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Quality manager @HIDROSTROITEL PA EOOD2006 ~ 2009
・
Java developer
Within one year
Manager JunMarch 2009 Samokov, Bulgaria Collection and processing of sources RSS. Development WEB system for send web content and working with API on different web applications like: Facebook, Twitter, Google, Plurk, Instagram etc. Education MTM Collegue, Bachelor’s Degree, entrepreneurship & marketing, 2015 ~ 2018 Software University, Non-Degree Program (e.g. Coursera certificate), Java & C# & JavaScript & OOP & Algorithms & Design Patterns & undefined, 2014 ~ 2017 Secondary special education - Electrical equipment of enterprises, 2002 ~ 2007 Personal skills Troubleshooting Leadership Time management Experience with problems Problem solving Multitasking Communication Team worker Customer training Technical thinking Analytical thinking Client facing skills
Part-time / Interested in working remotely
More than 15 years
MTM Collegue
・
entrepreneurship, marketing
Sr. QA Engineer @Luxoft2023 ~ Present
・
Manager/Senior Associate
Within one year
Employed
Full-time / Interested in working remotely
10-15 years
Adi Sankara Institute of Engineering and Technology
・
Electronics and Communication
Principal @Cascade Data Labs2016 ~ 2022
・
Director Data
Within two months
Emily Ledoux Delivery Principal Seasoned Delivery Principal in the Data Practice. Focused on designing robust, scalable data ecosystems in the cloud to feed insights and data visualizations. Well-rounded consultant with experience spanning sales, recruiting, and delivery. Proven Delivery & Client Lead. Portland, OR, USA https://www.linkedin.com/in/emily-ledoux/ Work Experience JanuaryPresent Principal Data Architect Kin + Carta Delivery or Client Lead for over 25 resources, including direct reports, delivery oversight, hours tracking, QBRs, onboarding management, budget ownership and related responsibilities. Cloud Architect, designing Azure and
Employed
・
Open to opportunities
Full-time / Interested in working remotely
6-10 years
University of Pennsylvania
・
Economics
Senior Product Manager @awoo 阿物科技2021 ~ Present
・
資深產品經理 Senior Product Manager
Within one month
Inc.今網智慧科技股份有限公司 AugJ 2019 Product and feature design. Co-work with product managers to deliver the best UX designs. Design and conduct user research, both quantitative and qualitative. Data analysis of a B2C product, and made reports regularly to suggest iterations. EducationNational Yunlin University of Science and Technology Creative Design Skills User Experience User testing Web/app usability Design Methods Product Competitor analysis Business and market research Product design and management Collaboration Cross-functional teams communication Client-facing departments collabor...
Employed
・
Open to opportunities
Full-time / Remote Only
4-6 years
國立雲林科技大學
・
創意生活設計系
Past
AVP @INDwealth.in2019 ~ 2021
・
Researcher
Within six months
L2, and Infra Apply strong analytical skills to assess and synthesise trends by extracting insights from diverse data sources, including internal databases and public blockchain data. Consistently demonstrate meticulous attention to detail while evaluating market dynamics and project specifics. Function as a valuable member of various Research and Client facing teams and collaborating with fellow analysts and cross-functional teams, including Data Analytics and Marketing. O pen to learning new technologies and and absorb information from the market and my peers. Skills Proficient on crypto research platforms like Arkham, DefiLlama, Messari Valuation Frameworks and Analysis Analyzing
Unemployed
Full-time / Interested in working remotely
6-10 years
BLB Institute Of Financial Markets
・
Financial Planning & Wealth Manegement
Offline
Offline
Senior Web Manager @Colart2017 ~ 2018
・
Senior Digital Manager / Data Scientist
Within three months
Patxi Gadanon I am a bilingual senior Digital Marketing Manager with more than 20 years’ international experience in digital marketing in B2B and B2C companies in the UK and Spain. I am looking for a challenging senior role in digital marketing ,data analysis or growth hacking helping companies grow their reach and revenue using data to drive strategic decisions. My key skills are strong motivation, initiative and creativity in solving problems arising from busy client-facing environments. I am customer-focused, a good team player and an empathetic and understanding leader. Pamplona, Spain patxigad@gmail
Full-time / Interested in working remotely
More than 15 years
OBS Business School, University of Barcelona
・
Community ManagementFull-time / Interested in working remotely
More than 15 years
Sturm College of Law
・
LawSenior Account Executive @MARSH LTD.,TAIWAN BRANCH. 2021 ~ Present
・
Senior Account Executive
More than one year
Employed
Full-time / Interested in working remotely
6-10 years
Ming Chuan University
・
Master of Business Administration M.B.A. Risk Management and InsuranceThe Most Lightweight and Effective Recruiting Plan
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Definition of Reputation Credits
Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
Professional Background
Current status
Job Search Progress
Professions
Data Scientist
Fields of Employment
Advertising
Work experience
More than 15 years
Management
Skills
Languages
Spanish
・
Native or Bilingual
English
・
Professional
Job search preferences
Positions
Senior Digital Manager / Data Scientist
Job types
Full-time
Locations
London, UK
Remote
Interested in working remotely
Freelance
Educations
School
OBS Business School, University of Barcelona
Major
Community Management
Patxi Gadanon
I am a bilingual senior Digital Marketing Manager with more than 20 years’ international experience in digital marketing in B2B and B2C companies in the UK and Spain. I am looking for a challenging senior role in digital marketing ,data analysis or growth hacking helping companies grow their reach and revenue using data to drive strategic decisions. My key skills are strong motivation, initiative and creativity in solving problems arising from busy client-facing environments. I am customer-focused, a good team player and an empathetic and understanding leader.
644491147
Pamplona, Spain
[email protected]
Experience
B2B Marketing Manager at Mondy by Pearson for Business, Mar 2023 - to date
- Developing and executing the B2B marketing strategy and programs (internal/external branding, lead generation, advertising, events, digital marketing)
- Researching, setting-up and testing lead generation channels and strategies to select the best options for scaling
- Collaborating with the B2B sales, design, B2C marketing, and development teams in driving new B2B marketing activities
- Identifying and targeting relevant businesses and organizations from various industries in order to drive sales leads, ABM campaigns
- Managing end-to-end marketing programs including paid advertising, SEO/SEM, landing pages creation, email marketing campaigns, social, lead nurturing, channel marketing and analytics
- Leading and ensuring the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating with content, creative, sales and broader organization
- Performing industry and competitive analysis to inform the sales process and help positioning and messaging
- Performing ongoing tracking and reporting on B2B marketing initiatives
Senior Performance Marketing Manager at Fresh Relevance, Apr 2021 - Feb 2023
- Defining, testing and executing acquisition campaigns across paid and owned channels to drive website visitors, conversions and sales pipeline growth.
- Managing, developing and A/B testing our website to provide a user experience that is personalised and optimised for conversions.
- ABM. Establishing target accounts, setting up ad campaigns to reach them, and tracking their success.
- Owning the SEO strategy from a keyword, page optimisation and technical perspective (site health, site speed, mobile optimisation, etc.) to maximise website traffic.
- Owning our paid media budget and performance against targets.
- Running PPC and retargeting campaigns across Google, Bing and LinkedIn, incl. optimising and refining bid management, copywriting and competitor benchmarking.
- Identifying opportunities to expand into channels where we’ve never been before. Collaborating with the wider team to develop optimised user journeys for these campaigns, incl. creative, proposition and landing pages.
- Building and expanding email nurture streams to convert leads into MQLs.
- Reporting on KPIs, incl. in-profile leads, MQLs and opportunities.
- Working closely with sales on handing off campaigns, following up leads and generating sales pipeline.
Senior Web Manager at Colart, Jan 2018 - Apr 2020
- Web strategy to offer great experiences to our visitors. Websites that are easy to find (SEO) and easy to use (UX)
- Web operations, leading a small team to manage 5 brand websites (3 of them with ecommerce). Working with the respective brand teams on content that is relevant for our audiences and with the developers/designers to deliver that content in the best way possible.
- Web optimisation. Implementing an always-on optimisation framework for:
- SEO. Developing keyword researches to help with content production. Monitorisation using MOZ.
- Testing/Personalisation. Creating hypothesis using analytics tools (heatmaps, session recordings, web metrics,...) and constantly challenging the status with clear goals in mind (engagement/conversion)
- Tracking & Tagging. Making sure we have the right tracking in place for campaigns and always-on. Using event tracking to capture all the actions that can help our marketers make better decisions.
- Analytics & Reporting. Creating reports/dashboards that are actionable, understandable and accurate. Using Google Data Studio to show only the KPIs that are relevant for each stakeholder.
- Training & Documenting. Creating how-to guides, clear processes and documentation with a sharing philosophy to upskill the marketing department in digital
EMEAR Digital Marketing Manager at Cisco, Jun 2014 - Jan 2018
- Campaign execution. Supporting marketing and communications, field marketing and global to deploy omni-channel campaigns. From the initial briefs all the way to reporting and insights.
- SEM optimisation. Working with the media agency on planning, execution, analysis and campaigns optimisation (Programmatic Buying, Paid Search, Paid Social).
- Landing Page Optimisation. Creating a global optimisation program to engrave the testing culture in everything we produce for digital.
ACHV: We doubled the conversion rate of a landing page by testing alternative placements for the web form. We scaled up the project and we have now a new template that includes the key learnings - Optimising cisco.com hand-raisers (chat, contact us, phone). Working closely with development to improve UX, conversions and quality of data.
ACHV: I led a project to update the “request a call back” form across EMEAR. It drove an increase of more than 25% in SQL opportunity (main marketing KPI) - Tagging & Tracking. Making sure that all the campaigns are correctly tagged and tracked. Using Tealium and GTM for tag management and tableau for data visualization and end to end tracking
ACHV: I led a project to update the “request a call back” form across EMEAR - Data Management. Working with the DMP (BlueKai) and other sources of data to get insights and make decisions. Training the different stakeholders on the available dashboards (Tableau)
- I have become the “inbound/digital” subject matter expert in the region. For this reason I am a key contributor for the Intranet (Jive) creating “how-to” guides and sharing best practises across the entire organisation
Product Manager at PayPal, Aug 2013 - Jun 2014 [contract]
- Driving the marketing strategy and propositions delivering the annual marketing plan for the lifecycle of the PayPal Access Card based on segmentation plans. Three main goals Acquisition / Activation / Adoption.
ACHV: Successful acquisition campaign (email/banner using Eloqua) driving 10K new card holders - Campaign management from briefing creative and copy through to production and implementation working with internal campaign management team and external agencies.
ACHV: Managing effectively different agencies working on the same campaign - Report on and maintain good understanding of campaign/product performance and make recommendations to improve.
ACHV: New email templates based on testing and performance analysis. Producing MI report with key insight and trend analysis
Marketing Manager at Analytics SEO (aka Authoritas), Sep 2012 - Aug 2013
- Inbound marketing, lead generation. Generating leads using different channels (PPC, Search, Affiliates, Content Mkt,...) ACHV: I increased the number of leads (500% Increase) by optimising the signup form (removing required fields like cc details)
- Affiliate Management. Expanding and managing our affiliate programme. Dealing with the day to day inquiries and attend their needs.
ACHV: 20% increase in the number of affiliates and 50% increase in the traffic generated by them - PPC Management. Managing Google Adwords. Multiple locations and campaigns (FR/USA/UK). Retargeting website visitors. Banner advertisement.
ACHV: I reduced the CPC by 50% by creating specific landing pages for different audiences (SEOs, Digital Agencies, eCommerce companies)
For a full list of jobs please visit my Linkedin profile
Skills
Data & Analytics
- Business data: Apollo, Cognism, Bombora, G2, Clearbit
- Data Visualization: Looker Studio, Tableau.
- Analytics Suites: Google Analytics, Adobe Analytics, Clarity
- SEO Platforms: SEO Moz, AHREFS, SEM Rush, Google Search Console
Tracking & Testing
- A/B/n Testing: Optimizely, Adobe Target Premium, VWO
- Personalisation: Adobe Target, VWO
- Tracking / Tag Management: Google Tag Manager and Tealium
- Visitor identification: Clearbit, Lead Forensics, DealFront
CRM & Automation
- CRM systems: Hubspot, Pipedrive, Salesforce
- Automation: Hubspot, Eloqua, Apollo
- Dux-Soup, LinkedIn automation
AI Tools
- ChatGPT
- Writesonic
CMS
- Managing public facing websites running on WordPress, Magento, TradeIT, Ektron, Adobe Web Experiences, Sharepoint,...
- Designing, creating and maintaining internal sites on Jive, SharePoint, Confluence
- Developing landing pages with Unbounce
Ad Platforms
- Google Ads
- LinkedIn Ads
- YouTube Ads
- Bing Ads
- Gartner
IBM Data Science Professional Certificate
Data Science and its Methodology, became familiar and used a variety of data science tools, learned Python and SQL, performed Data Visualization and Analysis, and created Machine Learning models.
Education
- Postgraduate: Community Management (online) OBS Business School, University of Barcelona, Dec 2010
- BS Marketing, University of Navarra, Spain 1997
Languages
- Spanish, mother tongue
- English, fluent
Hobbies & Interests
- Sports: I enjoy sports particularly basketball - 20 years amateur team member
- Documentaries: I love discovering things I didn't know. I feel there are so many things I didn't know about that add new points of view and perspectives we can benefit from.
Patxi Gadanon
I am a bilingual senior Digital Marketing Manager with more than 20 years’ international experience in digital marketing in B2B and B2C companies in the UK and Spain. I am looking for a challenging senior role in digital marketing ,data analysis or growth hacking helping companies grow their reach and revenue using data to drive strategic decisions. My key skills are strong motivation, initiative and creativity in solving problems arising from busy client-facing environments. I am customer-focused, a good team player and an empathetic and understanding leader.
644491147
Pamplona, Spain
[email protected]
Experience
B2B Marketing Manager at Mondy by Pearson for Business, Mar 2023 - to date
- Developing and executing the B2B marketing strategy and programs (internal/external branding, lead generation, advertising, events, digital marketing)
- Researching, setting-up and testing lead generation channels and strategies to select the best options for scaling
- Collaborating with the B2B sales, design, B2C marketing, and development teams in driving new B2B marketing activities
- Identifying and targeting relevant businesses and organizations from various industries in order to drive sales leads, ABM campaigns
- Managing end-to-end marketing programs including paid advertising, SEO/SEM, landing pages creation, email marketing campaigns, social, lead nurturing, channel marketing and analytics
- Leading and ensuring the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating with content, creative, sales and broader organization
- Performing industry and competitive analysis to inform the sales process and help positioning and messaging
- Performing ongoing tracking and reporting on B2B marketing initiatives
Senior Performance Marketing Manager at Fresh Relevance, Apr 2021 - Feb 2023
- Defining, testing and executing acquisition campaigns across paid and owned channels to drive website visitors, conversions and sales pipeline growth.
- Managing, developing and A/B testing our website to provide a user experience that is personalised and optimised for conversions.
- ABM. Establishing target accounts, setting up ad campaigns to reach them, and tracking their success.
- Owning the SEO strategy from a keyword, page optimisation and technical perspective (site health, site speed, mobile optimisation, etc.) to maximise website traffic.
- Owning our paid media budget and performance against targets.
- Running PPC and retargeting campaigns across Google, Bing and LinkedIn, incl. optimising and refining bid management, copywriting and competitor benchmarking.
- Identifying opportunities to expand into channels where we’ve never been before. Collaborating with the wider team to develop optimised user journeys for these campaigns, incl. creative, proposition and landing pages.
- Building and expanding email nurture streams to convert leads into MQLs.
- Reporting on KPIs, incl. in-profile leads, MQLs and opportunities.
- Working closely with sales on handing off campaigns, following up leads and generating sales pipeline.
Senior Web Manager at Colart, Jan 2018 - Apr 2020
- Web strategy to offer great experiences to our visitors. Websites that are easy to find (SEO) and easy to use (UX)
- Web operations, leading a small team to manage 5 brand websites (3 of them with ecommerce). Working with the respective brand teams on content that is relevant for our audiences and with the developers/designers to deliver that content in the best way possible.
- Web optimisation. Implementing an always-on optimisation framework for:
- SEO. Developing keyword researches to help with content production. Monitorisation using MOZ.
- Testing/Personalisation. Creating hypothesis using analytics tools (heatmaps, session recordings, web metrics,...) and constantly challenging the status with clear goals in mind (engagement/conversion)
- Tracking & Tagging. Making sure we have the right tracking in place for campaigns and always-on. Using event tracking to capture all the actions that can help our marketers make better decisions.
- Analytics & Reporting. Creating reports/dashboards that are actionable, understandable and accurate. Using Google Data Studio to show only the KPIs that are relevant for each stakeholder.
- Training & Documenting. Creating how-to guides, clear processes and documentation with a sharing philosophy to upskill the marketing department in digital
EMEAR Digital Marketing Manager at Cisco, Jun 2014 - Jan 2018
- Campaign execution. Supporting marketing and communications, field marketing and global to deploy omni-channel campaigns. From the initial briefs all the way to reporting and insights.
- SEM optimisation. Working with the media agency on planning, execution, analysis and campaigns optimisation (Programmatic Buying, Paid Search, Paid Social).
- Landing Page Optimisation. Creating a global optimisation program to engrave the testing culture in everything we produce for digital.
ACHV: We doubled the conversion rate of a landing page by testing alternative placements for the web form. We scaled up the project and we have now a new template that includes the key learnings - Optimising cisco.com hand-raisers (chat, contact us, phone). Working closely with development to improve UX, conversions and quality of data.
ACHV: I led a project to update the “request a call back” form across EMEAR. It drove an increase of more than 25% in SQL opportunity (main marketing KPI) - Tagging & Tracking. Making sure that all the campaigns are correctly tagged and tracked. Using Tealium and GTM for tag management and tableau for data visualization and end to end tracking
ACHV: I led a project to update the “request a call back” form across EMEAR - Data Management. Working with the DMP (BlueKai) and other sources of data to get insights and make decisions. Training the different stakeholders on the available dashboards (Tableau)
- I have become the “inbound/digital” subject matter expert in the region. For this reason I am a key contributor for the Intranet (Jive) creating “how-to” guides and sharing best practises across the entire organisation
Product Manager at PayPal, Aug 2013 - Jun 2014 [contract]
- Driving the marketing strategy and propositions delivering the annual marketing plan for the lifecycle of the PayPal Access Card based on segmentation plans. Three main goals Acquisition / Activation / Adoption.
ACHV: Successful acquisition campaign (email/banner using Eloqua) driving 10K new card holders - Campaign management from briefing creative and copy through to production and implementation working with internal campaign management team and external agencies.
ACHV: Managing effectively different agencies working on the same campaign - Report on and maintain good understanding of campaign/product performance and make recommendations to improve.
ACHV: New email templates based on testing and performance analysis. Producing MI report with key insight and trend analysis
Marketing Manager at Analytics SEO (aka Authoritas), Sep 2012 - Aug 2013
- Inbound marketing, lead generation. Generating leads using different channels (PPC, Search, Affiliates, Content Mkt,...) ACHV: I increased the number of leads (500% Increase) by optimising the signup form (removing required fields like cc details)
- Affiliate Management. Expanding and managing our affiliate programme. Dealing with the day to day inquiries and attend their needs.
ACHV: 20% increase in the number of affiliates and 50% increase in the traffic generated by them - PPC Management. Managing Google Adwords. Multiple locations and campaigns (FR/USA/UK). Retargeting website visitors. Banner advertisement.
ACHV: I reduced the CPC by 50% by creating specific landing pages for different audiences (SEOs, Digital Agencies, eCommerce companies)
For a full list of jobs please visit my Linkedin profile
Skills
Data & Analytics
- Business data: Apollo, Cognism, Bombora, G2, Clearbit
- Data Visualization: Looker Studio, Tableau.
- Analytics Suites: Google Analytics, Adobe Analytics, Clarity
- SEO Platforms: SEO Moz, AHREFS, SEM Rush, Google Search Console
Tracking & Testing
- A/B/n Testing: Optimizely, Adobe Target Premium, VWO
- Personalisation: Adobe Target, VWO
- Tracking / Tag Management: Google Tag Manager and Tealium
- Visitor identification: Clearbit, Lead Forensics, DealFront
CRM & Automation
- CRM systems: Hubspot, Pipedrive, Salesforce
- Automation: Hubspot, Eloqua, Apollo
- Dux-Soup, LinkedIn automation
AI Tools
- ChatGPT
- Writesonic
CMS
- Managing public facing websites running on WordPress, Magento, TradeIT, Ektron, Adobe Web Experiences, Sharepoint,...
- Designing, creating and maintaining internal sites on Jive, SharePoint, Confluence
- Developing landing pages with Unbounce
Ad Platforms
- Google Ads
- LinkedIn Ads
- YouTube Ads
- Bing Ads
- Gartner
IBM Data Science Professional Certificate
Data Science and its Methodology, became familiar and used a variety of data science tools, learned Python and SQL, performed Data Visualization and Analysis, and created Machine Learning models.
Education
- Postgraduate: Community Management (online) OBS Business School, University of Barcelona, Dec 2010
- BS Marketing, University of Navarra, Spain 1997
Languages
- Spanish, mother tongue
- English, fluent
Hobbies & Interests
- Sports: I enjoy sports particularly basketball - 20 years amateur team member
- Documentaries: I love discovering things I didn't know. I feel there are so many things I didn't know about that add new points of view and perspectives we can benefit from.