CakeResume Talent Search

OMO Senior Marketing Specialist

POYA INTERNATIONAL CO., LTD.

Sep 2021 - Present
Taipei, Taiwan

1. Full-site EC activity planner and executive at Poya 

Job description: full-site activity planning, traffic promotion, new member registration promotion
Results: Planned sign-in activities in December to promote full-site traffic and the registration of new members, increasing the full-site EC traffic by 17%, the order number by 17% and the performance by 23%. The registration of new members was also increased by 49.6%.

2. OMO data analysis and activity optimization
Results: Since June 2021, POYA EC has been launched. I had directed over 2.5% of offline members to register and consume online by analyzing consumer habits and planning marketing events.

3. Supplier advertising project contact
Job description: Coordinated with suppliers for internal and external advertising schemes and implementations of Poya.
Results: Increased supplier brand traffic by 67% and performance by 35%.

Marketing Specialist

Eastern Home Shopping & Leisure Co., Ltd.

Mar 2019 - Sep 2021
Taipei, Taiwan

1. Advertising operation - LINE shopping, LINE official account project PM
Job description: Planned LINE shopping (rebate activity planning) and operated LINE official accounts
Results: Regarding LINE shopping limited cost, ROAS was increased by adjusting the case model, and the same revenue was maintained while the cost was reduced. After the adjustment, ROAS was increased from 19% to 26%.

2. Government projects – CHIAYUM, Changhua Goods Shop
Job description: Responsible for government projects and was the contact person with the government for proposal, planning, and implementation.

3. Full-site activity planning
Job description: Full-site activity planning and increasing traffic
Results:
a. Planned to develop a new mechanism of winning game coupons in order to increase traffic on November 11, 2019, and the overall traffic MOM increased by 20%. Traffic even increased by 161% on 11/11. Also, because the games are only available on APP devices, the number of APP downloads increased by 51%.
b. Developed the boosting purchase mechanism (collecting the cheapest products specially negotiated by manufacturers and open them for boosting; customers may purchase them within a specified time while reaching a threshold) to increase the adhesion of members and increase the return rate, which increased the number of inactive members (those who have not spent in more than a year) and new members' completed purchases by 22%.

4. Cross-industry cooperation and development
Job description: Engaged in cross-industry negotiation and cooperation to promote full-site incentives and increase new members.
Results: Negotiated with seven different industries in 2020, including Foodpanda, Don Show Buri, KFC, GaragePlay, Catchplay+, 55688 life, Taiwan Taxi.

5. IP authorization development - project manager
Job description: Developed authorized gifts, arranged marketing activities, planned and executed physical pop-up stores.
Results: Developed exclusive authorized gifts to increase the full-site consumption incentive, increased the uniqueness of gifts, and promoted sales and exposure of self-owned products by implementing pop-up stores in Uni-President Hankyu.

6. Live sales - project manager
Job description: Planned EC live broadcast and optimized related live broadcast mechanisms.
Results: Planned to connect the original Facebook live broadcast to the APP for exposure and shopping guide in order to increase the viewer numbers of live broadcast sales and improve the transfer rate. After optimizing the exposure of live broadcasts to the APP, the number of viewers increased by 147% and the transfer rate by 51%.

7. Offline physical activity planning – project manager for ET Picnic Shopping 2021
Job description: Planned offline activities to recruit new members.
Results: The number of APP downloads increased by 37.4%, and the number of official friends on LINE increased by 656%.