainable business models and data infrastructure foundation.
• Contribute 2 cooperations with Taiwan AI Academy to personalise the consumer experience, drive recommendations systems and content tag systems.

Digital Operation Manager                                                                                                                                 Feb 2016 – Nov 2018 

Major Accomplishments:

• Collaborated with content, engineering and data team, built subscription service in CW group - a first mover on metered paywall subscription offering, and accumulated more than 10,000 subscribers in one year.

• Leveraging web-based analytics tools (Google Analytics, CrazyEgg, ChartBeat, Facebook, etc.) to determine effectiveness and help make decisions. 

Major Accomplishments:

• Lead a team to redesign CW's website for better mobile user experience. After revision, homepage stay time increased by 63%, traffic from mobile search increased by 200% and new member increased by 107% in one year

• Grow 20,000,000 views in 45 days on campaign "The New 'Good Cuisine' Movement", curated daily updates content to attract 200+  primary schools' students to join this movement.

• 2019 Hacks/Hackers Taipei "Digital Product Management and Collaboration in Media" 
• 2018 CommonWealth Magazine Group Digital Campus "Website Data Analysis:Start from Impact Mapping" 
• 2018 CommonWealth Magazine Group "The Future of Traffic: Technology Innovation, Changes in the way Readers Receive News" 
• 2018 Becker-Founder shared "Media subscription Model and Digital Transformation" 
• 2017 Hacks/Hackers Taipei "Agile Experiment of Media Subscription Model"

• CommonWealth Magazine Group Excellent employees in 2017, 2016, 2013
  
• 2013 Asian Multimedia Publishing Awards (APA) – Award for Excellence "The Cross-strait Post-90 Generation"
  
• 2012 Asian Multimedia Publishing Awards (APA)  – Award for Excellence  "The Path of Nation"
• 2012 Society of Publishers in Asia (SOPA), Excellence in Multimedia News Presentation – Award for Excellence "The Path of Nation"

National Chengchi University, Taipei, TW                                                                                                                       Sep 2006 - Jun 2010 

Journalism and Multimedia