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Vsy Chen (CHEN, CHIEN-YU) Chief Marketing Officer with 19 years of experience in digital marketing and website design. Serving clients in both the government and corporate sectors. Dedicated in leading marketing professionals to meet goals. Skilled at organising complex tasks into processes to make them easy to implement for all team members. Taichung City, Taiwan / [email protected] Work Experience Getahead Ltd. • Apr 2023 ~ Present Founder & CEO ・ Apr 2023 ~ Present Getahead revolutionizes English education by merging technology with deep marketing insights, focusing on personalised, student-centric learning

It led to improved user experience as reported by the customer relations team after getting feedback from the usersNew Delhi, India iOS Engineer Myntra Jabong Single-handedly worked on creating a reusable system for user tracking , it helped product and design to better understand user behaviour so they can introduce personalised features and suggestions . It improved the conversion rate and also reduced the costs as we no longer needed third-party services for the same. Introduced the idea of trying out apparel using augmented reality before buying the product, to help users try the products virtually. It

on B2B marketing initiatives Senior Performance Marketing Manager at Fresh Relevance , AprFeb 2023 Defining, testing and executing acquisition campaigns across paid and owned channels to drive website visitors, conversions and sales pipeline growth. Managing, developing and A/B testing our website to provide a user experience that is personalised and optimised for conversions. ABM. Establishing target accounts, setting up ad campaigns to reach them, and tracking their success. Owning the SEO strategy from a keyword, page optimisation and technical perspective (site health, site speed, mobile optimisation, etc.) to maximise website traffic. Owning our

7 years in HTML, HTML5, CSS, CSS3, Javascript, PHP, Vue.js, Node.js and AWS. - Provided consultation to clients who require advise on hardware and software support and recommendation. iflix, Software Engineer, Jul 2016 ~ OctMember of eclectic tech streams (Payments, Automation, Expansion/Partner and now Personalisation) credited with integrating front-end and back-end logic to cater for the Video-On-Demand product. Developing new logic and maintaining current software infrastructure that houses the product using various technology stacks such as Amazon Web Services, Javascript ES6, NodeJS, RiotJS, Redux, Continuous Integration etc. - Managed

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