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Definition of Reputation Credits
RACHEL VALERIE FERNANDEZ
Led marketing and branding campaigns to launch new initiatives. Built-up awareness and community outreach results show a 45% increase in donations and more than 100% following on LinkedIn for social service agency. Achieved a 30% increase in lead generation using effective through-the-line activities such as print advertisements, social and digital media platforms (LinkedIn and Facebook) and email marketing for private education institutions.
A strategic, innovative and open-minded individual, majoring in Marketing with a can-do spirit, works well with key stakeholders, superiors and colleagues to drive results and performance. Adept to working in multicultural environments with regional exposure, like Taiwan, Hong Kong, Malaysia, Switzerland, and China, including living 6 months in Chengdu to set up a Singapore Representative Office.
Work Experience
Club Rainbow (Singapore) | Social Service Agency/Non-profit organisation May 2019 – Present
Executive, Community Partnership & Marketing
Managed social media accounts – Facebook, LinkedIn and Instagram
Increase community awareness through quality content creation and development
Managed individual fundraisers and donor engagement (previous portfolio)
Achievements
1. One-time donors in 2020 increased by 45% from 2019. Total individual donations in 2020 increased by 6% (~$110k).
2. Built-up community followers for LinkedIn page by more than 100% in 2020.
3. Created the first group of ambassadors and executed the first initiative in 2020, raised $10k through an online campaign.
F&B Event Tabloid January 2017 – April 2017
Contract Sales & Marketing and HR/Administration
Achievements
1. Achieved 100k sales from September 2017 to date for an F&B event tabloid.
2. Onboard and trained new contracted employees.
3. Organised and managed admin operations.
Singapore Management University | Higher Education Institution January 2015 – December 2015
Institute of Innovation & Entrepreneurship
Manager, Marketing Analyst
Developed Go-To-Market strategies (online and offline platforms) for startups to acquire customers and expand to the next growth stage.
Helped startups gain access to large enterprises.
Promoted the Market Access Programme to help startups expand outside of Singapore.
Managed Alumni database and activities.
Achievements
1. Organised the SMU Innovation Fair for 19 Startups who participated as exhibitors and benefitted from it.
2. Created Go-To-Market strategies for 4 start-ups. Homplify, Eventory, LawCanvas, MadeReal.
3. Build partnerships with industry associations. SCCCI, Indian Chamber, International Chamber, ASME.
Reason for Leaving: Due to personal reasons and commitments.
Management Development Institute of Singapore | Private Education Institution June 2012 – June 2014
Assistant Manager, Product Marketing and Management
Strategic development and execution of marketing and branding campaigns for Post Graduate and Engineering Programmes.
Managed marketing budgets and financial review reports for both portfolios.
Responsible for through-the-line activities such as print advertisements, social and digital media platforms (LinkedIn and Facebook), web updates and monthly / contracted email marketing.
Strategic prospecting, lead generation and re-marketing leads using CRM. Working together with inside sales and programme consultants to meet the organisation's overall targets.
Organised promotional events such as roadshows, corporate functions and exhibitions.
Achievements
Launched and managed postgraduate/undergraduate programmes, successfully commenced pioneer classes.
Launched 2 microsites for tracking of respective marketing campaigns.
Increased lead generation by 30% through various marketing activities.
Reason for Leaving: I was ready to move on to a new challenge but there wasn’t room for growth in the current team.
Retail Asia Publishing Pte Ltd | Trade Publication September 2009 – June 2012
Marketing Services Executive
Executed above-the-line marketing activities (e.g. email marketing, content marketing).
Explored new partnership opportunities and managed existing partner relationships.
Worked closely with Ad Sales to prepare media kits and other related marketing collateral.
Coordinated participation in events such as roadshows, corporate functions and exhibitions.
Maintained and grew a subscriber base and led a team of data entry assistants.
Achievements
Trained and guided contract staff for a database project.
Revamped and grew the database by 25K / 80%.
Reason: Interested in a role to gain further exposure in the field of marketing.
Schurter (S) Pte Ltd | Electrical and electronic components manufacturer September 2002 – March 2009 Senior Inside Sales
Team Lead for Greater China (with 2 other team members).
Strategic Account Coordinator (Alcatel, HP, Foxconn, SCI Sanmina, etc).
Acquired and maintained new global accounts (Avnet, Arrow, Farnell-Inone, RS Components).
Prospect potential distributor, handled business developments and negotiations with the use of SAP.
Organized Sales & Product training for local and global distributors/strategic partners.
Travelled regionally for business purposes.
Achievements
Promoted to a senior role managing key accounts.
Improved ties with local and overseas distributors as well as strategic partners.
Reason: Received my degree and utilized my educational background to pursue a marketing role.
Schurter (S) Pte Ltd | Electrical and electronic components manufacturer April 1999 – January 2001
Office Administrator
Purchasing and Sales Support
Logistics – Inventory Management
Personal Assistant to Managing Director
Monthly reporting & Petty Cash
Education
University of Bradford
BSc Business and Management Studies (Marketing) - 2006
Proficiencies, Skills and Interests
- Fluent proficiency in English and Mandarin
- Proficient skills: Salesforce, SAP, Microsoft Dynamics (CRM), Microsoft Office (Teams, Word, Excel, Powerpoint,Outlook) Zoom, Canva, Social Zoho
- Interests: Walkathon, Swimming, Badminton, Volunteering
RACHEL VALERIE FERNANDEZ
Led marketing and branding campaigns to launch new initiatives. Built-up awareness and community outreach results show a 45% increase in donations and more than 100% following on LinkedIn for social service agency. Achieved a 30% increase in lead generation using effective through-the-line activities such as print advertisements, social and digital media platforms (LinkedIn and Facebook) and email marketing for private education institutions.
A strategic, innovative and open-minded individual, majoring in Marketing with a can-do spirit, works well with key stakeholders, superiors and colleagues to drive results and performance. Adept to working in multicultural environments with regional exposure, like Taiwan, Hong Kong, Malaysia, Switzerland, and China, including living 6 months in Chengdu to set up a Singapore Representative Office.
Work Experience
Club Rainbow (Singapore) | Social Service Agency/Non-profit organisation May 2019 – Present
Executive, Community Partnership & Marketing
Managed social media accounts – Facebook, LinkedIn and Instagram
Increase community awareness through quality content creation and development
Managed individual fundraisers and donor engagement (previous portfolio)
Achievements
1. One-time donors in 2020 increased by 45% from 2019. Total individual donations in 2020 increased by 6% (~$110k).
2. Built-up community followers for LinkedIn page by more than 100% in 2020.
3. Created the first group of ambassadors and executed the first initiative in 2020, raised $10k through an online campaign.
F&B Event Tabloid January 2017 – April 2017
Contract Sales & Marketing and HR/Administration
Achievements
1. Achieved 100k sales from September 2017 to date for an F&B event tabloid.
2. Onboard and trained new contracted employees.
3. Organised and managed admin operations.
Singapore Management University | Higher Education Institution January 2015 – December 2015
Institute of Innovation & Entrepreneurship
Manager, Marketing Analyst
Developed Go-To-Market strategies (online and offline platforms) for startups to acquire customers and expand to the next growth stage.
Helped startups gain access to large enterprises.
Promoted the Market Access Programme to help startups expand outside of Singapore.
Managed Alumni database and activities.
Achievements
1. Organised the SMU Innovation Fair for 19 Startups who participated as exhibitors and benefitted from it.
2. Created Go-To-Market strategies for 4 start-ups. Homplify, Eventory, LawCanvas, MadeReal.
3. Build partnerships with industry associations. SCCCI, Indian Chamber, International Chamber, ASME.
Reason for Leaving: Due to personal reasons and commitments.
Management Development Institute of Singapore | Private Education Institution June 2012 – June 2014
Assistant Manager, Product Marketing and Management
Strategic development and execution of marketing and branding campaigns for Post Graduate and Engineering Programmes.
Managed marketing budgets and financial review reports for both portfolios.
Responsible for through-the-line activities such as print advertisements, social and digital media platforms (LinkedIn and Facebook), web updates and monthly / contracted email marketing.
Strategic prospecting, lead generation and re-marketing leads using CRM. Working together with inside sales and programme consultants to meet the organisation's overall targets.
Organised promotional events such as roadshows, corporate functions and exhibitions.
Achievements
Launched and managed postgraduate/undergraduate programmes, successfully commenced pioneer classes.
Launched 2 microsites for tracking of respective marketing campaigns.
Increased lead generation by 30% through various marketing activities.
Reason for Leaving: I was ready to move on to a new challenge but there wasn’t room for growth in the current team.
Retail Asia Publishing Pte Ltd | Trade Publication September 2009 – June 2012
Marketing Services Executive
Executed above-the-line marketing activities (e.g. email marketing, content marketing).
Explored new partnership opportunities and managed existing partner relationships.
Worked closely with Ad Sales to prepare media kits and other related marketing collateral.
Coordinated participation in events such as roadshows, corporate functions and exhibitions.
Maintained and grew a subscriber base and led a team of data entry assistants.
Achievements
Trained and guided contract staff for a database project.
Revamped and grew the database by 25K / 80%.
Reason: Interested in a role to gain further exposure in the field of marketing.
Schurter (S) Pte Ltd | Electrical and electronic components manufacturer September 2002 – March 2009 Senior Inside Sales
Team Lead for Greater China (with 2 other team members).
Strategic Account Coordinator (Alcatel, HP, Foxconn, SCI Sanmina, etc).
Acquired and maintained new global accounts (Avnet, Arrow, Farnell-Inone, RS Components).
Prospect potential distributor, handled business developments and negotiations with the use of SAP.
Organized Sales & Product training for local and global distributors/strategic partners.
Travelled regionally for business purposes.
Achievements
Promoted to a senior role managing key accounts.
Improved ties with local and overseas distributors as well as strategic partners.
Reason: Received my degree and utilized my educational background to pursue a marketing role.
Schurter (S) Pte Ltd | Electrical and electronic components manufacturer April 1999 – January 2001
Office Administrator
Purchasing and Sales Support
Logistics – Inventory Management
Personal Assistant to Managing Director
Monthly reporting & Petty Cash
Education
University of Bradford
BSc Business and Management Studies (Marketing) - 2006
Proficiencies, Skills and Interests
- Fluent proficiency in English and Mandarin
- Proficient skills: Salesforce, SAP, Microsoft Dynamics (CRM), Microsoft Office (Teams, Word, Excel, Powerpoint,Outlook) Zoom, Canva, Social Zoho
- Interests: Walkathon, Swimming, Badminton, Volunteering