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4-6 years
6-10 years
10-15 years
More than 15 years
輔仁大學
Active
Active
Assistant Manager - Direct Marketing of North Asia ( TW & HK ) @Brands Suntory Taiwan2019 ~ Present
・
Senior Digital Account Director
Within two months
Russell Chang Job Title Taipei City, Taiwan 13+ years digital marketing & CRM experience, including FMCG industry Suntory Wellness (BRAND’S Brand) MarTech supplier Appier, Digital agency OMD . With HKTW regional market exposure, proficient in Growth Marketing and eCommerce (Brand.com/3 rd party e-retailer). Solid skill in Mar-tech tool (DSP, MA, DMP, CDP) and Analytic tool (GA). Proven achievement in business transformation project in Suntory Wellness (BRAND’S Brand), and build Appier’ s Account management team from scratch. 8+ years in managerial role. With entrepreneurship, good team player, willing
Employed
Full-time / Interested in working remotely
10-15 years
輔仁大學
・
社會工作, 影像傳播
Past
Business Development @bOMDIC
Sales Manager / Account Manager
Within two months
/ [email protected] SKILLS/PERSONALITIES Native in Chinese Mandarin, Fluent in English. Fast learner and problem solver. Strong and convincing personality. Marketing Exceptional presentation skills. Excellent communication skills for online CRM and outreach. Good at teamwork of cross department's project management. Expert in metrics analysis on social media platforms. Sales Strategic Planning, New Business Development. Excellent communication and social skills Good at business negotiation with partners. Client relationship management abilities. Seminar, Webinar event planing. PROFESSIONAL EXPERIENCES Q Logitech Oct– Apr.2023 Channel Sales
Unemployed
・
Open to opportunities
Full-time / Interested in working remotely
4-6 years
輔仁大學
・
Marketing
Account Executive @台灣航空電子股份有限公司2023 ~ 2023
・
Business Development Manager
Within six months
Employed
・
Not open to opportunities
Full-time / Interested in working remotely
4-6 years
輔仁大學
・
日文系Associate Sales Manager @Atelli2021 ~ Present
・
Account Executive/Account Manager/Brand Development Manager
Within one month
Employed
Full-time / Interested in working remotely
4-6 years
輔仁大學
・
經濟學Product Manager @CTBC Bank2016 ~ 2018
・
Senior Product manager
Within one year
Full-time / Not interested in working remotely
6-10 years
輔仁大學
・
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Definition of Reputation Credits
Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
Within one month
Assistant Manager - Direct Marketing of North Asia (HKTW)
Brands Suntory Taiwan
・
2019 ~ Present
Professional Background
Current status
Employed
Job Search Progress
Professions
Marketing Operations, Performance Marketing Manager, Traffic Management
Fields of Employment
Ecommerce, AdTech / MarTech, Marketing / Communications
Work experience
10-15 years
Management
I've had experience in managing 5-10 people
Skills
Languages
English
・
Fluent
Chinese
・
Native or Bilingual
Job search preferences
Positions
Senior Digital Account Director
Job types
Full-time
Locations
Taipei, 台灣
Remote
Interested in working remotely
Freelance
Yes, I freelance in my spare time
Educations
School
輔仁大學
Major
社會工作, 影像傳播
Russell Chang
Job Title
Taipei City, Taiwan
- 13+ years digital marketing & CRM experience, including FMCG industry Suntory Wellness (BRAND’S Brand) MarTech supplier Appier, Digital agency OMD.
- With HKTW regional market exposure, proficient in Growth Marketing and eCommerce (Brand.com/3rd party e-retailer). Solid skill in Mar-tech tool (DSP, MA, DMP, CDP) and Analytic tool (GA).
- Proven achievement in business transformation project in Suntory Wellness (BRAND’S Brand), and build Appier’ s Account management team from scratch.
- 8+ years in managerial role.
- With entrepreneurship, good team player, willing to share.
工作經歷
Assistant Manager - Direct Marketing of North Asia ( TW & HK ) • Brands Suntory Taiwan
六月 2019 - Present
DTC Business (brand owned eCommerce site) 2019 – 2022H1
Role & Responsibility
- Responsible for digital marketing and CRM to drive sales growth.
- Look after OMO customer journey to ensure good customer experience.
- Lead a team of 1 talent and manage advertising agencies to reach sales target.
- Manage A&P, Price control and stock inventory to delivery good profit result.
- New business model transformation: Cross Broader eCommerce (from zero to 1)
Achievement
- Sales YoY growth +110%.
- New customer: number of customers increased +37%
- CRM: Customer Lifetime value increased +12%
- Consecutive nominated as Best Employee
B2B2C Business (3rd party e-shopping site): 2022H2 - Now
Role & Responsibility
- Explore new EC opportunities, include new platform expansion and drive new traffics from existing platform.
- Strengthen EC platform relationships to ensure resource maximization and trading terms negotiations.
- Achieve EC sales targets with periodic promotion plans, sales and stock monitoring.
Achievement
- Sales YoY growth +18%.
- Open new e-shopping site channel: Momoshop in 2023.
Appier logo AppierAppier 3 yrs 11 mos3 yrs 11 mos TaiwanTaiwan Lead of Taiwan Branding and HK Account Service/Senior Business Success Manager/Senior Account Manager • Appier (沛星互動科技股份有限公司)
七月 2015 - 五月 2019
Role & Responsibility
- Lead a team of 6 talents to reach business growth through solution service for HKTW.
- Upsell Ad-tech product and cross-sell Mar-tech products through customer success savvy.
- Build new Account management team and SOP from scratch.
- Participate in product road map discussions based on market insight and develop the go-to-market strategies.
Achievement
- Sales YoY growth +224%.
- Customers YoY grew +192%.
- 15% above Incremental revenue from new Ad-tech product.
- Successfully launch new Mar-tech products into market.
- Recognized as BEST Appier’s Employee.
Senior Business Development / Senior Programmatic Optimizer • Ad Partner
七月 2014 - 六月 2015
Role & Responsibility
- Business Development (buy side): Develop new advertisers/ reseller for “RTB” ad service.
- Programmatic Optimizer: Media planning, publisher partnership (sell side) and campaign execution to deliver good performance.
Achievement
- Open new business with great agencies, such as Carat, WPP, United Media Group
- Enhance 9X budget investment in existing client.
Senior Media Planner • OMD Taiwan
七月 2012 - 七月 2014
Role & Responsibility
- In charge of communication strategy, media tactic planning and media buying to pitch new clients and achieve existing clients’ business goals.
- Introduce new scientific & data-driven measurement approach for branding client.
- Key accounts: Watsons, Johnson & Johnson, Fedex, hp, HBO
Achievement
- Pioneer in utilizing “Reach & Frequency” metric in Watsons branding campaign and enhance Watsons 6X budget digital investment.
- Watsons EC site Launch & best ROI record creator (ROAS around 6).
Contractor • Working Holiday in Australia
二月 2011 - 三月 2012
gap year in Australia.
Senior Account Executive • 奧美互動行銷 OgilvyOne
九月 2010 - 十二月 2010
Role & Responsibility
- Project management for key accounts. (BRAND’S Suntory & Yunching real estate)
- Execute digital marketing campaigns.
Senior Account Executive • Penetration Internet Agency 穿透力創意行銷
八月 2009 - 九月 2010
Role & Responsibility
- Account Service for existing clients. (Kimberly-Clark, Wei-Chuan, Coco-tea)
- Execute digital marketing campaigns.
Account Executive • 久騰數位行銷有限公司
七月 2008 - 八月 2009
Role & Responsibility
- New client pitching. Achievement: JP Morgan, Yungshin Pharm
- Conduct digital campaign in existing clients: TCB Bank, FTV
學歷
2000 - 2004
輔仁大學
社會工作,影像傳播
資格認證
Dale Carnegie Course Certification of Achievement
卡內基訓練
發照日期 七月 2017 · 永久有效
Google Analytic
發照日期 五月 2016 · 永久有效
技能
Skills
- Growth Marketing & Data-driven marketing
- Familiar with AdTech and MarTech tool
- Seasoned in eCommerce and DTC business
- Cross broader eCommerce & International marketing
Russell Chang
Job Title
Taipei City, Taiwan
- 13+ years digital marketing & CRM experience, including FMCG industry Suntory Wellness (BRAND’S Brand) MarTech supplier Appier, Digital agency OMD.
- With HKTW regional market exposure, proficient in Growth Marketing and eCommerce (Brand.com/3rd party e-retailer). Solid skill in Mar-tech tool (DSP, MA, DMP, CDP) and Analytic tool (GA).
- Proven achievement in business transformation project in Suntory Wellness (BRAND’S Brand), and build Appier’ s Account management team from scratch.
- 8+ years in managerial role.
- With entrepreneurship, good team player, willing to share.
工作經歷
Assistant Manager - Direct Marketing of North Asia ( TW & HK ) • Brands Suntory Taiwan
六月 2019 - Present
DTC Business (brand owned eCommerce site) 2019 – 2022H1
Role & Responsibility
- Responsible for digital marketing and CRM to drive sales growth.
- Look after OMO customer journey to ensure good customer experience.
- Lead a team of 1 talent and manage advertising agencies to reach sales target.
- Manage A&P, Price control and stock inventory to delivery good profit result.
- New business model transformation: Cross Broader eCommerce (from zero to 1)
Achievement
- Sales YoY growth +110%.
- New customer: number of customers increased +37%
- CRM: Customer Lifetime value increased +12%
- Consecutive nominated as Best Employee
B2B2C Business (3rd party e-shopping site): 2022H2 - Now
Role & Responsibility
- Explore new EC opportunities, include new platform expansion and drive new traffics from existing platform.
- Strengthen EC platform relationships to ensure resource maximization and trading terms negotiations.
- Achieve EC sales targets with periodic promotion plans, sales and stock monitoring.
Achievement
- Sales YoY growth +18%.
- Open new e-shopping site channel: Momoshop in 2023.
Appier logo AppierAppier 3 yrs 11 mos3 yrs 11 mos TaiwanTaiwan Lead of Taiwan Branding and HK Account Service/Senior Business Success Manager/Senior Account Manager • Appier (沛星互動科技股份有限公司)
七月 2015 - 五月 2019
Role & Responsibility
- Lead a team of 6 talents to reach business growth through solution service for HKTW.
- Upsell Ad-tech product and cross-sell Mar-tech products through customer success savvy.
- Build new Account management team and SOP from scratch.
- Participate in product road map discussions based on market insight and develop the go-to-market strategies.
Achievement
- Sales YoY growth +224%.
- Customers YoY grew +192%.
- 15% above Incremental revenue from new Ad-tech product.
- Successfully launch new Mar-tech products into market.
- Recognized as BEST Appier’s Employee.
Senior Business Development / Senior Programmatic Optimizer • Ad Partner
七月 2014 - 六月 2015
Role & Responsibility
- Business Development (buy side): Develop new advertisers/ reseller for “RTB” ad service.
- Programmatic Optimizer: Media planning, publisher partnership (sell side) and campaign execution to deliver good performance.
Achievement
- Open new business with great agencies, such as Carat, WPP, United Media Group
- Enhance 9X budget investment in existing client.
Senior Media Planner • OMD Taiwan
七月 2012 - 七月 2014
Role & Responsibility
- In charge of communication strategy, media tactic planning and media buying to pitch new clients and achieve existing clients’ business goals.
- Introduce new scientific & data-driven measurement approach for branding client.
- Key accounts: Watsons, Johnson & Johnson, Fedex, hp, HBO
Achievement
- Pioneer in utilizing “Reach & Frequency” metric in Watsons branding campaign and enhance Watsons 6X budget digital investment.
- Watsons EC site Launch & best ROI record creator (ROAS around 6).
Contractor • Working Holiday in Australia
二月 2011 - 三月 2012
gap year in Australia.
Senior Account Executive • 奧美互動行銷 OgilvyOne
九月 2010 - 十二月 2010
Role & Responsibility
- Project management for key accounts. (BRAND’S Suntory & Yunching real estate)
- Execute digital marketing campaigns.
Senior Account Executive • Penetration Internet Agency 穿透力創意行銷
八月 2009 - 九月 2010
Role & Responsibility
- Account Service for existing clients. (Kimberly-Clark, Wei-Chuan, Coco-tea)
- Execute digital marketing campaigns.
Account Executive • 久騰數位行銷有限公司
七月 2008 - 八月 2009
Role & Responsibility
- New client pitching. Achievement: JP Morgan, Yungshin Pharm
- Conduct digital campaign in existing clients: TCB Bank, FTV
學歷
2000 - 2004
輔仁大學
社會工作,影像傳播
資格認證
Dale Carnegie Course Certification of Achievement
卡內基訓練
發照日期 七月 2017 · 永久有效
Google Analytic
發照日期 五月 2016 · 永久有效
技能
Skills
- Growth Marketing & Data-driven marketing
- Familiar with AdTech and MarTech tool
- Seasoned in eCommerce and DTC business
- Cross broader eCommerce & International marketing