您好,我是泰勒。已在行銷領域從事相關工作近10年,涵蓋B2B及B2C業態。 近年在數位遊戲產業也累積了近4年的經驗,除參與過盛大的「天堂M」行銷操作外,同樣也經歷了「新楓之谷」、「艾爾之光」「倩女幽魂2」...等多款知名手、端遊上市與改版的大型預算行銷規劃與執行。我擅長行銷策略規劃、簡報提案、專案控管、跨部門整合溝通...等行銷專業技能。
Hi, I'm Taylor. I have been working in the marketing relevant field for 10 years, covering B2B and B2C areas. I have also accumulated nearly 4 years of experience in the digital gaming industry. I have been through several famous mobile and PC game marketing projects, like"Lineage M", "Maplestory", "Elsword", and "A Chinese Ghost Love StoryII". I have experience and talents in marketing strategy planning, briefing proposal, project management, cross-departmental communication, and so on marketing relevant professional skills.
Taipei, Taiwan
VNG SINGAPORE PTE. LTD. TAIWAN BRANCH • 六月 2021 - Present
▲Plan & execute new products 360 marketing plan from online to offline.
▲Plan & execute media buy of project. CPI, CF, OOH.etc.
▲PR affair. (Press release writing, Press conference holding. etc.)
▲Marketing team management.
iCAN Entertainment Co, Ltd • 十月 2019 - 二月 2020
▲Plan & execute new products 360 marketing plan from online to offline.
▲Plan & execute media buy of project. CPI, CF, OOH.etc.
▲PR affair. Press release writing, Press conference holding. etc.
▲Marketing team management.
Gamania Digital Entertainment Co, Ltd • 八月 2016 - 七月 2019
▲Plan & execute new products 360 marketing plan from online to offline.
▲Plan & execute media buy of project. (CPI, CF, OOH...etc.)
▲PR affair. (Press release writing, Press conference holding…etc.)
▲Manage & deal with ODM in the USA.
▲Plan & execute product removal affairs.
Taiwan S.F. Express Co, Ltd • 六月 2014 - 八月 2016
▲Plan & execute branding campaigns.
▲Plan & execute commercial promotion conferences.
▲Establish & plan customer self-service tools. (APP WeChat IVR.etc.)
▲Manage & deal with customer complaints.
▲Manage assistant & PT work arrangements.
2004 - 2008
Project management and execution support.
Press conference holding.
(PR value achievement 252%)
Project management and execution.
Press conference holding.
(PR value achievement 298%)
您好,我是泰勒。已在行銷領域從事相關工作近10年,涵蓋B2B及B2C業態。 近年在數位遊戲產業也累積了近4年的經驗,除參與過盛大的「天堂M」行銷操作外,同樣也經歷了「新楓之谷」、「艾爾之光」「倩女幽魂2」...等多款知名手、端遊上市與改版的大型預算行銷規劃與執行。我擅長行銷策略規劃、簡報提案、專案控管、跨部門整合溝通...等行銷專業技能。
Hi, I'm Taylor. I have been working in the marketing relevant field for 10 years, covering B2B and B2C areas. I have also accumulated nearly 4 years of experience in the digital gaming industry. I have been through several famous mobile and PC game marketing projects, like"Lineage M", "Maplestory", "Elsword", and "A Chinese Ghost Love StoryII". I have experience and talents in marketing strategy planning, briefing proposal, project management, cross-departmental communication, and so on marketing relevant professional skills.
Taipei, Taiwan
VNG SINGAPORE PTE. LTD. TAIWAN BRANCH • 六月 2021 - Present
▲Plan & execute new products 360 marketing plan from online to offline.
▲Plan & execute media buy of project. CPI, CF, OOH.etc.
▲PR affair. (Press release writing, Press conference holding. etc.)
▲Marketing team management.
iCAN Entertainment Co, Ltd • 十月 2019 - 二月 2020
▲Plan & execute new products 360 marketing plan from online to offline.
▲Plan & execute media buy of project. CPI, CF, OOH.etc.
▲PR affair. Press release writing, Press conference holding. etc.
▲Marketing team management.
Gamania Digital Entertainment Co, Ltd • 八月 2016 - 七月 2019
▲Plan & execute new products 360 marketing plan from online to offline.
▲Plan & execute media buy of project. (CPI, CF, OOH...etc.)
▲PR affair. (Press release writing, Press conference holding…etc.)
▲Manage & deal with ODM in the USA.
▲Plan & execute product removal affairs.
Taiwan S.F. Express Co, Ltd • 六月 2014 - 八月 2016
▲Plan & execute branding campaigns.
▲Plan & execute commercial promotion conferences.
▲Establish & plan customer self-service tools. (APP WeChat IVR.etc.)
▲Manage & deal with customer complaints.
▲Manage assistant & PT work arrangements.
2004 - 2008
Project management and execution support.
Press conference holding.
(PR value achievement 252%)
Project management and execution.
Press conference holding.
(PR value achievement 298%)