top line and bottom line growth! Work Experience Beam Suntory Taiwan, Brand Manager, Aug 2015 ~ Aug 2020 Responsible for Product Marketing, Brand Communication, Channel Marketing • Responsible for go-to-market, market research, sales enablement, pricing and packaging and channel marketing for spirit segments including Single Malt Scotch Whisky Category & Premium Gin • Experience of the brands include of Auchentoshan, Bowmore, Laphroaig, Glen Garioch, Ardmore, Yamazaki, Hakushu, Hibiki, Chita; Roku Gin & Sipsmith Gin • Conducted research to identify key user insights and launching A/B testing to sharpen value proposition and benefit messaging • Crafted go-to-market strategy and implementation of marketing
A tiempo completo / Interesado en trabajar a distancia
EDHEC Business School・
Marketing Management