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casino-a-place-where-individuals-can-grow-rich-at-the-click-of-a-mouse appreciates our loyal customers and works hard to bring them an exceptional gaming experience. The foundation of our programme is the accumulation of points via games. These points may be exchanged for special bonuses, personalised offers, and invitations to VIP-only events, among other advantages. Every game you play should provide you delight and get you closer to amazing prizes since we believe in acknowledging and thanking your ongoing patronage. Software and Game Developers On the market We take great pride in
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Founder @Getahead Ltd.2023 ~ Present
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Within one month
Vsy Chen (CHEN, CHIEN-YU) Chief Marketing Officer with 19 years of experience in digital marketing and website design. Serving clients in both the government and corporate sectors. Dedicated in leading marketing professionals to meet goals. Skilled at organising complex tasks into processes to make them easy to implement for all team members. Taichung City, Taiwan / [email protected] Work Experience Getahead Ltd. • Apr 2023 ~ Present Founder & CEO ・ Apr 2023 ~ Present Getahead revolutionizes English education by merging technology with deep marketing insights, focusing on personalised, student-centric learning
Employed
・
Open to opportunities
Full-time / Remote Only
6-10 years
National Taichung University of Science and Technology
・
International BusinessFull-time / Interested in working remotely
4-6 years
Queen Mary University of London
・
Master of Critical Care with Merit
Past
iOS Engineer @Roposo2019 ~ 2019
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Senior iOS Engineer
Within six months
It led to improved user experience as reported by the customer relations team after getting feedback from the usersNew Delhi, India iOS Engineer Myntra Jabong Single-handedly worked on creating a reusable system for user tracking , it helped product and design to better understand user behaviour so they can introduce personalised features and suggestions . It improved the conversion rate and also reduced the costs as we no longer needed third-party services for the same. Introduced the idea of trying out apparel using augmented reality before buying the product, to help users try the products virtually. It
Unemployed
Full-time / Interested in working remotely
4-6 years
Delhi College of Engineering
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Computer Software Engineering
Offline
Offline
Senior Web Manager @Colart2017 ~ 2018
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Senior Digital Manager / Data Scientist
Within three months
on B2B marketing initiatives Senior Performance Marketing Manager at Fresh Relevance , AprFeb 2023 Defining, testing and executing acquisition campaigns across paid and owned channels to drive website visitors, conversions and sales pipeline growth. Managing, developing and A/B testing our website to provide a user experience that is personalised and optimised for conversions. ABM. Establishing target accounts, setting up ad campaigns to reach them, and tracking their success. Owning the SEO strategy from a keyword, page optimisation and technical perspective (site health, site speed, mobile optimisation, etc.) to maximise website traffic. Owning our
Full-time / Interested in working remotely
More than 15 years
OBS Business School, University of Barcelona
・
Community ManagementAnalyst programmer @Bonntech Business Solutions2015 ~ Present
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Analyst programmer
More than one year
Full-time / Interested in working remotely
4-6 years
The University of Melbourne
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Master of Information SystemsFull-time / Interested in working remotely
4-6 years
Freelance Consultant @Techsols Enterprise2006 ~ Present
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JavaScript Developer
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7 years in HTML, HTML5, CSS, CSS3, Javascript, PHP, Vue.js, Node.js and AWS. - Provided consultation to clients who require advise on hardware and software support and recommendation. iflix, Software Engineer, Jul 2016 ~ OctMember of eclectic tech streams (Payments, Automation, Expansion/Partner and now Personalisation) credited with integrating front-end and back-end logic to cater for the Video-On-Demand product. Developing new logic and maintaining current software infrastructure that houses the product using various technology stacks such as Amazon Web Services, Javascript ES6, NodeJS, RiotJS, Redux, Continuous Integration etc. - Managed
Full-time / Interested in working remotely
4-6 years
Oxford Brookes University
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Computer Science
Social Media Freelancer
More than one year
quality of life begins with the quality of nutrition that sustains it. Soulmatefood was founded in 2008 by entrepreneur and best-selling health author Christian Coates, and was an early market entrant and pioneer. Tried and tested software-driven processes and systems enable production of accurate, restaurant quality personalised nutrition at scale. Social Media Marketing Social Media Marketing Strategy Digital Marketing Strategy Website optimization Re-targeting ads to customers Initiate Paid Social activities Budget Management Content Marketing Lead Generation Pay-per-click advertising Reporting Manage Agencies Manage and brief in creative Set up blog Blog management Email
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Célia I worked in the Philippines for 4 years in 2014, moved to Taiwan to work and live in 2018, and have half a year of study experience in the United States inBecause I am very tolerant of diversity and people, I have a high independent life and integration, and my personality is cheerful and optimistic. I like new ideas and new things. I love food and travel, coffee. I enjoy life and I am also a health enthusiast. I have pets and plants at home, and I love nature. For the company, I like
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Definition of Reputation Credits
Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
Professional Background
Current status
Job Search Progress
Professions
Data Scientist
Fields of Employment
Advertising
Work experience
More than 15 years
Management
Skills
Languages
Spanish
・
Native or Bilingual
English
・
Professional
Job search preferences
Positions
Senior Digital Manager / Data Scientist
Job types
Full-time
Locations
London, UK
Remote
Interested in working remotely
Freelance
Educations
School
OBS Business School, University of Barcelona
Major
Community Management
Patxi Gadanon
I am a bilingual senior Digital Marketing Manager with more than 20 years’ international experience in digital marketing in B2B and B2C companies in the UK and Spain. I am looking for a challenging senior role in digital marketing ,data analysis or growth hacking helping companies grow their reach and revenue using data to drive strategic decisions. My key skills are strong motivation, initiative and creativity in solving problems arising from busy client-facing environments. I am customer-focused, a good team player and an empathetic and understanding leader.
644491147
Pamplona, Spain
[email protected]
Experience
B2B Marketing Manager at Mondy by Pearson for Business, Mar 2023 - to date
- Developing and executing the B2B marketing strategy and programs (internal/external branding, lead generation, advertising, events, digital marketing)
- Researching, setting-up and testing lead generation channels and strategies to select the best options for scaling
- Collaborating with the B2B sales, design, B2C marketing, and development teams in driving new B2B marketing activities
- Identifying and targeting relevant businesses and organizations from various industries in order to drive sales leads, ABM campaigns
- Managing end-to-end marketing programs including paid advertising, SEO/SEM, landing pages creation, email marketing campaigns, social, lead nurturing, channel marketing and analytics
- Leading and ensuring the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating with content, creative, sales and broader organization
- Performing industry and competitive analysis to inform the sales process and help positioning and messaging
- Performing ongoing tracking and reporting on B2B marketing initiatives
Senior Performance Marketing Manager at Fresh Relevance, Apr 2021 - Feb 2023
- Defining, testing and executing acquisition campaigns across paid and owned channels to drive website visitors, conversions and sales pipeline growth.
- Managing, developing and A/B testing our website to provide a user experience that is personalised and optimised for conversions.
- ABM. Establishing target accounts, setting up ad campaigns to reach them, and tracking their success.
- Owning the SEO strategy from a keyword, page optimisation and technical perspective (site health, site speed, mobile optimisation, etc.) to maximise website traffic.
- Owning our paid media budget and performance against targets.
- Running PPC and retargeting campaigns across Google, Bing and LinkedIn, incl. optimising and refining bid management, copywriting and competitor benchmarking.
- Identifying opportunities to expand into channels where we’ve never been before. Collaborating with the wider team to develop optimised user journeys for these campaigns, incl. creative, proposition and landing pages.
- Building and expanding email nurture streams to convert leads into MQLs.
- Reporting on KPIs, incl. in-profile leads, MQLs and opportunities.
- Working closely with sales on handing off campaigns, following up leads and generating sales pipeline.
Senior Web Manager at Colart, Jan 2018 - Apr 2020
- Web strategy to offer great experiences to our visitors. Websites that are easy to find (SEO) and easy to use (UX)
- Web operations, leading a small team to manage 5 brand websites (3 of them with ecommerce). Working with the respective brand teams on content that is relevant for our audiences and with the developers/designers to deliver that content in the best way possible.
- Web optimisation. Implementing an always-on optimisation framework for:
- SEO. Developing keyword researches to help with content production. Monitorisation using MOZ.
- Testing/Personalisation. Creating hypothesis using analytics tools (heatmaps, session recordings, web metrics,...) and constantly challenging the status with clear goals in mind (engagement/conversion)
- Tracking & Tagging. Making sure we have the right tracking in place for campaigns and always-on. Using event tracking to capture all the actions that can help our marketers make better decisions.
- Analytics & Reporting. Creating reports/dashboards that are actionable, understandable and accurate. Using Google Data Studio to show only the KPIs that are relevant for each stakeholder.
- Training & Documenting. Creating how-to guides, clear processes and documentation with a sharing philosophy to upskill the marketing department in digital
EMEAR Digital Marketing Manager at Cisco, Jun 2014 - Jan 2018
- Campaign execution. Supporting marketing and communications, field marketing and global to deploy omni-channel campaigns. From the initial briefs all the way to reporting and insights.
- SEM optimisation. Working with the media agency on planning, execution, analysis and campaigns optimisation (Programmatic Buying, Paid Search, Paid Social).
- Landing Page Optimisation. Creating a global optimisation program to engrave the testing culture in everything we produce for digital.
ACHV: We doubled the conversion rate of a landing page by testing alternative placements for the web form. We scaled up the project and we have now a new template that includes the key learnings - Optimising cisco.com hand-raisers (chat, contact us, phone). Working closely with development to improve UX, conversions and quality of data.
ACHV: I led a project to update the “request a call back” form across EMEAR. It drove an increase of more than 25% in SQL opportunity (main marketing KPI) - Tagging & Tracking. Making sure that all the campaigns are correctly tagged and tracked. Using Tealium and GTM for tag management and tableau for data visualization and end to end tracking
ACHV: I led a project to update the “request a call back” form across EMEAR - Data Management. Working with the DMP (BlueKai) and other sources of data to get insights and make decisions. Training the different stakeholders on the available dashboards (Tableau)
- I have become the “inbound/digital” subject matter expert in the region. For this reason I am a key contributor for the Intranet (Jive) creating “how-to” guides and sharing best practises across the entire organisation
Product Manager at PayPal, Aug 2013 - Jun 2014 [contract]
- Driving the marketing strategy and propositions delivering the annual marketing plan for the lifecycle of the PayPal Access Card based on segmentation plans. Three main goals Acquisition / Activation / Adoption.
ACHV: Successful acquisition campaign (email/banner using Eloqua) driving 10K new card holders - Campaign management from briefing creative and copy through to production and implementation working with internal campaign management team and external agencies.
ACHV: Managing effectively different agencies working on the same campaign - Report on and maintain good understanding of campaign/product performance and make recommendations to improve.
ACHV: New email templates based on testing and performance analysis. Producing MI report with key insight and trend analysis
Marketing Manager at Analytics SEO (aka Authoritas), Sep 2012 - Aug 2013
- Inbound marketing, lead generation. Generating leads using different channels (PPC, Search, Affiliates, Content Mkt,...) ACHV: I increased the number of leads (500% Increase) by optimising the signup form (removing required fields like cc details)
- Affiliate Management. Expanding and managing our affiliate programme. Dealing with the day to day inquiries and attend their needs.
ACHV: 20% increase in the number of affiliates and 50% increase in the traffic generated by them - PPC Management. Managing Google Adwords. Multiple locations and campaigns (FR/USA/UK). Retargeting website visitors. Banner advertisement.
ACHV: I reduced the CPC by 50% by creating specific landing pages for different audiences (SEOs, Digital Agencies, eCommerce companies)
For a full list of jobs please visit my Linkedin profile
Skills
Data & Analytics
- Business data: Apollo, Cognism, Bombora, G2, Clearbit
- Data Visualization: Looker Studio, Tableau.
- Analytics Suites: Google Analytics, Adobe Analytics, Clarity
- SEO Platforms: SEO Moz, AHREFS, SEM Rush, Google Search Console
Tracking & Testing
- A/B/n Testing: Optimizely, Adobe Target Premium, VWO
- Personalisation: Adobe Target, VWO
- Tracking / Tag Management: Google Tag Manager and Tealium
- Visitor identification: Clearbit, Lead Forensics, DealFront
CRM & Automation
- CRM systems: Hubspot, Pipedrive, Salesforce
- Automation: Hubspot, Eloqua, Apollo
- Dux-Soup, LinkedIn automation
AI Tools
- ChatGPT
- Writesonic
CMS
- Managing public facing websites running on WordPress, Magento, TradeIT, Ektron, Adobe Web Experiences, Sharepoint,...
- Designing, creating and maintaining internal sites on Jive, SharePoint, Confluence
- Developing landing pages with Unbounce
Ad Platforms
- Google Ads
- LinkedIn Ads
- YouTube Ads
- Bing Ads
- Gartner
IBM Data Science Professional Certificate
Data Science and its Methodology, became familiar and used a variety of data science tools, learned Python and SQL, performed Data Visualization and Analysis, and created Machine Learning models.
Education
- Postgraduate: Community Management (online) OBS Business School, University of Barcelona, Dec 2010
- BS Marketing, University of Navarra, Spain 1997
Languages
- Spanish, mother tongue
- English, fluent
Hobbies & Interests
- Sports: I enjoy sports particularly basketball - 20 years amateur team member
- Documentaries: I love discovering things I didn't know. I feel there are so many things I didn't know about that add new points of view and perspectives we can benefit from.
Patxi Gadanon
I am a bilingual senior Digital Marketing Manager with more than 20 years’ international experience in digital marketing in B2B and B2C companies in the UK and Spain. I am looking for a challenging senior role in digital marketing ,data analysis or growth hacking helping companies grow their reach and revenue using data to drive strategic decisions. My key skills are strong motivation, initiative and creativity in solving problems arising from busy client-facing environments. I am customer-focused, a good team player and an empathetic and understanding leader.
644491147
Pamplona, Spain
[email protected]
Experience
B2B Marketing Manager at Mondy by Pearson for Business, Mar 2023 - to date
- Developing and executing the B2B marketing strategy and programs (internal/external branding, lead generation, advertising, events, digital marketing)
- Researching, setting-up and testing lead generation channels and strategies to select the best options for scaling
- Collaborating with the B2B sales, design, B2C marketing, and development teams in driving new B2B marketing activities
- Identifying and targeting relevant businesses and organizations from various industries in order to drive sales leads, ABM campaigns
- Managing end-to-end marketing programs including paid advertising, SEO/SEM, landing pages creation, email marketing campaigns, social, lead nurturing, channel marketing and analytics
- Leading and ensuring the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating with content, creative, sales and broader organization
- Performing industry and competitive analysis to inform the sales process and help positioning and messaging
- Performing ongoing tracking and reporting on B2B marketing initiatives
Senior Performance Marketing Manager at Fresh Relevance, Apr 2021 - Feb 2023
- Defining, testing and executing acquisition campaigns across paid and owned channels to drive website visitors, conversions and sales pipeline growth.
- Managing, developing and A/B testing our website to provide a user experience that is personalised and optimised for conversions.
- ABM. Establishing target accounts, setting up ad campaigns to reach them, and tracking their success.
- Owning the SEO strategy from a keyword, page optimisation and technical perspective (site health, site speed, mobile optimisation, etc.) to maximise website traffic.
- Owning our paid media budget and performance against targets.
- Running PPC and retargeting campaigns across Google, Bing and LinkedIn, incl. optimising and refining bid management, copywriting and competitor benchmarking.
- Identifying opportunities to expand into channels where we’ve never been before. Collaborating with the wider team to develop optimised user journeys for these campaigns, incl. creative, proposition and landing pages.
- Building and expanding email nurture streams to convert leads into MQLs.
- Reporting on KPIs, incl. in-profile leads, MQLs and opportunities.
- Working closely with sales on handing off campaigns, following up leads and generating sales pipeline.
Senior Web Manager at Colart, Jan 2018 - Apr 2020
- Web strategy to offer great experiences to our visitors. Websites that are easy to find (SEO) and easy to use (UX)
- Web operations, leading a small team to manage 5 brand websites (3 of them with ecommerce). Working with the respective brand teams on content that is relevant for our audiences and with the developers/designers to deliver that content in the best way possible.
- Web optimisation. Implementing an always-on optimisation framework for:
- SEO. Developing keyword researches to help with content production. Monitorisation using MOZ.
- Testing/Personalisation. Creating hypothesis using analytics tools (heatmaps, session recordings, web metrics,...) and constantly challenging the status with clear goals in mind (engagement/conversion)
- Tracking & Tagging. Making sure we have the right tracking in place for campaigns and always-on. Using event tracking to capture all the actions that can help our marketers make better decisions.
- Analytics & Reporting. Creating reports/dashboards that are actionable, understandable and accurate. Using Google Data Studio to show only the KPIs that are relevant for each stakeholder.
- Training & Documenting. Creating how-to guides, clear processes and documentation with a sharing philosophy to upskill the marketing department in digital
EMEAR Digital Marketing Manager at Cisco, Jun 2014 - Jan 2018
- Campaign execution. Supporting marketing and communications, field marketing and global to deploy omni-channel campaigns. From the initial briefs all the way to reporting and insights.
- SEM optimisation. Working with the media agency on planning, execution, analysis and campaigns optimisation (Programmatic Buying, Paid Search, Paid Social).
- Landing Page Optimisation. Creating a global optimisation program to engrave the testing culture in everything we produce for digital.
ACHV: We doubled the conversion rate of a landing page by testing alternative placements for the web form. We scaled up the project and we have now a new template that includes the key learnings - Optimising cisco.com hand-raisers (chat, contact us, phone). Working closely with development to improve UX, conversions and quality of data.
ACHV: I led a project to update the “request a call back” form across EMEAR. It drove an increase of more than 25% in SQL opportunity (main marketing KPI) - Tagging & Tracking. Making sure that all the campaigns are correctly tagged and tracked. Using Tealium and GTM for tag management and tableau for data visualization and end to end tracking
ACHV: I led a project to update the “request a call back” form across EMEAR - Data Management. Working with the DMP (BlueKai) and other sources of data to get insights and make decisions. Training the different stakeholders on the available dashboards (Tableau)
- I have become the “inbound/digital” subject matter expert in the region. For this reason I am a key contributor for the Intranet (Jive) creating “how-to” guides and sharing best practises across the entire organisation
Product Manager at PayPal, Aug 2013 - Jun 2014 [contract]
- Driving the marketing strategy and propositions delivering the annual marketing plan for the lifecycle of the PayPal Access Card based on segmentation plans. Three main goals Acquisition / Activation / Adoption.
ACHV: Successful acquisition campaign (email/banner using Eloqua) driving 10K new card holders - Campaign management from briefing creative and copy through to production and implementation working with internal campaign management team and external agencies.
ACHV: Managing effectively different agencies working on the same campaign - Report on and maintain good understanding of campaign/product performance and make recommendations to improve.
ACHV: New email templates based on testing and performance analysis. Producing MI report with key insight and trend analysis
Marketing Manager at Analytics SEO (aka Authoritas), Sep 2012 - Aug 2013
- Inbound marketing, lead generation. Generating leads using different channels (PPC, Search, Affiliates, Content Mkt,...) ACHV: I increased the number of leads (500% Increase) by optimising the signup form (removing required fields like cc details)
- Affiliate Management. Expanding and managing our affiliate programme. Dealing with the day to day inquiries and attend their needs.
ACHV: 20% increase in the number of affiliates and 50% increase in the traffic generated by them - PPC Management. Managing Google Adwords. Multiple locations and campaigns (FR/USA/UK). Retargeting website visitors. Banner advertisement.
ACHV: I reduced the CPC by 50% by creating specific landing pages for different audiences (SEOs, Digital Agencies, eCommerce companies)
For a full list of jobs please visit my Linkedin profile
Skills
Data & Analytics
- Business data: Apollo, Cognism, Bombora, G2, Clearbit
- Data Visualization: Looker Studio, Tableau.
- Analytics Suites: Google Analytics, Adobe Analytics, Clarity
- SEO Platforms: SEO Moz, AHREFS, SEM Rush, Google Search Console
Tracking & Testing
- A/B/n Testing: Optimizely, Adobe Target Premium, VWO
- Personalisation: Adobe Target, VWO
- Tracking / Tag Management: Google Tag Manager and Tealium
- Visitor identification: Clearbit, Lead Forensics, DealFront
CRM & Automation
- CRM systems: Hubspot, Pipedrive, Salesforce
- Automation: Hubspot, Eloqua, Apollo
- Dux-Soup, LinkedIn automation
AI Tools
- ChatGPT
- Writesonic
CMS
- Managing public facing websites running on WordPress, Magento, TradeIT, Ektron, Adobe Web Experiences, Sharepoint,...
- Designing, creating and maintaining internal sites on Jive, SharePoint, Confluence
- Developing landing pages with Unbounce
Ad Platforms
- Google Ads
- LinkedIn Ads
- YouTube Ads
- Bing Ads
- Gartner
IBM Data Science Professional Certificate
Data Science and its Methodology, became familiar and used a variety of data science tools, learned Python and SQL, performed Data Visualization and Analysis, and created Machine Learning models.
Education
- Postgraduate: Community Management (online) OBS Business School, University of Barcelona, Dec 2010
- BS Marketing, University of Navarra, Spain 1997
Languages
- Spanish, mother tongue
- English, fluent
Hobbies & Interests
- Sports: I enjoy sports particularly basketball - 20 years amateur team member
- Documentaries: I love discovering things I didn't know. I feel there are so many things I didn't know about that add new points of view and perspectives we can benefit from.