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5 focus group discussions, 1 prototype, and the final strategic recommendations. The project was presented to the board of directors and got a 30 out of 30 satisfaction feedback. Design Researcher • Walmart JunMay 2021 Worked as a design researcher/service designer in the UX team of the digital transformation department. In charge of executing research and project management. The major responsibilities are: 1. Evaluate existing internal digital tools or devices through quantitative methods(Diary study, CSAT, HaTS, SUS…etc), qualitative methods (in-depth, focus groups), and UX testing methods (heuristic evaluation, expert evaluation) 2

expenditure for existing clients in 2023, with regular ad spending soaring to $58 million. • Secured $2.5 million in revenue from new media initiatives, predominantly leveraging LINE ecosystem tools which constituted 85% of this success and earned a third-place rank in overall company performance. • Guided the digital transformation to one furniture industry company, dramatically boosting its market presence. By optimizing media exposure for premium segments, engaging LINE memberships effectively, strategically pricing products, and orchestrating targeted promotional activities, we accomplished a turnover of over a million dollars within the first year. • Assisted a biotech company