Manager - Programmatic • Publicis Groupe

April 2022 - Present

*Advertising Account Management

*End to End Campaign Manager

*Quality Analysis of Programmatic Campaigns before taking it live

*Pre Mid Post Campaign Optimizations

*Campaign Performance Monitoring

*Reporting and spend improvisation strategies

*Works on multiple DSPs: DV360, CM360, Teads, Tradedesk, Google AdWords  

Senior Digital Marketing Specialist • Google

May 2020 - April 2022

*Handling Premium DV360 Accounts and delivering efficient client side technology solutions focused on Realtime bidding Programmatic Advertising.
*Working directly with Agencies and Advertisers & Account Managers. Work closely with the technical team to monitor campaigns delivery and do suggest improvement ideas in the process for improved efficiency of product.
Real time bidding strategies, campaign management, and technical assistance. Working closely with entire NA, EMEA and APAC Clients, using DoubleClick Bid Manager and DoubleClick Campaign Manager to manage their Campaigns.
*Reviews and analyze the quality of the Ad campaigns. Analyzing spend pattern and performance trends, and suggesting optimal solutions (Bids, Budgets, Pacing, Targeting, View ability) to ensure smooth delivery of the campaigns.
*Troubleshooting requests from Agency partners related to Insertion Orders, Line Items, and Creatives based on client’s requirement. Troubleshooting issues related to serving of different Ad formats which include banner, Rich Media, Video and Mobile Ads.
*Dealing with DV360 & CM360 || DV360 & 3rd Party discrepancies (impressions, clicks, conversions & billing). *Analyzing a campaign based on the reporting (Inventory Availability Report, General Reports, Billing Reports, Audience Performance Reports).

Senior Digital Marketing Specialist • Accenture

April 2019 - May 2020

1 Year 2 months

*Providing realtime support to DV360 client and helping in managing their advertising campaigns, account, reports.
*Sharing Optimization techniques to reach performance Goals.
*Campaign's pre & post planning and reach forecast data
*Providing Brand lift features which will enhance the Brand exposure and awareness. 

Selling Partner Senior Associate • Amazon

Nov 2015- Dec 2018

3 Year 2 months

*Handling all kind of queries of Amazon sellers which are part of the Amazon selling business(B2B).
*Providing Realtime queries related to Amazon selling Accounts, business reports, product Catalogs and Amazon Search Engine Optimization.
*Help Sellers registering their brand, improvise sales and how a product's catalog can be optimized on Amazon or search engine platforms to drive conversions.
*Assisting them with how to manage their inventory and run a sales campaign to meet desired goals.