孫書恩 Leo Sun 👦🏻 Seasoned marketing and customer experience professional with a strong track record of producing customer insights, crafting value propositions and marketing strategies for B2C and B2B customers. 👦🏻 As a motivated individual, I'm constantly looking for ways to improve myself, and value team collaboration as well as independent work. 工作經歷 Work Experience Marketing Lead(Analysis, Strategy, CRM) | Taipei Market Team | IKEA 12/2023-Present • Market analysis and customer insights: Analyze market trends and competitor activity, define local customer profiles and shopping behaviors within the Primary Market
com Mobile:Location: Hong Kong Language: English/ Cantonese/ Mandarin Work Experience S trategy Partnering, Principal (Transformation Office) AIA International Limited 11/2021~ Present Be a go-to-market business partner and drive enterprise-wide transformation initiatives, ensuring cohesion across initiatives and bringing about impact. Provided strategic thinking and constructive advisory to business leaders on key initiatives, playing a role of a problem-solving partner to drive changes and delivered value. Provided counsel to initiate owners to push initiatives from the idea stage to the implementation stage. Interfaced with Proposition team and provided strategic market