Sales & Marketing Manager

Sheng-Ho Automobiles  •  Feb 2018 - Present

Sheng-Ho Automobiles, my family business, a dealer of the French Stellantis Group's Peugeot & Citroen brands. Taiwan flagship store.

• Implemented innovative sales strategies, leading my team to a 96% increase in sales performance, significantly boosting company revenue.
• Led a 13-member team to successfully launch a branding campaign that enhanced company visibility and boosted competitive sales performance.
• Led sales and marketing strategies, successfully expanding and maintaining customer base. Enhanced customer engagement and trust through events with 150-200 participants, significantly boosting annual sales growth.

In response to the urgent need for a brand transition, I led the strategic shift from British luxury brand Jaguar Land Rover to French Stellantis group's Peugeot & Citroen. This involved on-site facilities rebuilding, new brand assimilation, sales team restructuring, goal implementation, and a substantial increase in sales volume, with a journey marked by memorable successes and challenges.

Key Account Sales Manager

Jinn-Howard Corporation  •  Mar 2016 - Mar 2017

Jinn-Howard Corporation, an B2B energy equipment supplier, focuses on nuclear power plant and securing government bids from Taiwan Power Company (Tai-Power).

Enhanced key relationships and built trust, achieving $30 million in sales within six months and successfully entering new markets, significantly boosting company profits.

• Successful acquisition of 2016 Nuclear Power Plant No.2 RWCU Holding Pumps bid valued at $24 million.
• Successful acquisition of the 2016 Nuclear Power Plant No.2 Off Gas Recombiner bid worth $9.39 million.
• Successfully listed as a supplier for the Datan Power Station, paving the way for subsequent seawater electrolysis equipment installations.

Business Development Manager @ Cambodia

KingCom Philippines  •  2015

KingCom International, specializing in 3C products and its own brand, with the Philippines as the headquarters and Vietnam as the second base, aims to enhance international sales and expand into other Southeast Asian markets.

• Market Analysis and Business Expansion: Conducted comprehensive analyses of Cambodia's 3C market to assess demand, supplier capabilities, workforce quality, competitive landscape, and regional dynamics. Led the establishment of the Cambodian branch, navigating legal compliance, company registration, and logistics for office and warehouse setup.
• Leadership and Project Management: Spearheaded cross-functional collaboration among six major business groups, procurement, design teams, and Chinese factories to develop and launch products customized for the Cambodian market.
• Innovation and Integration: Worked with international teams to merge operational strategies and resources from existing branches in the Philippines, Vietnam, Myanmar, China, and Taiwan, adapting these to innovate within the Cambodian market.

Operations Manager

Sheng-Yao Lubricants CO. LTD.  •  2013 - 2015

• Business Establishment and Expansion: Played a key role in founding the company by securing investors, establishing the brand, and defining the distribution strategy. Expanded the distribution of automotive lubricants across Central Taiwan, enhancing market penetration and revenue growth.
• Team and Strategy Development: Led the development of a new brand, orchestrated marketing strategies, and expanded channel outreach. Managed recruitment and team building, effectively organizing teams to cover broader distribution regions.
• Innovation and Strategic Partnerships: Drove business development by forging strategic partnerships with over 100 members of the CARS Association, significantly extending our reach beyond traditional automotive repair shops to new market segments.

Deputy Secretary General

Chinese Automotive Repair Service Association  •  2007 - 2015

• Government Relations and Industry Standards: Actively collaborated with government departments to advocate for regulatory improvements, significantly enhancing the standards and image of Taiwan’s automotive maintenance industry.
• Exceptional Member Services: Led the successful implementation of the Labor Ministry’s TTQS project, earning a Silver Medal. Facilitated over 50 training courses, empowering CARSA members to participate in TTQS and achieve business enhancements.
• Public Relations and Media Engagement: Managed media relations, prominently featuring in the "Centennial Automotive Industry Experts" newspaper series for six months, raising public awareness and industry profile.
• International Collaboration and Business Development: Played a pivotal role in co-organizing official exchanges with China, including a significant invitation to the "Taiwan Business Industrial Transfer Forum" in Hubei by key Chinese automotive groups, where I provided strategic development suggestions for Xiangyang’s future growth.