- Jobs
ResumeCreate your job-winning resume using our free resume builder.
PortfolioShowcase your skills and projects with a professional portfolio.ResumeCreate your job-winning resume using our free resume builder.Resume BuilderMake a resume for free.Resume TemplatesAccess our extensive library of professional & ready-to-use templates.Resume ExamplesGet inspired by real resume examples to create your own.Occupation GuideAccess resume writing guides tailored for different professions.Resume HelpGet expert advice on all things resume from our team of recruitment specialists.- ResourcesSuccess StoriesBusiness ExcellenceAbout CakeResumeFeatured Reads
- Hire
- Download our App
CakeResume Talent Search
The Most Lightweight and Effective Recruiting Plan
Search resumes and take the initiative to contact job applicants for higher recruiting efficiency. The Choice of Hundreds of Companies.
- Browse all search results
- Unlimited access to start new conversations
- Resumes accessible for only paid companies
- View users’ email address & phone numbers
Definition of Reputation Credits
工作經歷
Media Manager • Publicis Groupe
九月 2020 - Present
Clients: Unilever, Mondelez, DBS
- Develop media strategy and measurable KPIs based on business objectives
- Demonstrate strategic thinking and provide innovative media solution especially in performance marketing and influencer marketing.
- Campaign Performance:
- Best show case of google team that leverage Youtube paid media to effectively extend campaign reach
- New product launch campaign that drives sales to reach over 100% in the 1st month of launch via media integration.
- Seasonal campaign with digital media plan that drives sales reached 2X YOY growth
- Drive qualitative engagement with 1st ever F&B +2.2% BLS consideration lift
- Annual Awards:
- 2020 Facebook 行動世代最具影響力品牌 (Unilever)
- 2020 Facebook 行動世代最具影響力品牌 (Mondelez)
Marketing Manager • Edenred Group
九月 2017 - 九月 2020
Industry : E-commerce, E-voucher including B2B, SME and B2B2C
- Corporate site revamping/SEO/ Public Relations
- Product Marketing: promote products via media approaches including Google ads, social media, influencers and events; to convert potential clients to leads and become members/clients.
- Ticket Xpress e-voucher: SME e-commerce
- Benefit Xpress e-voucher：B2B employee benefit
Supervisor of Overseas Marketing • iStar Digital Technology
五月 2016 - 八月 2017
Industry: Gaming app/Star-up
1. Marketing head of overseas business unit, leadership of two team members from Malaysia and Taiwan
2. Shaping and executing the digital marketing strategy across all the relevant social networks and delivering highly creative social media and content marketing campaigns
3. Data analysis and optimisation that drive significant performance, CPA efficiencies, and revenue improvement
Key Performance
- Drive significant improvement of mobile application installs by planning and implementing campaigns. Succeeded in driving 550,000 installs of new product in the very first 3 months
Media Planner • Publicis Media Group
四月 2014 - 三月 2016
Clients: LVMH, NESTLE
- Media service for global brands including Nestle and LVMH brands
- Integrate online to offline media to maximise media reach
- Developing various options for media plans based on business objectives
- Working closely with clients to understand their needs, competitors, and objectives, and then determining which media channels fit best for specific campaigns
- Analysing the client's post-campaign results and recommending refinements
Account Executive • Elite Public Relations Consultants Co., Ltd
八月 2013 - 四月 2014
- Press release and consumer exhibition
- Media Tour Arrangement: Taiwan Media tour to NOKIA WORLD 2013 Abu Dhabi
- Media pitch & media relationship sustaining
Show case: Nokia Consumer Experiencing Exhibition in Nov 2013
https://www.youtube.com/watch?v=u5LLQl-PKVU
學歷
2007 - 2011
National Tsing Hua University
Bachelor of Foreign Language and Literature
2011 - 2013
National Chengchi University
Master of Advertising and Public Relations
技能
- Google Analytics
- Google Ads
- Facebook commerces certification
語言
- English — 進階
- French — 初階
Honor and Award
Gold Award 2018 - Best Employees of Edenred Taiwan
Certification
Information System Training Program
Program: HTML5, CSS2, jQuery, Bootstrap August, 2020
National Taiwan University
工作經歷
Media Manager • Publicis Groupe
九月 2020 - Present
Clients: Unilever, Mondelez, DBS
- Develop media strategy and measurable KPIs based on business objectives
- Demonstrate strategic thinking and provide innovative media solution especially in performance marketing and influencer marketing.
- Campaign Performance:
- Best show case of google team that leverage Youtube paid media to effectively extend campaign reach
- New product launch campaign that drives sales to reach over 100% in the 1st month of launch via media integration.
- Seasonal campaign with digital media plan that drives sales reached 2X YOY growth
- Drive qualitative engagement with 1st ever F&B +2.2% BLS consideration lift
- Annual Awards:
- 2020 Facebook 行動世代最具影響力品牌 (Unilever)
- 2020 Facebook 行動世代最具影響力品牌 (Mondelez)
Marketing Manager • Edenred Group
九月 2017 - 九月 2020
Industry : E-commerce, E-voucher including B2B, SME and B2B2C
- Corporate site revamping/SEO/ Public Relations
- Product Marketing: promote products via media approaches including Google ads, social media, influencers and events; to convert potential clients to leads and become members/clients.
- Ticket Xpress e-voucher: SME e-commerce
- Benefit Xpress e-voucher：B2B employee benefit
Supervisor of Overseas Marketing • iStar Digital Technology
五月 2016 - 八月 2017
Industry: Gaming app/Star-up
1. Marketing head of overseas business unit, leadership of two team members from Malaysia and Taiwan
2. Shaping and executing the digital marketing strategy across all the relevant social networks and delivering highly creative social media and content marketing campaigns
3. Data analysis and optimisation that drive significant performance, CPA efficiencies, and revenue improvement
Key Performance
- Drive significant improvement of mobile application installs by planning and implementing campaigns. Succeeded in driving 550,000 installs of new product in the very first 3 months
Media Planner • Publicis Media Group
四月 2014 - 三月 2016
Clients: LVMH, NESTLE
- Media service for global brands including Nestle and LVMH brands
- Integrate online to offline media to maximise media reach
- Developing various options for media plans based on business objectives
- Working closely with clients to understand their needs, competitors, and objectives, and then determining which media channels fit best for specific campaigns
- Analysing the client's post-campaign results and recommending refinements
Account Executive • Elite Public Relations Consultants Co., Ltd
八月 2013 - 四月 2014
- Press release and consumer exhibition
- Media Tour Arrangement: Taiwan Media tour to NOKIA WORLD 2013 Abu Dhabi
- Media pitch & media relationship sustaining
Show case: Nokia Consumer Experiencing Exhibition in Nov 2013
https://www.youtube.com/watch?v=u5LLQl-PKVU
學歷
2007 - 2011
National Tsing Hua University
Bachelor of Foreign Language and Literature
2011 - 2013
National Chengchi University
Master of Advertising and Public Relations
技能
- Google Analytics
- Google Ads
- Facebook commerces certification
語言
- English — 進階
- French — 初階
Honor and Award
Gold Award 2018 - Best Employees of Edenred Taiwan
Certification
Information System Training Program
Program: HTML5, CSS2, jQuery, Bootstrap August, 2020
National Taiwan University