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HongSen KE
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Sales & Marketing Manager @聖和汽車股份有限公司 Sheng-Ho Automobiles
・
2018 ~ Present
Business Development / Product Manager / Product Marketing/ Strategy Manager
Within one month
柯閎森 我的核心價值是長期關係建立，透過持續雙方互助互利，發展信任關係與長期價值，進而逐步達成銷售、行銷、公關、營運與品牌目標。透過十多年在不同產業領域的經歷與交互影響，形塑我能提供的價值。 多元職涯經驗，涉獵 5 領域：汽車業、能
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Loughborough University
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李佳謙
Past
Marketing Manager @幫你優股份有限公司 BoniO Inc. / 閱讀優有限公司 TaaO Company Limited
・
2021 ~ Present
Marketing Manager
Within one month
上下媒體策略執行 品牌行銷戰略 Brand Marketing Strategy ● 品牌形象打造、戰略及經營 ● 媒體公關、KOL ● 線上下活動策略 團隊經營與管理 Team Management ● 團隊目標制定與追蹤管理 ● 打造注重成長之學習型組織 ● 定期1-1, TEAM BUILDING，聆聽團隊聲音 工作經歷 Experience 閱讀優有限
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淡江大學
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英文學系
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Avatar of 蔡文萱.
Avatar of 蔡文萱.
蔡文萱
Sales Control Coordinator @Bosch Taiwan
・
2018 ~ Present
Operation Specialist/Logistics Specialist
Within one month
and trainned as sales distribution key userSales Assistant • Robert Bosch Taiwan Co. Ltd. AugustMay 2018 | Taipei city, Taiwan Demand planning for local mobility OEM (Original Equipment Manufacture) customers with accuracy Order and delivery management as per customer requirements Controlled inventory and yearly stocktaking without profit and loss Annual team building arrangement Sales Assistant • Eclat Textile Co. AugustMay 2014 | New Taipei city, Taiwan Outdoor brand customers garment orders processing Achieved export delivery in time for special sport events rush orders Trouble shooting for garment dying quality issue Intern • Bluesign Technologies AG JulyAugust 2011 | St. Gallen Switzerland Translation
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Tunghai University
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外國語文學系
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2020 ~ Present
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Microsoft Office
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10-15 years
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Bsc Hon Hotel Management
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Clara Chang
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handling #marketing event planning and execution #marketing product planning and execution #cross industry cooperation AugDec 2020 MICE Event Planner Lion Travel Service Co., Ltd. Event Planning: customize oversea events based on corporate background, activity demands combining with destination culture, including award ceremony, gala dinner and team building. Creative Content: work with design department to develop key idea and visuals. Executive PIC: effectively cooperate with suppliers from various countries and implement events locally. #physical event planning and execution #customer relationship management #cross industry cooperation and execution #presentation skills #
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2016 ~ 2020
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in 32 annual SD-KPI factory audits. Relations maintained: Responsible for internal communication, negotiation, and relationship maintenance with employees, the trade union and local government, shaping the company's employer brand. Handled over 40 employee complaints, organized and participated in over 30 employee forums, hosted more than 10 team-building events for over 100 participants, and organized a sports event for over 300 oversea managers. NGO project: Collaborated with UNICEF and MSI on an improvement project for the factory medical station. Assisted in FLA certification projects, including data preparation and factory tour arrangements. 學歷
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Economics
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Okis Chuang
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・
2022 ~ Present
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also fostering a strong engineering culture that promotes collaboration, learning, and excellence. Okis possessed an innate ability to swiftly dissect intricate concepts, enabling him to pinpoint and address the subtle inefficiencies in our project strategies. This capability proved invaluable in refining our team's thought processes. - A team direct report Experience Engineering Manager • Delivery Hero (foodpanda) - AugustDecember 2023 I helped people to enjoy food easier as well as to love and to be addicted to our product To foster growth and customer loyalty through exceptional subscription product offerings, orchestrated a multidisciplinary team of 10 engineers to drive
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National Central University
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Computer Information Management
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Tom Luo
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Freelance Designer @Nontough Studio
・
2007 ~ Present
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Within one month
Design Team Leader • Inno Technology AugustPresent 【 Team Leader 】 ◼︎ Design workflow for product development, ensuring project will complete on schedule ◼︎ Design Standard Operating Procedures for the team ◼︎ Actively communicating with departments inside and out, ensuring information and goal are up to date and alined ◼︎ Setting goals for team members future roadmap, individually assisting them accomplish their goals ◼︎ Team building : guiding with Team Core Building, Design Workshop and Long Term ProjectsTeam Core Building The “Golden Circle” mindset Team corporations with “Brigade” concept “Flexibility” with the goal in mind Designing with “Self Expression” as main goalDesign Workshop Talks
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致理科技大學
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Avatar of 李佳謙.
李佳謙
Marketing Manager
幫你優股份有限公司 BoniO Inc. / 閱讀優有限公司 TaaO Company Limited
・
2021 ~ Present
Taipei, 台灣
Professional Background
Current status
Unemployed
Job Search Progress
Ready to interview
Professions
Marketing Director, Marketing Operations, Growth Hacker
Fields of Employment
Software, EdTech, Digital
Work experience
6-10 years work experience (4-6 years relevant)
Management
I've had experience in managing 5-10 people
Skills
WordPress
Google Analytics
Project Management
Marketing Strategy
Digital Marketing
digital marketing strategy
Operations
google search console
Languages
English
・
Professional
Chinese
・
Native or Bilingual
Spanish
・
Beginner
Job search preferences
Positions
Marketing Manager
Job types
Full-time
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台灣台北, 台灣新北市
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Yes, I freelance in my spare time
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淡江大學
Major
英文學系
Print

李佳謙 CHIEN LI

Marketing Manager / BoniO Inc.

Marketing Strategy ｜ Customer Growth  

負責品牌行銷，規劃產品銷售策略，推動品牌會員成長

熟悉市場、訂閱經濟、平台營運

以終為始策略型思考，帶領團隊有效達到營運目標


工作專長 

用戶、營運成長數據指標分析
Operating Data Management

● 產品市場規模及用戶調查

● 上市戰略規劃

● 品牌行銷、營運策略及成本營收規劃

產品上市策略
Go-to-market Strategy

● 產品市場調查及上市戰略規劃  

● 品牌行銷、營運策略及成本營收規劃

● 線上下媒體策略執行


品牌行銷戰略
Brand Marketing Strategy

● 品牌形象打造、戰略及經營

● 媒體公關、KOL 

● 線上下活動策略

團隊經營與管理
Team Management

● 團隊目標制定與追蹤管理 

● 打造注重成長之學習型組織

● 定期1-1, TEAM BUILDING，聆聽團隊聲音


工作經歷 Experience



閱讀優有限公司 TaaO Company Inc.｜行銷經理 Marketing Manager｜April 2022 — Now

帶領行銷團隊負責品牌行銷策略及旗下產品銷售。以終為始、目標導向，將產品打入市場。 主理 PaGamO 品牌旗下之教育服務內容，在職期間有效透過行銷操作，提升 C 端營運各項指標。

實踐數據分析並透過數據引導策略調整，將付費用戶數成長近230%，年營收成長近210%。並協助團隊擴張，建置數位行銷團隊，深入團隊經營。


工作內容：

- SaaS 教育商品上市策略與產品銷售策略規劃

- 會員經營／營運策略

- 品牌形象打造及規劃

- 預算分配及渠道管理

- 營運數據指標分析（AARRR, ARM）


股股金融科技股份有限公司 GUGU Fintech Inc.｜行銷經理  Marketing Manager｜Nob 2021 — April 2022

帶領數位行銷團隊規劃行銷策略並以終為始執行，持續快速進行數據追蹤及優化動作，把握機會導入市場。


負責股股旗下「股股學院」課程上市募資策略及行銷活動，以及「股股APP」會員增長及營運策略。


工作內容：

- 課程上市策略與產品銷售策略規劃

- 預算分配及數位渠道管理

- App營運策略

- 社群經營與部落格內容建置經營

- 品牌與合作商關係維護

- 數位行銷團隊建置與經營


閱讀優有限公司 TaaO Company Inc.｜行銷運營副理 Assistant Marketing Manager｜Feb 2020 — Nov 2021

帶領數位行銷團隊規劃行銷策略並以終為始執行，持續快速進行數據追蹤及優化動作，把握機會導入市場。


主理PaGamO品牌旗下之SaaS訂閱制服務產品，在職期間有效透過數位渠道操作，提升 toC 端營運各項指標。實踐數據分析並透過數據引導策略調整。


工作內容：

- 品牌上市策略與產品銷售策略規劃

- 產品數位渠道策略與銷售策劃

- 預算分配及數位渠道管理

- 產品數位行銷策略規劃

- 社群經營與部落格內容建置經營

- 廣告投放策略與操作

- 品牌與合作商關係維護

- 營運數據指標分析（AARRR, ARM）

- 數位行銷團隊建置與經營


藍恩資訊股份有限公司 Edallianz Pte. Ltd. ｜品牌企劃｜Branding & Digital Marketing Executive ｜ Jul 2019 — Nov 2019

主要負責各類產品文案撰寫以及行銷活動執行，參與公司網頁設計、改版企劃之討論與執行，並設計符合公司形象之數位媒體，包含圖、文、各類影像、動畫。管理公司社群媒體，具有操作新加坡及台灣地區廣告投放的經驗，能夠有效利用Facebook Ads ＆ Google Ads 達到預期的廣告效果。執行公司每月特刊企劃，安排採訪廠商，執行採訪計畫，並親自參與文字撰寫、校閱及排版。


工作內容：

- 網頁專案企劃＆執行

- 網頁內容SEO優化

- 活動企劃＆執行

- 行銷活動企劃＆執行

- 中英文文案撰寫

- 公司形象媒體（影片、各類數位平面）設計

- 不定期廠商採訪及採訪影片剪輯

- 中英文文稿內容撰寫與校正

- Ｗordpress網站架設、管理

- 數位廣告投放＆分析（熟稔Google Ads, Google Analytics, Facebook Ads, Facebook Insight）



Edallianz Pte Ltd 新加坡商藍恩資訊, Digital Content Creator & Support 數位編輯, Feb 2019 — Jul 2019 

負責各類行銷文案，以及數位內容撰寫，管理公司網站文字內容、排版，負責新加坡以及台灣每週文章及貼文產出。管理公司社群媒體，執行廣告投放，及分析成效。參與公司每季產品企劃之討論與執行，並從中進行協助。負責管理及操作公司客戶之社群媒體、網站企劃。 


 工作內容： 
 - Ｗordpress網站架設、管理 
 - 數位廣告投放＆分析（熟稔Google Ads, Google Analytics, Facebook Ads, Facebook Insight） 
 - 中英文文案撰寫 
 - 中英文文稿內容撰寫與校正
 - 公司形象媒體（影片、各類數位平面）設計
 - 網頁內容SEO優化 
 - 不定期廠商採訪及採訪影片剪輯

燕心國際有限公司｜網路電商與跨境電商行銷企劃

- Shopline官網維護 （金、物流串接、不定期架設一頁式購物網站、更新產品資訊）

- 經銷商關係維護與溝通 （產品價格管理、經銷商活動協助、行銷策劃）

- 品牌推廣 （品牌推廣活動、行銷活動、通路行銷活動規劃、執行）

- 業績銷售 （官網、通路平台、銷售雜誌）

- 通路平台關係維護與溝通（抽成毛利洽談、安排簽約、合作事宜溝通）

- 合作廠商關係維護

- 廣告刊登與洽談（版面洽談，協助規劃，廣編頁設計、排版）

- 社群經營與維護 （Facebook, Instagram, Youtube頻道經營及維護）

- 各類合作商談

感謝您撥空閱讀我的履歷，若有興趣，歡迎與我聯繫。  

 李佳謙｜[email protected]｜Taipei, Taiwan

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李佳謙 CHIEN LI

Marketing Manager / BoniO Inc.

Marketing Strategy ｜ Customer Growth  

負責品牌行銷，規劃產品銷售策略，推動品牌會員成長

熟悉市場、訂閱經濟、平台營運

以終為始策略型思考，帶領團隊有效達到營運目標


工作專長 

用戶、營運成長數據指標分析
Operating Data Management

● 產品市場規模及用戶調查

● 上市戰略規劃

● 品牌行銷、營運策略及成本營收規劃

產品上市策略
Go-to-market Strategy

● 產品市場調查及上市戰略規劃  

● 品牌行銷、營運策略及成本營收規劃

● 線上下媒體策略執行


品牌行銷戰略
Brand Marketing Strategy

● 品牌形象打造、戰略及經營

● 媒體公關、KOL 

● 線上下活動策略

團隊經營與管理
Team Management

● 團隊目標制定與追蹤管理 

● 打造注重成長之學習型組織

● 定期1-1, TEAM BUILDING，聆聽團隊聲音


工作經歷 Experience



閱讀優有限公司 TaaO Company Inc.｜行銷經理 Marketing Manager｜April 2022 — Now

帶領行銷團隊負責品牌行銷策略及旗下產品銷售。以終為始、目標導向，將產品打入市場。 主理 PaGamO 品牌旗下之教育服務內容，在職期間有效透過行銷操作，提升 C 端營運各項指標。

實踐數據分析並透過數據引導策略調整，將付費用戶數成長近230%，年營收成長近210%。並協助團隊擴張，建置數位行銷團隊，深入團隊經營。


工作內容：

- SaaS 教育商品上市策略與產品銷售策略規劃

- 會員經營／營運策略

- 品牌形象打造及規劃

- 預算分配及渠道管理

- 營運數據指標分析（AARRR, ARM）


股股金融科技股份有限公司 GUGU Fintech Inc.｜行銷經理  Marketing Manager｜Nob 2021 — April 2022

帶領數位行銷團隊規劃行銷策略並以終為始執行，持續快速進行數據追蹤及優化動作，把握機會導入市場。


負責股股旗下「股股學院」課程上市募資策略及行銷活動，以及「股股APP」會員增長及營運策略。


工作內容：

- 課程上市策略與產品銷售策略規劃

- 預算分配及數位渠道管理

- App營運策略

- 社群經營與部落格內容建置經營

- 品牌與合作商關係維護

- 數位行銷團隊建置與經營


閱讀優有限公司 TaaO Company Inc.｜行銷運營副理 Assistant Marketing Manager｜Feb 2020 — Nov 2021

帶領數位行銷團隊規劃行銷策略並以終為始執行，持續快速進行數據追蹤及優化動作，把握機會導入市場。


主理PaGamO品牌旗下之SaaS訂閱制服務產品，在職期間有效透過數位渠道操作，提升 toC 端營運各項指標。實踐數據分析並透過數據引導策略調整。


工作內容：

- 品牌上市策略與產品銷售策略規劃

- 產品數位渠道策略與銷售策劃

- 預算分配及數位渠道管理

- 產品數位行銷策略規劃

- 社群經營與部落格內容建置經營

- 廣告投放策略與操作

- 品牌與合作商關係維護

- 營運數據指標分析（AARRR, ARM）

- 數位行銷團隊建置與經營


藍恩資訊股份有限公司 Edallianz Pte. Ltd. ｜品牌企劃｜Branding & Digital Marketing Executive ｜ Jul 2019 — Nov 2019

主要負責各類產品文案撰寫以及行銷活動執行，參與公司網頁設計、改版企劃之討論與執行，並設計符合公司形象之數位媒體，包含圖、文、各類影像、動畫。管理公司社群媒體，具有操作新加坡及台灣地區廣告投放的經驗，能夠有效利用Facebook Ads ＆ Google Ads 達到預期的廣告效果。執行公司每月特刊企劃，安排採訪廠商，執行採訪計畫，並親自參與文字撰寫、校閱及排版。


工作內容：

- 網頁專案企劃＆執行

- 網頁內容SEO優化

- 活動企劃＆執行

- 行銷活動企劃＆執行

- 中英文文案撰寫

- 公司形象媒體（影片、各類數位平面）設計

- 不定期廠商採訪及採訪影片剪輯

- 中英文文稿內容撰寫與校正

- Ｗordpress網站架設、管理

- 數位廣告投放＆分析（熟稔Google Ads, Google Analytics, Facebook Ads, Facebook Insight）



Edallianz Pte Ltd 新加坡商藍恩資訊, Digital Content Creator & Support 數位編輯, Feb 2019 — Jul 2019 

負責各類行銷文案，以及數位內容撰寫，管理公司網站文字內容、排版，負責新加坡以及台灣每週文章及貼文產出。管理公司社群媒體，執行廣告投放，及分析成效。參與公司每季產品企劃之討論與執行，並從中進行協助。負責管理及操作公司客戶之社群媒體、網站企劃。 


 工作內容： 
 - Ｗordpress網站架設、管理 
 - 數位廣告投放＆分析（熟稔Google Ads, Google Analytics, Facebook Ads, Facebook Insight） 
 - 中英文文案撰寫 
 - 中英文文稿內容撰寫與校正
 - 公司形象媒體（影片、各類數位平面）設計
 - 網頁內容SEO優化 
 - 不定期廠商採訪及採訪影片剪輯

燕心國際有限公司｜網路電商與跨境電商行銷企劃

- Shopline官網維護 （金、物流串接、不定期架設一頁式購物網站、更新產品資訊）

- 經銷商關係維護與溝通 （產品價格管理、經銷商活動協助、行銷策劃）

- 品牌推廣 （品牌推廣活動、行銷活動、通路行銷活動規劃、執行）

- 業績銷售 （官網、通路平台、銷售雜誌）

- 通路平台關係維護與溝通（抽成毛利洽談、安排簽約、合作事宜溝通）

- 合作廠商關係維護

- 廣告刊登與洽談（版面洽談，協助規劃，廣編頁設計、排版）

- 社群經營與維護 （Facebook, Instagram, Youtube頻道經營及維護）

- 各類合作商談

感謝您撥空閱讀我的履歷，若有興趣，歡迎與我聯繫。  

 李佳謙｜[email protected]｜Taipei, Taiwan