Club Rainbow (Singapore) | Social Service Agency/Non-profit organisation                                                                             May 2019 – Present

Executive, Community Partnership & Marketing

• Managed social media accounts – Facebook, LinkedIn and Instagram

• Increase community awareness through quality content creation and development

• Managed individual fundraisers and donor engagement (previous portfolio)
  
  

Achievements

1. One-time donors in 2020 increased by 45% from 2019. Total individual donations in 2020 increased by 6% (~$110k).

2. Built-up community followers for LinkedIn page by more than 100% in 2020.

3. Created the first group of ambassadors and executed the first initiative in 2020, raised $10k through an online campaign.

Singapore Management University | Higher Education Institution                                                          January 2015 – December 2015

Institute of Innovation & Entrepreneurship            

Manager, Marketing Analyst                             

• Developed Go-To-Market strategies (online and offline platforms) for startups to acquire customers and expand to the next growth stage.

• Helped startups gain access to large enterprises.

• Promoted the Market Access Programme to help startups expand outside of Singapore.

• Managed Alumni database and activities.
  
  

Achievements

1. Organised the SMU Innovation Fair for 19 Startups who participated as exhibitors and benefitted from it.

2. Created Go-To-Market strategies for 4 start-ups. Homplify, Eventory, LawCanvas, MadeReal.

3. Build partnerships with industry associations. SCCCI, Indian Chamber, International Chamber, ASME.

Reason for Leaving: Due to personal reasons and commitments.

Management Development Institute of Singapore | Private Education Institution                                                        June 2012 – June 2014 
Assistant Manager, Product Marketing and Management            

• Strategic development and execution of marketing and branding campaigns for Post Graduate and Engineering Programmes. 

• Managed marketing budgets and financial review reports for both portfolios.

• Responsible for through-the-line activities such as print advertisements, social and digital media platforms (LinkedIn and Facebook), web updates and monthly / contracted email marketing. 

• Strategic prospecting, lead generation and re-marketing leads using CRM. Working together with inside sales and programme consultants to meet the organisation's overall targets.

• Organised promotional events such as roadshows, corporate functions and exhibitions.
  
  

Achievements

1. Launched and managed postgraduate/undergraduate programmes, successfully commenced pioneer classes.

2. Launched 2 microsites for tracking of respective marketing campaigns.

3. Increased lead generation by 30% through various marketing activities. 
   
   

Reason for Leaving: I was ready to move on to a new challenge but there wasn’t room for growth in the current team.

Schurter (S) Pte Ltd | Electrical and electronic components manufacturer                                                            September 2002 – March 2009 Senior Inside Sales                                

• Team Lead for Greater China (with 2 other team members).

• Strategic Account Coordinator (Alcatel, HP, Foxconn, SCI Sanmina, etc).

• Acquired and maintained new global accounts (Avnet, Arrow, Farnell-Inone, RS Components).

• Prospect potential distributor, handled business developments and negotiations with the use of SAP.

• Organized Sales & Product training for local and global distributors/strategic partners.

• Travelled regionally for business purposes.
  
  

Achievements

1. Promoted to a senior role managing key accounts. 

2. Improved ties with local and overseas distributors as well as strategic partners.
   
   

Reason: Received my degree and utilized my educational background to pursue a marketing role.